Look Book by Megan Clayton Lester (SFC)

11claytonlesterm01 — 2024-10-09 10:30:47 UTC

The sage green emits a calming energy which can be linked to our artist, as well as green being a prominent colour scheme for her.

11hornyake01 — 2024-10-09 10:32:57 UTC

The lyrics from a song and the way it is laid out resemble the artist

11claytonlesterm01 — 2024-10-09 10:33:58 UTC

The extreme long shot/long shot of the girl looking up shows how surrounded she is.

11hornyake01 — 2024-10-09 10:35:09 UTC

Very fancy and flowing handwriting shows that their is care put into the writing - the star is thoughtful

11claytonlesterm01 — 2024-10-09 10:44:11 UTC

silly picture, with clear photoshop connotes how Fleur can take a joke and be silly with her fans

11hornyake01 — 2024-10-09 10:45:04 UTC

A deer is the animal that resembles Fleur the most with their innocent and big eyes

11guillec011 — 2024-10-09 10:49:41 UTC

a casual candid - creates a connection with her audience shows them that she isnt anything special and that she is approachable

11guillec011 — 2024-10-09 10:50:03 UTC

A concert from the audience point of view - shows that she is supportive of fellow artists

11claytonlesterm01 — 2024-10-09 10:50:04 UTC

The music sheets and instrument shows that Fleur takes the time to create and craft her own music portraying how creative she is.

11guillec011 — 2024-10-09 10:50:33 UTC

Fresh fruit - she is a fresh, new and young artist

11guillec011 — 2024-10-09 10:50:52 UTC

The running with her arms spread shows her carefree attitude and joy that Fleur wants to give to her audience

11claytonlesterm01 — 2024-10-09 10:51:52 UTC

these flowers are beautiful but also very sophisticated , Fleaur is not only girly but also very mature with the way she presents herself

11guillec011 — 2024-10-09 10:54:51 UTC

Her hairstyle is fun and also intricate and detailed, however it would not normally be seen in public showing that Fleur is confident in herself and her presentation

11claytonlesterm01 — 2024-10-09 10:55:03 UTC

The cat sleeping shows her soft side as well as her like of reading. The cat can also show how she is empathetic and cares for animals

11claytonlesterm01 — 2024-10-09 10:55:12 UTC

She likes to read and the old books create a sense of nostalgia

11claytonlesterm01 — 2024-10-09 10:57:21 UTC

This shows her healthy life style and how she cares about her health

11guillec011 — 2024-10-09 10:57:25 UTC

healthy and motivating

11guillec011 — 2024-10-09 10:57:58 UTC

An occasional indulgence to soft drinks: fun

11claytonlesterm01 — 2024-10-09 10:58:33 UTC

high end beauty products: rich, expensive, pink is very stereotypically feminine

11hornyake01 — 2024-10-09 11:01:06 UTC

Fleur takes care of herself physically aswell and is tidy

11guillec011 — 2024-10-09 11:01:52 UTC

friendships are important to her as seen in picture Fleur is most likely to organise outings with her friends to bond

11hornyake01 — 2024-10-09 11:01:59 UTC

journaling is healthy for mental healthy, she wants to stay good mentally and wants her fans to do the same

11guillec011 — 2024-10-09 11:02:25 UTC

A beautiful silk dress with a fine golden chain shows how Fleur can dress up and be sophisticated to attend art exhibitions/museums like seen in the picture

11guillec011 — 2024-10-09 11:07:50 UTC

The casualness of her clothes and the flower wallpaper as well as clothes on the bed indicates her casual and free attitude to life.

11guillec011 — 2024-10-09 11:08:33 UTC

She likes to show her outfit choices involving her audience in her life, her layering and put together look of clothes shows that she puts thoughts into her outfits

11guillec011 — 2024-10-09 11:09:40 UTC

The image shows that she is likes animals as well as portrays an ordinary star image

11guillec011 — 2024-10-09 11:10:29 UTC

Red nails to connote autumnul and classy vibes

11guillec011 — 2024-10-09 11:11:59 UTC

Highlighted makeup with pinks and nude tones. Uses Dior makeup because of the brand synergy.

11guillec011 — 2024-10-09 11:13:18 UTC

Fleur is deer pretty and her makeup aims to excentuate her doe eyes and dark features

11guillec011 — 2024-10-09 11:13:49 UTC

Examples of social media posts with captions such as 'I'm back with a new album'

11guillec011 — 2024-10-09 11:14:21 UTC

She is very in touch with the environment and nature, enjoys walking and adventures.

11guillec011 — 2024-10-09 11:14:37 UTC

She is a nature girl who enjoys travelling to different parts of the world to explore new things, representing that she is an open minded person

11guillec011 — 2024-10-09 11:15:22 UTC

More representations of brand deals and synergy.

11guillec011 — 2024-10-09 11:16:02 UTC

The Eiffel tower is representing Fleur's brand deal with Dior where she travels to paris for their marketing campaign which we will post on her social media.

Common descriptors we have found for our branding:

11hornyake01 — 2024-10-15 10:50:31 UTC

nature, classy, happy, silky, floral, friendly, adventure, animal lover, natural colours like: green, orange, yellow, and brown, healthy, well known, intelligent, thoughtful , supportive, approachable, fresh, carefree, soft, beautiful, confident, sophisticated, mature, feminine, creative, motivational, expensive

11hornyake01 — 2024-10-21 08:20:46 UTC

the colours and scenery connote a healthy and positive mindset

11hornyake01 — 2024-10-21 08:22:44 UTC

We want to re-create the fine, expensive and delicate feel of silk from our artist

11hornyake01 — 2024-10-21 08:24:25 UTC

finely detailed painting - there is care put into the work just like Fleur puts care into her own work and wants to be the best for her fans.

11hornyake01 — 2024-10-21 08:28:54 UTC

Feminine clothing and accessories - our star is very girly

11hornyake01 — 2024-10-21 08:30:30 UTC

The neutral colour brown presents a calming and maturity of our star image Fleur, as well as brown being a prevelant colour in nature

11hornyake01 — 2024-10-21 08:31:04 UTC

The orange brings a brighter colour to the colour palette and orange is usually connoted with warmth and happiness and we want the artist to come across that way

11hornyake01 — 2024-10-21 08:31:58 UTC

The white represents innocence