Our business item is Pani Puri. A crispy hollow ball made of semolina or wheat, filled with hot potatoes, and covered with tangy, spicy tamarind water made fragrant by mint leaves and black salt is the foundation of a pani puri. Pani puri is a popular street food in India. The Magadhan empire was one of the 16 Mahajanapadas, which literally translates to "great kingdoms" in Sanskrit. Its capital city was located on the banks of the Ganga in what is now the west-central part of Bihar. The Chinese Buddhist travellers Faxian and Xuanzang wrote lively tales of Magadh and its capital, Pataliputra, in their travel journals. These accounts can be found alongside the historical writings of the Greek historian Megasthenes. It is thought that phulkis, the ancestor of pani puri, initially arose in Magadh during a period when various traditional specialties of the region, such as chitba, pitthow, tilba, and chewda of Katarni rice, were evolving. This would have been at the same time that phulkis were being developed. The name of the culinary genius who came up with them has been lost to the depths of time, but if the Indians had known who was responsible for the creation of pani puri (or whatever you choose to call this delectable delicacy), they would have thanked them for decades to come.

 

In addition, we prepare and serve our meals in the convenience food method, which refers to food that is produced in a commercial setting and "frequently through processing" to maximise the simplicity with which it can be consumed. This type of food typically does not require any additional preparation before it can be consumed. We can also refer to it as food that has undergone tertiary processing or food that has been packaged. Plastics that are safe for consumption are typically utilised to pack our items. Because food-grade plastic packaging is one of the greatest materials for ensuring the quality and safety of a product's food, this is why it is used. Plastic has good barrier characteristics, which means that it protects the food from potential pathogens once it has been wrapped in it. In addition to that, we also offer a delivery service within a ten-kilometer radius. We have devised a strategy to hire the automobile that belongs to one of our group members who owns a vehicle in order to fulfil the requests once every week.

 

During this time, we have begun publishing information about our goods in the market via social media. Facebook, Instagram, and WhatsApp are the primary platforms that we use to spread awareness about our product among users. Our publishing and social media teams have collaborated to create a poster, which they have enthusiastically disseminated throughout various social media platforms. The posters are located in the appendix of the document. We have decided to use these means of marketing since the potential clients that we can locate online make up a lot wider group than the customers that we will ever be able to attract if we exclusively market our business locally. With the use of digital marketing strategies, we are able to communicate with people all around the world in a manner that is scalable, affordable, and measurable.

 

The purpose of this business plan is to offer all residents of Sarawak the opportunity to sample Indian sweets and snacks, to increase the consumption of Sarawakian cuisine that is based on Indian ingredients, and to create a fresh beginning for local entrepreneurs. We have a high level of confidence in our ability to succeed in this pani puri business. This is because Pani puri has just gained a lot of popularity on Tik Tok, and many people are looking for it. Because it is a novel meal for the majority of Sarawakians, we know that if we publish our business poster on social media, our potential customers will find us. A very small portion of the Indian population and the Indian shops in Kuching are another source of potential revenue for our company because we have a comparatively few businesses that compete with us.

3. Link to Facebook page
- https://www.facebook.com/profile.php?id=100084625239196

4. Link to Instagram page
- https://instagram.com/sweet_n_spices_?igshid=YmMyMTA2M2Y=

 

Basically our business’s location is at the Lakeview, Unimas. We rent a stall there because it will be more easier for us to prepare the pani puri together. Besides, the rental cost also cheap and affordable. Instead of walk in to our stall, the customers also can order through online or contact us and ask for a delivery to get our product as we do the delivery services. We covered all area in Unimas and Kota Samarahan within a 10km radius. But, there is a delivery charged taken as we look forward of a few things such as the fuel cost and payment for the runner. Sweet and Spices’s operating hours is not the same and fix because of a few reason which is we open order daily if we have a free time but we will considered it depends on the demand and availability. 

 

Currently, our business operated as a online business which enhanced flexibility in presenting items without the constraints of a physical store. This will help to increased reach of our business potential customers, selling products and services or generating inquires outside of business hours which never interfered with our studies time. To make sure the business progress going well, all of the group members which total 7 person has work together as a partnership. So we decided to divide all of the business’s capital and profit into 7 to be fair. For the role in business, we have list out the person in charged and the roles itself according to the abilities and experience that each of us have. So that, we can prevent from facing any problem in our business and solve it professionally.

 

Other than that, for the ingredients supplier of pani puri such as potatoes, onions, mint leaves, ginger, green chillies, lemon, black salt dan others including the plastic for packaging, we buy it at the nearby supermarket which is in Kota Samarahan area. Then we process and made it by ourself by following the cook step by step. Therefore, our product is totally handmade and clean as we make sure all the ingredients are fresh and hygiene. We will distributed the product to our customer according to the process flowchart when we receive an order. Firstly, the customer need to order amount set of pani puri. Then, customers need to choose the masala if there are variants. The customer might get choices between potato and chickpeas. After that, customer need to choose the pani either with  a tamarind water or mint water and ask the vendor for the sweet chutney if you like your pani puri on a sweeter side. Therefore, it is ready to serve to the customer and they will enjoy eat the delicious handmade pani puri. 

