https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz The benefits of owning a dog for physical and mental health created by Caitlin Kennedy en-us 2019-07-28 21:07:05 UTC 2024-11-30 11:12:04 UTC hello@padlet.com caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372499066 I'm a little nervous about this task to be honest. While I work in the arts industry, I do struggle to think creatively and find myself thinking logically instead. However, in saying that one of my favourite subjects in high school was media studies so I am hoping this brings back the creative side to my personality and allows me to explore that as an adult as opposed to my way of thinking when I was 16 years old.  ]]> 2019-07-28 21:07:44 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372499066 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372499159 1. Why dogs are good for mental health.
2. New makeup products. 
3. Instagram marketing trends. 
4. A new kind of softdrink. 
5. A new release for a clothing brand. 
6. Homewares of the month. 
7. The best shops to visit in Mount Gambier. 
8. The best tourist attractions in Mount Gambier. 
9. A fictional clothing brand launching. 
10. A theatre looking for creatives to participate in a residency. 
11. A fictional circus travelling Australia. 
12. A fitness model competing in a competition.
13. A rocket travelling to outerspace. 
14. Road safety. 
15. A farm producing vegan products. 
16. A graduate year pharmacist on their first job. 
17. A red heeler working on a farm. 
18. A dress hire business. 
19. A regional newspaper. 
20. A fictional energy drink. 
21. Supplements and its impact on athletes. 
22. Why F45 training is good for you. 
23. Why healthy eating and exercise is good for you. 
24. A hairstylist who has opened a new salon. 
25. A new Coca Cola flavour. 
26. Luxury lingerie brand, inspired by Honey Birdette. 
27. Kmart homewares haul. 
28. Fast food and its impact on children/adolescents. 
29. Why a good laugh is good for the soul. 
30. The impacts of the beach on mental health. 
31. A waterfront cafe launching a new product. 
32. A tourism agency looking to promote a holiday to Uluru. 
33. A flight company looking to promote a holiday deal. 
34. A fictional product making email clean-up easier. 
35. A fictional product that self-cleans itself. 
36. A fictional product that cleans an oven on its own. 
37. A fictional product that makes vegetables last longer in the fridge. 
38. A delivery service for the local fruit and veg market. 
39. Click and collect for McDonald's. 
40. A new television series starring local people. 
41. An iPhone which charges itself. 
42. Anxiety and its triggers. 
43. How to apply the perfect fake tan. 
44. New fake tan product and how to use it. 
45. New eyeliner and how to use it. 
46. Priceline sale haul. 
47. Click and collect for a fictional product. 
48. The benefits of having a coach. 
49. The benefits of listening to a podcast. 
50. How to stop magpies from swooping. 
51. A fictional breakfast product. 
52. Best place to view an Australian sunrise. 
53. Why walking in the morning is good for you. 
54. Why exercising in the morning  is good for you. 
55. A fictional protein powder launching. 
56. A new dog collar product. 
57. A new edible food for ducks. 
58. Muscle beach under renovation. 
59. 50 reasons to visit Los Angeles. 
60. A fictional onsie made for people who fly regularly. 
61. A fictional machine made to create abs easily. 
62. A fictional plate made to self clean. 
63. A food ordering app that arrives on time. 
64. A fictional pair of earrings that double as headphones. 
65. A million dollar bank account to win. 
66. A new car. 
67. A holiday house in Bali. 
68. A holiday house in Noosa. 
69. Swimming and mental health. 
70. Fitness and its benefits for mental health. 
71. Fictional engagement ring that proposes for you. 
72. Wedding flowers that never die. 
73. Champagne with no calories. 
74. A bed that makes itself. 
75. No calorie chocolate. 
76. A fictional bands new album. 
77. A fictional vitamin product that replaces all other vitamins. 
78. A tourist destination that is always sunny. 
79. A bucket of chips that never ends. 
80. A fictional rapper's latest song release. ]]> 2019-07-28 21:09:12 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372499159 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372545621 2019-07-29 05:58:39 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372545621 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372545666

What has this mind mapping process shown you about your product? The mind mapping process has shown me that there are both positives and negatives to owning a dog. The benefits highly outweigh the bad.

