1. Rich in vitamins and fiber.

2. High in carbohydrates for energy.

3. Low in fat and calories.

4. Naturally gluten-free.

5. Environmentally friendly (requires less water to grow).

6. Aids digestion.

7. Supports urinary tract health.

8. Reduces inflammation.

   
   

Ingredients:

1. Corn kernels (dried or fresh)

2. Syrup

3. Salt

   
   

Preparation Process:

1. Select high-quality, organic corn kernels.

2. Remove seeds from fresh corn and wash thoroughly.

3. Air dry or roast kernels.

4. Roast kernels until golden brown and fragrant.

5. Cool roasted kernels.

6. Grind kernels using a coffee grinder or mortar and pestle.

7. Package 50 grams of roasted corn kernels in food-safe, biodegradable tea bags.

STRENGTH

1. High Demand for Corn

Maize is one of the most versatile crops and is in high demand in various industries for widespread use. It is used as a basic human food, animal feed, and the main ingredient in the production of ethanol. In the food sector, corn is used in various products such as corn syrup, corn oil, corn flour, and snacks. In the animal industry, corn is the main component of animal feed.

            The use of corn in the production of ethanol also plays an important role in the fuel industry. In addition, the Broad Market can also generate continuous demand from various sectors ensuring a stable and large corn market. This allows corn producers to enjoy a stable income stream and reduce the risk of dependence on only one market.

2. Diversity of Applications

Food Products such as Corn are used in various food products such as bread, tortillas, and breakfast cereals. This diversity of applications provides opportunities for product innovation and market development.

While for the Biofuel and Bioplastic Industry. Corn is also used in the biofuels and bioplastics industry, which is growing rapidly due to increased awareness of the environment and the need for more sustainable alternatives. This opens up opportunities for corn production to tap into growing markets and benefit from global sustainable trends.

WEAKNESSES

1. Weather Dependence

First of all, it depends on the climate. Maize production is very sensitive to weather conditions. Extreme weather events such as droughts, floods, or erratic temperatures can significantly affect crop yields. This uncertainty adds risk to producers and can cause significant losses.

2. Dependence on Input

The high cost will make it difficult for businesses to produce corn. Maize production requires the use of a lot of inputs such as fertilizers, pesticides, and agricultural machinery. The cost of these inputs can be high and variable depending on global market conditions and availability.

Additionally, Supply Chain Dependencies. Dependence on external inputs also means being vulnerable to supply chain disruptions, which can be caused by various factors such as natural disasters, geopolitical conflicts, or changes in trade policies.

3. Environmental Concerns

Degradation of the soil will cause the plants to be destroyed. Intensive cultivation of corn can result in soil degradation due to excessive use of fertilizers and pesticides. This can affect soil fertility in the long run.

In addition, Water Pollution. The use of pesticides and chemicals can also cause air pollution through surface runoff, affecting air quality and aquatic life. Therefore, the crops produced are affected and damaged.

OPPORTUNITY

1. Diversity

Exploring new markets or expanding product offerings to value-added products such as organic corn, specialty corn varieties or corn-based bioproducts can open up new revenue streams. The market for organic and nutritious products is growing with increasing health awareness among consumers.

In addition, businesses that market corn can also produce value-added products. Where, produce products such as sweet corn, popcorn and others. This product can be sold at a premium price.

2. Government Support

Businesses will be given subsidies and grants from the Government. Therefore, accessing government subsidies, grants or incentive programs for agricultural businesses can provide financial assistance for infrastructure development, technology deployment or environmental protection initiatives. This can reduce the cost burden and help in business expansion. However, the Government also often provides training and education programs for farmers, which can help improve skills and knowledge in modern and sustainable agricultural practices.

THREATS

1. Market Competition

Intense competition from domestic and international players can put pressure on prices and market share. The corn commodity market is highly competitive with many large producers competing for market share. Nevertheless, the emergence of new producers from countries with lower production costs can increase competition in the global market, affecting profitability and competitiveness.

2. Pests and Diseases

Every trader will suffer a loss by losing crops. This is because outbreaks of pests, diseases or invasive species specific to corn can cause crop losses and require costly pest management measures. The spread of pests and diseases can also be accelerated by climate change. However, effective pest and disease control measures may be expensive and may increase production costs. Failure to effectively control pests and diseases can result in significant yield loss.

