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Sven:

hanzeprojectgroup — 2016-09-22 10:08:00 UTC

History of energy drinks

1st Energy Drink in 1960:
Taisho Pharmaceuticals (Japan) makes the first drink specifically targeted at increasing energy.
First introduced as a medicinal tonic drink.The drink contains a mix of essential vitamins and also taurine and niacin which are metabolic agents proven to boost things such as energy and concentration.
Ivention of Red Bull (1982-1986)
Dietrich Mateschitz, an Austrian, adds caffeine and sugar and named this drink Red Bull.
He came in touch with the japanese drink during a business trip in Japan 1982 and then bought the license rights.
From there on, more and more energy drinks hit the market.

Sources:

https://www.preceden.com/timelines/66113-the-history-of-energy-drinks

https://de.wikipedia.org/wiki/Red_Bull_GmbH

Gabi:

hanzeprojectgroup — 2016-09-22 10:08:06 UTC

First state in the world to explicitly ban selling energy drinks

In May 2014 Lithuania became the first state to ban energy drink to people below 18 years old. The ban followed a slew of research showing the popularity of drinks such as Red Bull and Monster, especially among minors: A 2013 study by the European Food Safety Authority found that 68% of European kids between 10 to 18 years old drank energy drinks. Heavy consumption of energy drinks have been linked to heart problems, depression, hypertension and convulsions, that’s why Lithuania set such a bold ban.

Annegreet:

hanzeprojectgroup — 2016-09-22 10:08:12 UTC

What Energy drinks do to your body

The shocking consequences of energy drinks on your health have been laid bare, with scientists warning that just ONE could lead to being hospitalised. And the problems can be made even worse when drank with alcohol.

Dr Jorge Ojeda, said: “Exposing yourself to a stimulant can cause an irregular heartbeat, and that or a heart attack can lead to death."

Doctors said drinking 8 cans of energy drink a day is equivalent of a person with consuming 42 cans of cola in three days.

The drinks can effect consumers’ teeth, liver, kidneys, immune system, heart, and lead to weight gain and diabetes.

“The potential risks of caffeine include a caffeine overdose which can lead to palpitations, raised blood pressure, shakes, nausea, vomiting, fits and, in extreme cases, even death.

“High levels of caffeine reduce the body’s response to insulin, and could lead to diabetes.

“And high levels of caffeine have been implicated in late miscarriages, stillbirths and low birth-weight babies.”

Mixing the drinks with alcohol is a worrying trend, with not enough research around to show the effects of such a cocktail.

“There are also concerns about physical and psychological dependency and whether this may lead to the misuse of other mood altering substances.”

http://www.express.co.uk/life-style/health/642516/exactly-what-energy-drinks-do-to-your-body-risk-death

Max:

hanzeprojectgroup — 2016-09-22 10:08:16 UTC

Benefits of energy drinks

energy drinks do not only have negative effects on your body and health, there are also benefits linked to energy drinks apart from the obvious; more energy.
One of the benefits of energy drinks would be the fact that the amount of caffeine in the drink is always the same while when drinking a cup of coffee or tea, the caffeine levels will differ with each cup. Another upside to energy drinks is the fact that additional supplements are often added such as: taurine, vitamin B and ginseng. These supplements are believed to enhance the effect of the energy drink however, this has not been scientifically proven. Also, energy drinks are a lot more convenient than coffee or tea, since they’re served cold there is no need to wait for it to cool down and can be consumed directly. Ofcourse energy drinks are a lot easier to carry around compared to coffee. One of the most important benefits of energy drinks compared to coffee to me is the fact that there is a wide variety of flavours available. If someone does not like the flavor of coffee or tea, energy drinks are a “suitable” substitute, when consumed consciously of course.

http://www.livestrong.com/article/379597-negative-positive-effects-on-people-who-drink-energy-drinks/

http://www.livestrong.com/article/308744-what-are-the-benefits-of-monster-energy-drinks/

http://www.caffeineinformer.com/energy-drink-benefits

Rixt:

hanzeprojectgroup — 2016-09-22 10:08:22 UTC

Energydrink Monster banned from Albert Heijn supermarkets
http://www.ad.nl/binnenland/energiedrankje-monster-niet-meer-verkrijgbaar-bij-albert-heijn~a04c198e/

http://www.distrifood.nl/assortiment/nieuws/2016/8/storm-van-kritiek-op-ah-vanwege-exit-monster-10199809

http://www.hln.be/hln/nl/943/Consument/article/detail/2823179/2016/08/06/Boycot-energiedrankje-door-Albert-Heijn-roept-vragen-op.dhtml

http://www.levensmiddelenkrant.nl/nieuws/handel/formules/ban-monster-energy-ah-levert-storm-aan-kritiek-op

http://www.nu.nl/eten-en-drinken/4302659/albert-heijn-stopt-met-verkoop-grote-blikken-energiedrank.html

Issue Selected

hanzeprojectgroup — 2016-09-22 10:08:43 UTC

Energy Drinks
What is the impact on energy drink companies as a result of negativity surrounding energy drinks?

