Innovative Marketing Strategy for Stella McCartney by Her. https://padlet.com/HerSpace/utzgmxb1ujsimud Delving into the digital realm! en-us 2022-12-28 19:02:31 UTC 2024-12-04 13:40:18 UTC hello@padlet.com https://padlet.net/icons/png/1f600.png Gibbs Model of Reflection HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434174044 A reflective journal based on Gibbs' Model of Reflection, detailing my adventure and process towards developing the final deliverables, along with the insight I gained throughout the while. ]]> 2023-01-05 01:47:56 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434174044 Table of Contents HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434182533 I. Audience Pen Portrait 
II. Objectives of Media Campaign
      i. RACE Framework
     ii. AIDA Model
III. The Innovation Idea
      i. Media Calander
     ii. Channel Type & Selection
    iii. Sponsors & Influencers
    iv. Mock-ups
IV. Digital SWOT
V. Budget Breakdown

]]> 2023-01-05 02:01:16 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434182533 Stella in the Meta HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434184562 A press release dedicated to the innovative marketing approach that Stella McCartney will be following - Stella in the Meta! ]]> 2023-01-05 02:05:01 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434184562 Table of Content HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434185726 I. Mission and Vision 
II. About Stella
III. SWOT Analysis
IV. Product Portfolio
V. Brand Positioning Map 
VI. PESTEL Analysis]]> 2023-01-05 02:07:12 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434185726 Pitch for Stella HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434187750 A video-based pitch for the innovative marketing approach that Stella should follow. ]]> 2023-01-05 02:10:37 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434187750 Balenciaga x Fortnite HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434188391 An example on competitor brands who have already ventured into the digital landscape. ]]> 2023-01-05 02:11:48 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434188391 HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434193277 Mission Statement: "We are committed to always being responsible, honest and accountable today, with a positive impact on people, the planet and all its creatures so that we can protect it for tomorrow. Our sustainable vision is guided by and accountable to our bold values – making every action count, inspiring trust and celebrating life."

Vision Statement: "We strive to create the most beautiful, desirable products with the least impact on our environment. Our conscious values are also the inspiration behind our innovation."]]> 2023-01-05 02:20:09 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434193277 About Stella HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434195520 2023-01-05 02:23:57 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434195520 Product Portfolio HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434196407 2023-01-05 02:25:26 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434196407 SWOT Analysis HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434196697 2023-01-05 02:25:57 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434196697 Brand Positioning Map Versus Main Competitors HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434198983 2023-01-05 02:29:57 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434198983 PESTEL Analysis HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434202461 2023-01-05 02:36:11 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434202461 Audience Pen Portrait HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434917067 Demographic -
Stella McCartney is aimed at women around 25-45. Young consumers that are into business with an androgynous look. Their income would be middle to high due to the price of the luxury products.
 
Psychographic -
A Stella consumer would typically be fashion forward with an interest in the same values as the brand. A high-income business career and well-educated. Purchase Stella's products for pleasure as well as sticking to what they believe in - no harm to animals/vegetarian. 
]]> 2023-01-05 17:18:45 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434917067 RACE Framework & AIDA Model HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434926936 2023-01-05 17:28:35 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434926936 Media Calendar HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434954083 2023-01-05 17:53:58 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434954083 Channel Type & Selection HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434957941 The main channel for marketing will be through the firm's social media platforms, while also relying on promoting the offerings through OpenSea, the most prominent NFT space available at the moment. ]]> 2023-01-05 17:57:40 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434957941 Sponsors & Influencers HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434959024 Stella will rely on a number of its clientele within the impressive, star-studded repertoire that they boast in order to help them promote the new offerings to clients around the world. ]]> 2023-01-05 17:58:46 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434959024 Mock-Up of Digital Dress HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434961634 2023-01-05 18:01:25 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434961634 Mock-Up Digital bag HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434962666 2023-01-05 18:02:29 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434962666 Digital SWOT Analysis HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434967361 2023-01-05 18:07:06 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434967361 Budget Breakdown HerSpace https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434972855 2023-01-05 18:12:20 UTC https://padlet.com/HerSpace/utzgmxb1ujsimud/wish/2434972855