Was it difficult to explore your product so deeply? It was to a certain extent as a dog isn't specifically a 'product'. I tried to think outside of the square and come up with the benefits of owning a dog from an owner's perspective, but also from the perspective of someone who might be struggling with their mental or physical health.

Did you come up with any new ideas that will help you think differently about planning your promo clip? Yes, it made me realise that not everybody has the same perspective or love for dogs like I do, I will need to be strategic when identifying my target audience as dogs are not for everyone.

]]> 2019-07-29 05:59:10 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372545666 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372546077 Headey B, Na F & Zheng R 2008, Pet dogs benefit owners health, Social Indicators Research, Springer. This book focused on the benefits of residents in China with dogs. In China, pets were banned in urban areas until 1992. It was a useful source as it highlighted the physical benefits of owning a dog.

Friedmann E, Son H & Saleem M 2015 The animal-human bond: Health and Wellness, Handbook on Animal-Assisted Therapy (Fourth Edition). In Chapter 7 of this book, the focus is healthy individuals, their habits and the introduction of animals as a form of companionship. It was a useful source as it highlights my message that dogs are excellent for mental and physical health.

Scheibeck R, Pallauf M, Stellwag C, Seeberger B 2011 Elderly people in many respects benefit from interaction with dogs, European Journal of Medical Research, Volume 16. This research highlighted the strong emotional and empathetic experiences elderly people had with their dogs, the connection they felt with their dogs and the improvements owning a dog made on their quality of life. This was a useful source as it showed the benefits for an elderly generation as opposed to just my target audience which is young people between the age of 18 to 35.

Epping, J 2011 Dog Ownership and Dog Walking to Promote Physical Activity and Health in patients, Exercise is Medicine, Volume 10, Issue 4. This article highlighted the importance of physical activity overall for its health benefits. It was a useful source as it recommended dog walking as an activity for patients because it was an enjoyable and sustainable form of exercise which highlights why dogs are good for mental and physical health.

Raglin J 2012 Exercise and Mental Health, Sports Medicine, Issue 6, pp 323-329. This article highlights that exercise can either be beneficial or detrimental on a persons mental health and mental state. This was beneficial for my research as its important to see varying sides of opinion and understand that exercise (in this case, dog walking) isn't an answer to eliminate someone's mental health problems. ]]> 2019-07-29 06:03:10 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372546077 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372546378 My darling dog Demi whom I own with my partner. She isn't this little anymore, but is still just as cute (I think so anyway). Demi is the most loyal dog I have ever met. She has been there through some of my biggest challenges in life, always with a smile on her face and her waggy tail. Favourite things include: running through the dams in the pouring rain and eating wood stacked for the fireplace. ]]> 2019-07-29 06:07:15 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372546378 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547120 Dogs can be seen running over a paddock, birds are chirping in the air as the sun beams down. 
A woman appears holding a Red Heeler in her arms, smiling from ear to ear with the dog trying to gently lick her hands and face. 
A voice over starts to tell the benefits of owning a dog. The woman laughs and smiles as the dogs fall out of her arms and onto the ground below. The dog starts to run through the paddocks. A man appears holding a white dog, the white dog leans back onto him affectionately. The man laughs, he starts to tell the story of how this dog has improved his mental health. The dog almost cracks a smile. Walking forward is another woman walking another Red Heeler. The dog walks with its fluffy tail waving excitedly in the air. The woman tells the audience how the dog is her best friend and how she is so happy to have him. She jumps in her ute, with the dog beside her and she slowly drives off. A man appears with his little dog affectionately known as Fleabags. He comments on the size of Fleabags, explaining with a laugh that she likes to eat (alot!). He talks about his anxiety and how the dog has been a great friend for him since he was young. The video ends with shots of each person giving their dogs a cuddle, the end frame encourages the audience to either A) Go and give their dog a big cuddle! or B) buy a dog. ]]> 2019-07-29 06:15:52 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547120 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547245 Caitlin Kennedy and Sam Spencer - joint owners of Demi Spencer, Red Heeler Cattle Dog. Rex Spencer, cross Cattle Dog. 

Ben Spencer and Fleabags Spencer - Jack Russell. 