Size: Still in a normal size to make it easy for users to carry it anywhere

Color: The selection of a bright color that is yellow can attract interest.

- for our pricing strategy we use a low pricing strategy which mean we are new product manufacturer will put the price at a low rate to inform consumers about the presence of our product in the market

Promotion

- as for the promotion strategy, we use an approach with the current state of technology, which is social media such as Facebook and Instagram to promote our products to attract customers in rural areas. We will try to use advertising slots on the radio to inform about the existence of our products

Product

- tea corn is made from the silky threads found on corn cobs

- ⁠benefits - promoting kidney health

- posibbly lowering blood pressure and cholestrol levels

- ⁠it may have antioxidant properties and could help with weight management

Process – The Value-added services that differentiate the product from the competition

1)Fancy-Gift Box

The corn tea can be presented in a beautifully and fancy-wrapped box. Consumers can buy it as a gift for parents or friends especially during festivals.

2)Customized Blending

Consumers can make a special tea blend by mixing corn tea with barley and dried fruits. So, they have a unique flavor of tea that no one else has.

3)Recipe Sharing

Create an online community to share some special recipes with consumers like adding some secret ingredients to make the taste extra special.

4)Tea Delivery

Corn tea can be delivered regularly to the consumer's doorstep when they need it so they can enjoy the tea, no matter how bu

sy they are.

Physical environment – The ambiance, mood, or tone of the environment

A)Creating new flavors

Think of mixing and matching the special ingredients like ripe fruit or dried fruit to make a different yummy taste.

B)Listening to Feedback

Making improvements based on listening to what consumers say about the corn tea and using their ideas to make the corn tea better than before.

C)Convenient packaging ideas

Make the packaging simple so consumers can have their tea wherever they’re going to work or school.

People

- diet people

- ⁠senior citizen

- ⁠tea fans

Placement

- stalls

- ⁠restaurants

- ⁠supemarkets

- ⁠cafe

- ⁠grocery stores

• Sticker Color: Yellow is the main color, symbolizing corn. Beige is used for the center where the information is.

• ⁠Images:

A) Front: A cute cartoon corn character makes the packaging friendly and fun.

B) Sides: Drawings of a tea kettle and leaves emphasize it's a tea product made from natural ingredients.

C) Logo: The brand's logo at the top.

• Material: This sturdy material keeps the tea bags safe and fresh, like cardboard.

Elisha Nazira is our Human Resources Manager. She hires new employees, manages benefits, creates HR policies, and ensures we follow labor laws.

Nur Aleya Maisara

Nur Farah Ain is our Administrative. She supports office operations, schedules meetings, handles paperwork, and assists visitors.

Woon Ming Hui is our Graphic Designer. She creates visual content, designs marketing materials, collaborates with other departments, and ensures our brand looks consistent.

• Fixed costs are expenses that remain unchanged regardless of the level of production or sales activity. These costs are incurred consistently over a period and must be paid regardless of how much or how little a company produces.

  
  

Fixed Costs:

1. Packaging materials: RM 10.00 per unit

   
   

2. Labor and overhead: RM 6.00 per unit

   • Wages: RM 2.00

   • Utilities: RM 1.00

   • Rent: RM 1.50

   • Administrative overhead: RM 1.50

     
     

3. Distribution and marketing: RM 6.00 per unit

   • Transportation: RM 2.00

   • Advertising: RM 2.00

   • Promotional activities: RM 2.00

     
     

4. Total fixed costs per unit: RM 22.00

Definition of Variable Costs:

• Variable costs are expenses that fluctuate directly with the level of production or sales. These costs increase with higher production and decrease with lower production, making them adjustable based on production needs.

  
  

Variable Costs:

1. Corn: RM 3.00 per unit

2. Syrup: RM 3.50 per unit

3. Salt: RM 1.50 per unit

4. Total variable costs per unit: RM 8.00

   
   

Total Costs:

1. Fixed costs per unit: RM 22.00

2. Variable costs per unit: RM 8.00

3. Total cost per unit: RM 30.00

Quarterly Forecasting Report with Reasons for Profit and Loss

Q1 (Quarter 1)

• Production Capacity: 250 units

• Estimated Sales: 185 units

• Total Costs: RM 7,500

• Revenue: RM 6,475

• Profit/Loss per Unit: RM 5

• Total Profit/Loss: -RM 1,025

In Q1, the business experiences a loss of RM 1,025. The primary reason for this loss is the disparity between production capacity and actual sales. While the production capacity is 250 units, only 185 units are sold. This mismatch indicates overproduction, leading to excess inventory and higher fixed costs that are not offset by sales revenue. Additionally, as this is the first quarter, initial marketing and promotional activities might not have fully penetrated the market, resulting in lower-than-expected sales. The fixed costs remain constant irrespective of sales volume, and with fewer units sold, the revenue generated is insufficient to cover these fixed costs, leading to a loss.

