-How might we reduce waste?

 

-Catherine – Commercial Director – 37

-Alexis – Small Designer – 38

 

1-    Limit the number of items a customer can buy.

2-    Offer buy back scheme or money of next garment.

3-    Sell garments with life time repairs.

4-    Design garments to last, reinforce areas that wear quickly.

5-    Work with fabrics that age well (denim/leather) and market the garments that “improve with age”.

6-    When buying the garment consumers get a discounted ‘make do and mend’ workshop later on in the garments lifecycle.

7-    Provide a ‘wear diary’ with the garment.

8-    Don’t sell to everyone, refuse to sell to consumers who buy to many clothes.

9-    Make garments that are timeless (not trend based).

 

I think the strongest ideas are:

1-    Work with fabrics that age well (denim/leather) and market the garments that “improve with age”.

2-    When buying the garment consumers get a discounted ‘make do and mend’ workshop later on in the garments lifecycle.

 

1-    Catherine buys a raw denim jacket from Alexis. It is a classic cut (Type 3).

2-    She wears it a lot, as it wears the garment evolves with her lifestyle, it becomes like a second skin.

3-    Because it is a classic design it does not go out of style.

4-    Eventually it starts to wear out and get too scrappy to wear.

5-    Catherine remembers that with the garment she gets a discount on a repair workshop. She books it and is taught to darn and patch.

6-    She gets a few more years wear out of the garment and hopefully has the confidence to mend it again.

 

 

 

How might we use technology to reduce consumtion & waste?

 

 

How might we make our customers aware that they buy and then throw away far too many clothes, shoes etc?

3 PARTICIPANTS

Anna lives in a big city with her little family and work as a lawyer for a big international company. She like horseriding and spending time with her family. She loves fashion thow she is aware of many of fashion environmental issues and she would like to be better in this field. She is a havy user of her mobile and mac-book. Straggle with lack of time and work-life balance. 

 

John is a fashion designer. lives a busy, social, life in a big city. He works for a luxury fashion brand and aspiring for changing the world and make a difference. He loves traveling and going out with friends. He goes on dates quite often and is looking for a true love.

 

Erica is married, no children. She lives in a big city and works for a luxury fashion brand as a CEO. She loves challanges and focuses on her job completely. She understands the need for change in the industry. She is vegan, loves yoga and attending mindfulness 

BRAINSTORM IDEAS

To open a renting services of old and new collections by  every reteil store.  / To change number of collections during the year by giving customers better quality and sell products at a much higher price to continue growth. /  Collect all garmetns from old collections and offer repair or disposal services in exchange for discounts. / Switch the focus of the business from new designs and new collections to re-design of old collections and returned garmetns. / Rent all your collections instead of sell.

DESIGN IDEA: Rent all your collections instead of sell(new retail business model).

Open test butiques with onli rental services. / Customer research – focus groups. / Open web-shop with online rental services. 

I choose this agenda bcs right now there are the possibilities to solve 2 big problems: using less water and less hazardous chemicals and i found this magic liquid Supercritical Carbon dioxide.

For a deep understanding please read the book: 

Thanks a lot and i hope you will apreciate my design challenge idea.

2. How might we use social media to create awareness on how much water is being used to grow our natural fibres?

3. How might we prevent dye chemicals from entering our ocean systems? 

4. How might we generate awareness of water consumption in the maintenance of our clothing in order to reduce the overall usage of water in this process?

 

Chosen question: How might we generate awareness of water consumption in the maintenance of our clothing in order to reduce the overall usage of water in this process?

 

Person 1: Jenny the stay at home Mum

Age: 51

Gender: Female

One thing that would make this person happier: Seeing her family excel

She is married and lives with her husband, kids and mother in law. She’s into gardening and reading. She likes to learn new things and is trying to learn how to swim – she dislikes running. She spends most of her time at home or at the shops. Her money gets spent on food and sometimes the occasional dress. She interacts with family mostly but keeps in touch with her friends on Facebook & WeChat. Her challenges are taking care of her parents and her mother in law on top of maintaining a home. She is quite familiar with mobile devices but still needs a little help now and then. Her goal is to own a business again but this time be able to remove herself from work sometimes. 

 

Person 2: Sam the environmentally conscious graphic designer

Age: 25, Female

One thing that would make this person happier: having more time to see and do things

Sam has a partner who works in the local council, they currently live together in Sydney. She is into sewing and loves to read and exercise. She hates washing the dishes. She enjoys learning about how things are made. She spends a lot of time catching up with friends and spending time with her family. She is motivated to give back to her community.

 

Person 3: Hannah the environmental engineer

Age: 34, female

One thing that would make this person happier: Seeing those around her reduce their carbon footprint. 

Hannah is single and excelling at her work. She lives with 2 puppies. Works long hours but doesn’t mind. Loves watching documentaries on animals and earth conservation. Great sense of fashion and is a decent artist outside her 9-5 job. Biggest challenge: making friends

Goal: To combine her two passions for art and the environment and create a positive impact through this

 

Ideas

1. Community event with demonstrations and fun activities that educate people how to wash their clothes

2. Ethical / Sustainable fashion youtube channel – teach people how to treat their clothes properly, how to buy from the right people? Demonstrate different methods

3. Fun video campaign – trying all the stain hacks e.g. remove red wine with white wine. 

4. Open a clothes laundering service and embody the ethical methods of water usage in clothing maintenance

5. ‘How to wash your clothes’ local community workshop

6. Art display in a public space demonstrating a ‘regular’ load of washing – aftermath water is shown to the audience to realise what kind of water goes back into the ocean

Demonstrate alternative water uses for laundry water. 

7. Collect donated clothing and rewash ethically – leave note/instructions for future op shop buyer on how to take care of that garment

8. Create a pamphlet and distribute within a neighbourhood, educating people how to wash their clothes and what to do with the water from washing machine

9. Social media – page on cleaning, household hacks (mostly clothes) – sponsor influencers who care for the cause

10. Start an organisation that takes in donated garments – Aim for 0% landfill contributions – mend and remake new products 

 

Storyboard

Chose Idea 6.

 

1. Hannah the environmental engineer wants to take part in an art demonstration to display the huge amounts of water used to wash our clothing in a machine

2. Hannah helps to seek council approval for use of public space with a power source near by to operate washing machine. Sam’s partner works in local council and approves this project.

3. Sam is told about this art demonstration by her partner and wants to see for herself. 

4. Jenny the mum is doing her weekly grocery shop and stumbles upon this art demonstration.

5. Hannah educates the audience on how to properly wash your clothes – and what to do with that water when you’re done. 

6. Sam is very interested in the art demonstration and approaches Hannah for more knowledge – they become great friends! Jenny the mum learns something new and adapts this into her laundry routine. 

 

Prototyping

1. Create a miniature model of the space and props needed in this art demonstration. Needs to be practical but flashy enough to draw attention.

What I’m hoping to learn: How much space and what kind of space we would need for this demonstration to occur. 

2. Designing a pamphlet with alternative solutions for the used water – viewers can take one as memorabilia of the art demonstration but also re-educate themselves with what they’ve learnt

What I’m hoping to learn: Gathering ideas together in a simple format so that it can be easily communicated to the audience / easily re-understood by the audience.