Marina Bay Sands (MBS) Hotel is the main hotel in the partnership with ITB Asia. The hotel supports the hotel by providing rooms for trade visitors, buyers and hosted buyers. ITB Asia will need hotels to host the buyers, especially hosted buyers, the event is providing accommodation for them. 

Besides providing accommodation for ITB, benefits that the MBS Hotel managed to reap include exposure to the overseas business market. Through providing the accommodations, the hotel will be able to make themselves known worldwide without needing to spend money, especially with ITB Asia’s customers being travel companies.

Through this partnership, it both convenient for the partners with benefits and visitors as well. As the event is held in Marina Bay Convention Centre, the MBS Hotel is the best fit due to the location. It is convenient for the visitors to make their way to the event. In addition, it helps ITB Asia to save the costs of transportation when the MBS Hotel and Marina Bay Convention Centre is within a walking distance.

Benefits of being the Partner Country/NTO of ITB Asia includes coverage of the Partner Country through year-long marketing campaigns curated by ITB Asia. They can also capture thousands of travel trade professionals, as well as media from over 110 countries

Additionally, the partner country can also leverage on multiple branding and engagement platforms before/during and after the tradeshow to brand and position their destination. 

An example of this would be Finland, ITB Asia’s 2016 Official Partner Country. ITB Asia acted as a platform to showcase the best of Finland to hundreds of travel industry leaders from Asia and beyond. 

The partnership also helped Visit Finland to tap into the world’s fastest growing market (Asia). Visit Finland, Finland’s Tourism Board also managed to draw attention to the fact that it was launching a new stopover initiative during the announcement of it being the trade show’s partner country back in 2015. 

- Bassett Events – Toronto
- A Perfect Event – Chicago
- Eventive – New York

Event Website:
- EventMobi (https://www.eventmobi.com/)

Event Apps: (Conference Purpose) (https://www.eventbrite.com/blog/best-event-apps-ds00/)  
- Pathable

- Presedo Match 

Advantages that Official Media Partners will be able to enjoy include media recognition of their brands on ITB Asia’s website, official catalogue recognition and awareness within the exhibition grounds and the display of their publications in ITB Asia’s International Media Library for additional awareness.

 Due to ITB Asia’s clout in the industry, several publications have even published on their websites that they will involved in 2018’s trade show so as to provide their publications with more legitimacy. One example is depicted in the news article below.

Through this opportunity, they would be able to earn revenue from the visitors. In addition, they also provide special prices for attractions which will be a plus point for ITB Asia as they can save on the costs of providing services to the visitors. With Changi Travel Services, it is much convenient for ITB Asia to get the visitors to the hotel or event as they would only need to liaise with Changi Travel Services. Moreover, they can work hand in hand to make the visitors’ experience a great one with ITB which will attract the visitors back to Singapore.