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      <title>SFPI0917 Integrated Communications –– Where Internal, External, High-Tech and Traditional Communication Converge by UCN Experiences &amp; Sport ● UCN Oplevelser &amp; Sport</title>
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      <description>Professional communicators have a range of tools available to reach targeted audiences, from traditional print to the latest technology. But it&#39;s easy to overlook the more traditional communication methods when faced with the hype surrounding social media.

Social media are powerful communication tools that can be an important element of an effective communication strategy. But they&#39;re among many available channels, each of which can be highly effective for particular audiences and circumstances. The challenge lies in knowing when and how to use each type of tool, including traditional ones such as print and face-to-face communication. It&#39;s about using the most effective mix for reaching each workforce segment — and your goals.

TASK: 
Study the report. Then in groups, write 4-5 well-argued key takeaways on the Padlet wall below. Study other groups&#39; contributions - how do they compare?</description>
      <language>en-us</language>
      <pubDate>2018-05-17 09:20:40 UTC</pubDate>
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         <author>maza</author>
         <link>https://padlet.com/maza/uro580ikpabz/wish/261506597</link>
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         <pubDate>2018-05-17 09:20:40 UTC</pubDate>
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