Content Analysis & Discourse Analysis RPB S1 5.2 by Usic https://padlet.com/usictech/ur4xjamw1j6bpbw0 en-us 2022-11-01 08:11:04 UTC 2026-03-21 17:51:15 UTC hello@padlet.com usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581422 This activity is based on the pre-class activity about content analysis and discourse analysis.

• On the next slides, look again at example research questions A and B. 

• Discuss with a partner or group how the researcher could collect their data. Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!
]]> 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581422 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581423 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581423 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581424 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581424 Groups 1, 2 & 5 = A usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581426 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581426 Groups 3 & 4 = B usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581427 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581427 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581429 On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.
]]> 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581429 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581430 On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.
]]> 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581430 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581433 • Use the information about content analysis and discourse analysis on the next slides to complete the ‘content and discourse analysis summary table’ document.

• Upload and share your completed table with the rest of the class.
]]> 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581433 usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581434 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581434 Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. usictech https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581435 1.How do #fitspiration images on Instagram represent body image? 

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?
]]> 2022-11-01 08:11:04 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364581435 Members: Shirley, Boyuan Han, Yu-Chi Lin bhan11 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364736413 2022-11-01 11:10:21 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364736413 Bangshun Yang, Xiaoxuan Zhang, Xin Ge, Huihaoyan Yu https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364737412 2022-11-01 11:11:37 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364737412 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364738356 Zihan, Jeff, Cassie, Jennie]]> 2022-11-01 11:12:50 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364738356 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739177 For example A , we think questionnaires is better.
For example B , interview is better]]> 2022-11-01 11:13:44 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739177 Pu Zhang Chao Chen Qiuyue Han https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739438 2022-11-01 11:14:01 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739438 bhan11 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739824 1. Transcript from a recording.
2. Primary data.
3. Marking symbols, transcript from the recording， Looking for language patterns]]> 2022-11-01 11:14:23 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364739824 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364740954 1. Gaining consent from 4 different Sheffield-based families, the researcher recorded one dinner conversation from each family.]]> 2022-11-01 11:15:41 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364740954 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741396 2. Primary]]> 2022-11-01 11:16:10 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741396 Chen Cui Kai bai Zirui fan Jiali Chen https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741542 2022-11-01 11:16:20 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741542 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741544 For question A, we think  questionnaireis much more better
For question b， interview is better]]> 2022-11-01 11:16:21 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364741544 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364742415 3. Transcribing the recordings.
Adding symbols to transcripts.
Looking for language patterns.]]> 2022-11-01 11:17:24 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364742415 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364754741 1.The Facebook profile photos of 50 male and 50 female British teenagers. 

2.Secondary.

3. （1）Creating subcategories 
    （2）Creating a ‘code‘
    （3）Recording the results 
    （4）Comparing the results (= data analysis*) ]]> 2022-11-01 11:29:49 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364754741 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364757308 1.The Facebook profile photos of 50 male and female British teenagers.
2.secondary data
3.Creating subcategories
Creating a code
Recording the results 
Comparing the results

]]> 2022-11-01 11:31:54 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364757308 yjiang143 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364777683 2022-11-01 11:50:23 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364777683 bhan11 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364782089 2022-11-01 11:54:00 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364782089 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364783357 2022-11-01 11:55:13 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364783357 https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364783718 2022-11-01 11:55:32 UTC https://padlet.com/usictech/ur4xjamw1j6bpbw0/wish/2364783718