 

For the distribution channel, Sweet and Spices serve the product either at our stall or send using delivery services to the customer’s place. Customer can choose which one that they more prefer. In addition, to make sure we achieve our target, we have plan a good business strategic. Our strategy is to do more promotion through social media which is our facebook and instagram page by posting an interesting advertisement to attract our customers. Besides, we also post a feedback from previous customer regarding to our product and services. So that, the customers will trust us more and willing to repeat their purchase. Sometimes, we also do some promotion and announcement through our social media page to let the customers know that we are still operate. 

1.2 Product/Service information
  For our product that we sold in our business in Pani Puri. This food is made of a crispy hollow ball made of semolina or wheat. It will fill with the spicy potatoes, and topped with tangy, spicy tamarind water made fragrant by mint leaves and black salt. A value proposition that we will deliver to our customer is a good nutrient food. This popular snack is generally considered a part of street food. However, it gives health benefits too. 

     Most people must be thinking a portion of the street food cannot add any health benefits other than soothing the taste buds. Well, people must check the fact then. The nutrients found in Pani Puri helped people to keep their blood oxygenated, which is very critical to their bodies to be energetic. Apart from that, they get magnesium, phosphorus, manganese, potassium, folate, zinc, and vitamins A, B-6, B-12, C, and D. This Pani Puri is made with herbs and tamarind water, which can reduce acidity. It is great news for the Pani Puri lovers. 

            Next is about the target market and what is their characteristics. Geographically our main target market we focused to all residents in Kota Samarahan area and to all staff, workers, and students in UNIMAS. This Pani Puri are getting hot among the social media nowadays and it’s hard for the people in Kota Samarahan and people in UNIMAS to find any Indian food here. So, our business is ready to give our service to sell one of the Indian foods which is Pani Puri. We are believing that there’s only a few Indian food which is sold in this area especially in UNIMAS. 

            Demographic, which is target market by gender and age. For the target market by age is between 18 years old until 50 years old, which cover the ages of students to working adults. This is because this Pani Puri are suitable to eat for the elder people and not really offer to the kids that age starting 6 years old and below because of the types of products which is crispy and spicy. For the types of gender is inclusive of both male and female with no specific gender targeted in mind because this product can be eaten by any types of gender.

            Next is target market by ethnicity. Our product are not specifically to the Indian nation. However, our demand also high to the Malay and Chinese nation. Same goes to the other nation. This is because this product are not familiar to the other nation except Indian nation. People nowadays are more like to try something new. Because of that, our product also get the high demand from the Malay nation, Chinese nation, and other nation among the Kota Samarahan Area.

            For the socio-economic, income of the target market is inclusive of all classifications of household’s incomes such as T20, M40, and B40 due to our product being inexpensive and economical. Ethnic origin of our target market leans towards those outside of Indians ethnicity due to majority and the curiosity of trying a different product to the target market’s ethnic foods.

            Lastly for the psychographics. What is the purchasing behaviour of target market? “Purchasing behaviour” refers to the behaviour from the customer’s recognition of the existence of the product to the actual purchase. Since this is still a new product, the behaviour yet to be studied. According to the age groups, less than 18 years old tend to be drawn towards mainstream products and stay within the last that lifestyles. 18 to about 50 are willing to step out of comfort and try new things whereas more than 50 was mostly unwilling.

            Basically, our product can be self-pick up or delivery service. Besides, we provide delivery service within a 10 km radius. Since one of our group members owns a car, we just rent his car once a week to deliver the orders. Most of the customer we have are from the Kota Samarahan residential. Each delivery fee is followed by how much kilometres based on each order. For the customers around UNIMAS, they basically can just be walk-in to our stall location at the Lakeview, UNIMAS. 

            What is our product unique? Pani Puri basically sold as a street food. But for our business we make the product at our stall and serve the product in a packaging. The product also marketed at the social media such as Facebook and Instagram. So, the product can be sold not only in one area but also can be serve to the customer around the Kota Samarahan area. This way can give more benefits for us to make more customers in our business.

This is our plan as long as we carry out activities to market our products in social media platforms which is Instagram and Facebook.

For whose want to buy our product can visit our Facebook because we conduct this business online where you can visit our Facebook to buy our product #SweetNSpices#PaniPuri#Kuching&Samarahan

There is an example of hard-sell copywriting that we use to promote our product on Facebook.

The pani puri is now available in Kuching and Samarahan, Sarawak and those who are interested can visit our Instagram #sweet_n_spices_#PaniPuri#UNIMAS

This is our business product which is “Pani Puri”, the taste of this food is sweet and spicy which I think is suitable for those who eat spicy food.

The pani puri is now available in Kuching and Samarahan, Sarawak and those who are interested can visit our Instagram #sweet_n_spices_#PaniPuri#UNIMAS.

There is an example of hard-sell copywriting that we use in promoting our product through the social media platform Instagram.