https://padlet.com/nataliennikolaeva/us0ew8s9w3ep By: Natalie Nikolaeva en-us 2018-01-07 16:33:43 UTC 2025-10-07 11:59:18 UTC hello@padlet.com nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219166711 Many of the music videos tend to include variety of shots such as long shots, close up shots and mid shots. These all create an emphasis on the artist, location and the different emotions shown in the video. For example, a close up shot would be used to pull the attention of the audience to a specific moment, and it will make them feel similar emotions as what the artist would feel in the vide (if that's what the visuals are showing). ]]> 2018-01-07 16:35:44 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219166711 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219167309 Whilst watching a music video, the audience will be able to pick up on the majority of the movements of the camera. For example, tilts, pans, tracking and crane shots. These movements are all used to follow and trace the artist or band throughout the video, as the directors of the music video are trying to help the audience understand the narrative/story of the video. ]]> 2018-01-07 16:40:05 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219167309 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219167644 This convention is very important for a music video to be successful, as it literally means "everything inside the frame", meaning that in order for the audience to enjoy the music video they need to be interested in what is inside the "frame". The mise-en-scene elements, which audiences are expecting to see in a music video are costumes, lighting, hair and makeup, props, setting and position of characters/objects. ]]> 2018-01-07 16:43:00 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219167644 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168101 Editing is one of the most important convention in the creating process of a music video, because it structures the video and makes it pleasant for the audience to enjoy later on. Some of the main editing techniques used in music videos are; jump cuts, cutting to the beat, cuts, split-screens and fish lens. ]]> 2018-01-07 16:47:00 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168101 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168636 Lighting is a key convention of a music video as it helps to set the mood and atmosphere for the audience. For example, low key lighting would create a mysterious atmosphere for the audience, whereas high key lighting would do the opposite. ]]> 2018-01-07 16:51:31 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168636 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168973 Sound is mainly used in music videos to introduce the audience to the song, which the video is based on. ]]> 2018-01-07 16:54:00 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219168973 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219169107 Props are vital in aiding to add to the scene in the music video, and to also create a significance on a particular object or a particular person. ]]> 2018-01-07 16:55:08 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219169107 nataliennikolaeva https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219169335 Costume is the convention, which goes with the scenes in the song and it also reflects the genre of it. This is a very important convention because some audience members use artist as their role models, therefore it is likely that if they see their role model dress in a specific way they would rush to do the same.]]> 2018-01-07 16:56:44 UTC https://padlet.com/nataliennikolaeva/us0ew8s9w3ep/wish/219169335