Astyn Reid and Ahna Reid - Border Collie. 

Mary Spencer and Loui Spencer - Red Heeler cross. ]]> 2019-07-29 06:17:34 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547245 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547416 Benefits of owning a dog for physical and mental health. 
- To promote how dogs create a healthy lifestyle. 
- To promote how dogs encourage friendship and companionship. 
- To promote how dogs are beneficial for those struggling with mental health issues. 
- To promote how dogs can create connection and relationships. 
- To promote how dogs can get their owner through the darkest times of their lives (relationship breakdown, divorce). 
- To promote how dogs can bring a couple together through joint ownership. 
- To promote how dogs can assist young people suffering with anxiety or social anxiety by allowing them to have a friend. They can also take their dog to the dog park to meet other owners, encouraging connection among other people. ]]> 2019-07-29 06:19:58 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547416 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547715

My target audience are men and women aged between 18-35 who are looking to buy a pet. They are young professionals, who do have the time to take care of an animal and are looking for something to suit their lifestyle or family needs. 

2. I will capture their attention by making my video professional, clear to the point and easy to understand. I will convince them of my message of dogs being great for mental and physical health by adding in a 'feel good' element of a dogs love which will convince them that they need to purchase a dog.

3. Dogs are excellent for mental and physical health. 

]]> 2019-07-29 06:24:04 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547715 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547771

Pet owners are less likely to suffer from depression than those without pets.

People with pets have lower blood pressure in stressful situations than those without pets. One study even found that when people with borderline hypertension adopted dogs from a shelter, their blood pressure declined significantly within five months.

Playing with a dog or cat can elevate levels of serotonin and dopamine, which calm and relax.

]]> 2019-07-29 06:24:58 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547771 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547915 - Creator is stating facts too quickly. 
- Hard to understand. 
- Cute animations and gifs. 
- No evidence to back up 'facts' stated, maybe she's just expressing her opinion? However, she expresses percentages and health-related facts which implies she has gathered information from another source. 
- Didn't like the background music. ]]> 2019-07-29 06:26:51 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372547915 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548117 As I don't currently have Photoshop, I created my colour palette online. I decided to go with yellow as the primary colour, however it's almost a golden yellow to stand out as opposed to a lighter colour yellow which could be harder to see. I related my colour scheme to our farm, a place where we spend a lot of time outside with our dogs. The green reminds me of the green grass, and the yellow the sun which makes me feel happy and positive. ]]> 2019-07-29 06:30:01 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548117 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548200 - Requires no additional training. 
- Available for people who are suffering from mental health issues. 
- Need a letter from a mental health professional to qualify for a Emotional Support Animal. 
- Services that will connect users with a mental health professional. 
- Fly/travel with your ES animal. ]]> 2019-07-29 06:31:10 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548200 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548249 I find that I am a happier person because I own a dog. If I have a bad day, I know I can go outside and give them a cuddle or run around in the backyard with them and I automatically feel better. A dog is always happy to see you - even if I'm just putting rubbish in the bin or grabbing something out of the shed I am greeted by three wagging tails, who want to cuddle and love me. They are defensive and loyal over their owners, always making sure they're okay. I do believe my dogs know when I'm sad as their reactions are indescribable. How a dog can know when a human is sad is crazy to think about, but they do. While they don't have the brain capacity to fully understand your problems, I do believe that dogs know the difference between their owners feelings and when they're happy, sad, mad, etc. ]]> 2019-07-29 06:31:47 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548249 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548644 I found it interesting while researching my topic that I found more positive videos/articles for owning a dog and its benefit as opposed to negatives. While some people are dead against owning a dog, it appears the benefits of owning one outweigh any negative thoughts. This video summed up benefits of owning a dog in simple sentences, partnered with cute images of dogs and people, dogs and babies, etc. While I liked this video, I did find it hard to pay attention to as there was not any spoken words and the background music was rather dull. I would rather hear someone speak about the benefits and then outline them in the description box of the video. ]]> 2019-07-29 06:35:27 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372548644 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372549179 An interesting approach from McCann Dog Training. In this video, they outline 6 reasons not to get a puppy. I find the video a little bit misleading, they aren't necessarily telling people NOT to get a puppy, they are just outlining the difficulties of owning a puppy. The initial slide shows a dog with a cross over it, implying that people shouldn't get a dog. If you were to see a preview of the video without clicking further you might get the wrong impression. However, while he does outline problems in this video, he also provides solutions for preventing some of them. I found it interesting that the video had more than 3000 views, however only 89 likes and 29 dislikes. This video would be beneficial for people who don't fully understand the responsibility that comes with owning a pet. ]]> 2019-07-29 06:41:46 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372549179 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372549630 Our farm in Strathdownie, Victoria will be the perfect location for my video. Set among redgum trees, cattle yards and green grass, it will be perfect for a video shoot hopefully on a nice, sunny day. ]]> 2019-07-29 06:46:39 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372549630 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550813 Our dogs favourite activity to do all together. They race each other from the bottom of the steep hill at our farm to the top.]]> 2019-07-29 06:55:33 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550813 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550851 Rex was a dog my partner and I rescued from a poor upbringing which could have turned him into a violent, aggressive dog. Luckily, we took him in and he is the sweetest, most gentle dog we've ever had. His favourite things include sleeping, trying to get in the ute and chasing birds in the sunshine (he is never ever fast enough). ]]> 2019-07-29 06:56:07 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550851 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550929 A human connection with a dog is almost comparable to some as the connection they have with their children. ]]> 2019-07-29 06:56:59 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372550929 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551051 - Dogs bark constantly. 
- Dogs need to be walked three times a day. 
- Dogs are violent and dangerous. 
- Dogs can be temperamental. 
- Dogs are dangerous around young and small children. 
- Dogs are expensive. 
- Dogs run away regularly and are hard to catch. 
- Dogs smell bad. 
- Dogs are stressful to own. 
- Dogs pee and poo everywhere. 
- Dogs don't feel love or connection to their owners. 
- Dogs can attack their owners. 
- Dogs are stupid and have no feelings. 
- Dogs don't have the ability or capacity to care or love for their humans. ]]> 2019-07-29 06:58:01 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551051 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551448 I wanted to keep my type plain and simple as I want people to have an emotional connection to my video through the video and the content that will be played as opposed to focusing heavily on the text. While it is an important element, I believe its more important that my audience watch the video to grasp a better understanding of the message I am trying to promote. 