Energy drinks on TV

2016-09-24 12:11:30 UTC

http://radar.avrotros.nl/uitzendingen/gemist/12-09-2016/energiedrankjes-1/

Laura:

2016-09-26 10:07:32 UTC

http://www.redbull.com/nl/nl

Laura:

2016-09-26 10:13:56 UTC

Here is a list of the most common energy drink ingredients.
You can see the effects on the human body on http://www.caffeineinformer.com/energy-drink-ingredients

Laura:

2016-09-26 10:27:32 UTC

How energy drinks work?

Energy drinks are supposed to do just what the name implies -- give you an extra burst of energy. As it turns out, most of that "energy" comes from two main ingredients: sugar and caffeine. A typical energy drink can contain up to 80 milligrams of caffeine (about the same amount as a cup of coffe). By comparison, a 2006 study found that the average 12-ounce soda contains 18 to 48 mg of caffeine.

Other than caffeine levels, how do energy drinks differ from sodas and sports drinks? Soft drinks are mainly water, sugar and flavoring. They don't do anything for your body; they're just supposed to taste good. Sports drinks are designed to replenish fluids lost during activity. They typically contain water, electrolytes and sugar. Energy drinks have added caffeine and other ingredients that their manufacturers say increase stamina and "boost" performance. They're designed for students, athletes and anyone else who wants an extra energy kick.

Laura:

2016-09-26 10:30:08 UTC

Movies about energy drinks
https://www.youtube.com/results?search_query=energy+drinks

Examples of energy drinks

2016-09-26 10:32:19 UTC

Issue Analysis

hanzeprojectgroup — 2016-10-13 09:32:16 UTC

Definitions of Issue

hanzeprojectgroup — 2016-10-13 09:32:30 UTC

1.

hanzeprojectgroup — 2016-10-13 09:32:40 UTC

Issues – otherwise known as problems, gaps, inconsistencies, or conflicts

https://www.mindtools.com/pages/article/newPPM_69.htm

2.

hanzeprojectgroup — 2016-10-13 09:32:53 UTC

An issue is an important subject requiring a decision to avoid becoming a crisis.

http://www.collinsdictionary.com/dictionary/english/issue

3.

hanzeprojectgroup — 2016-10-13 09:33:18 UTC

An issue is a situation that evokes the attention and concern of influential organizational publics and stakeholder.

http://www.instituteforpr.org/issues-management/

4.

hanzeprojectgroup — 2016-10-13 09:33:25 UTC

An issue is a subject or problem that people are thinking and talking about (http://dictionary.cambridge.org/dictionary/english/issue)

5.

hanzeprojectgroup — 2016-10-13 09:33:35 UTC

Key business issues (KSI’s) are the highest-priority problems that are affecting a business, or the problems which are creating the largest negative impact. Identifying the key business issues of an organisation provides an insight into what problems should become a companies’ focus. (http://www.businessdictionary.com/definition/key-business-issue-KBI.html)

6.

hanzeprojectgroup — 2016-10-13 09:33:49 UTC

When you have an issue, you generally can readily come up with the solution. Often, you even know how you would solve an issue before it even presents itself. On a corporate or governmental level, an issue is something that can be handled behind closed doors, impacting no one but the people of highest authority in the situation. An issue holds potential. When you discover that there is great potential for a situation to have a large impact, it is still, by definition, an issue. The issue mutates into a problem when the potential is realized. (http://www.differencebetween.net/language/difference-between-issue-and-problem/#ixzz4MxGLdVLw)

Information related to Issue

hanzeprojectgroup — 2016-10-13 09:41:46 UTC

Extra Sources

hanzeprojectgroup — 2016-10-13 09:44:13 UTC

2016-11-01 10:06:41 UTC

2016-11-01 10:08:40 UTC