Q2 (Quarter 2)

• Production Capacity: 350 units

• Estimated Sales: 305 units

• Total Costs: RM 10,500

• Revenue: RM 12,200

• Profit/Loss per Unit: RM 10

• Total Profit/Loss: +RM 1,700

Q2 shows a significant improvement with a profit of RM 1,700. The increase in production capacity to 350 units and estimated sales to 305 units indicates better market penetration and demand. This improvement could be due to the impact of marketing efforts initiated in Q1, which are starting to yield results. The higher sales volume helps to spread fixed costs over more units, reducing the per-unit cost and increasing profitability. Additionally, efficient management of variable costs ensures that the revenue generated from increased sales leads to a profit.

Q3 (Quarter 3)

• Production Capacity: 450 units

• Estimated Sales: 425 units

• Total Costs: RM 13,500

• Revenue: RM 17,000

• Profit/Loss per Unit: RM 10

• Total Profit/Loss: +RM 3,500

In Q3, the business achieves a substantial profit of RM 3,500. The production capacity is further increased to 450 units, and estimated sales are high at 425 units. This quarter likely benefits from sustained marketing efforts and possibly seasonal demand fluctuations, leading to higher sales. The significant increase in sales volume helps in covering both fixed and variable costs more effectively. The efficient use of production capacity and the ability to maintain cost control contribute to a robust profit. This indicates a strong alignment between production capabilities and market demand.

Q4 (Quarter 4)

• Production Capacity: 600 units

• Estimated Sales: 515 units

• Total Costs: RM 18,000

• Revenue: RM 19,055

• Profit/Loss per Unit: RM 7

• Total Profit/Loss: +RM 1,055

Q4 sees the highest production capacity of 600 units, with estimated sales at 515 units, resulting in a profit of RM 1,055. Despite the increased production, the profit margin is lower compared to Q3. This could be due to higher fixed costs associated with scaling up production, such as additional labor, increased utility usage, and possibly higher rent for expanded facilities. Although the revenue is the highest in Q4, the costs of maintaining such a high production capacity also rise, which narrows the profit margin. This quarter underscores the importance of balancing production expansion with cost management to sustain profitability.

Annual Summary

• Total Costs: RM 49,500

• Total Revenue: RM 54,730

• Total Profit: RM 5,675

Over the year, the business incurs total costs of RM 49,500 and generates total revenue of RM 54,730, resulting in an annual profit of RM 5,675. This profit reflects the overall effectiveness of the business's cost management and sales strategies. The gradual increase in production capacity and sales throughout the year shows successful market penetration and demand fulfillment. However, the varying profit margins across quarters highlight the challenges of managing fixed and variable costs as production scales up.

• The tea offered to control blood sugar levels. This is because the ingredients contained in corn can slow down the absorption of sugar, thus preventing blood sugar spikes.

• Corn tea can reduce the problem of high sugar levels in the blood by increasing insulin.

BLOOD PRESSURE REGULATION

• This tea is processed using corn hairs, so there are natural ingredients in it that can control blood pressure. 

• Corn hair has diuretic properties, where it can remove excess water and salt contained in the body. 

• Therefore, this tea can also improve the waistline.

WEIGHT MANAGEMENT

• For those of you who are on a diet, corn tea should be the right choice. This is because corn tea has a low calorie content and is fiber-rich.

• Corn tea also helps to improve the digestive system and eliminate excess fat in the body. This is because bile secretion occurs faster.

DIURETIC PROPERTIES. 

• Corn silk tea is often used as a natural diuretic because it can help increase urine output and potentially aid in the treatment of conditions such as urinary tract infections (UTIs) and kidney stones.

• If urine production increases, then the level of poison in the body will also decrease.