I chose the following fonts as I find them easy to read, clear and clean. ]]> 2019-07-29 07:01:20 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551448 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551707 I want my target audience to feel excited to watch my video, I want them to feel like they want to see what the video is about and how it will be played out. 

After the video I want them to feel like they need to go and get a dog as a pet, or hug the one they currently own! I want them to feel like dogs are highly underrated because of their benefits on a personals physical and mental health. 

I will need to 'pull on the heart strings' of my audience. I want them to feel emotionally connected to the video and to the dogs starring in the video, along with the people and their stories. I want them to feel an overwhelming sense of love, admiration and happiness. I think the colours yellow and orange best represent these emotions. Yellow is proclaimed to be the colour of happiness and I want people to feel happy when they watch my video. I also think people can relate yellow and orange to being outdoors which is part of being a responsible dog owner as you will spend time outside with your furry friend.]]> 2019-07-29 07:05:12 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551707 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551885 I will evaluate my message's impact by having audience members fill out questionnaires after watching the video with specific questions. I want to know what emotions they felt when watching the video, why and did it make them want to purchase a dog or hug the dog they already own. I will then coordinate these results into a shareable graph which can be used by myself to determine my success within this assessment. ]]> 2019-07-29 07:07:42 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551885 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551892 - Facebook 
- Website
- Instagram 
- Youtube 
- Padlet 
- Email 
- Google Drive]]> 2019-07-29 07:07:51 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372551892 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372746929 The benefits of owning a dog for physical and mental health are endless. Dogs are great companions for young families or single people looking for companionship. A dog's loyalty and love is worth its weight in gold. ]]> 2019-07-31 00:16:46 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372746929 caitlin_kennedy2 https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372750134 2019-07-31 00:41:06 UTC https://padlet.com/caitlin_kennedy2/uw7fu0zbwzaz/wish/372750134