COC (Citizen of Creativity) is a full service advertising agency based in Malaysia. Established in 2018, COC is created by six people who believe that problems could always be solved by creativity. As a full time advertising agency, we are focusing on creating an effective creative solution for our client’s business.  This effective creative solution will include a creative development and execution of advertisement such as broadcast commercial and print advertisement. We also provide marketing strategy services such as brand development strategy and brand positioning. We guaranteed to provide our client with unique and most suitable advertising strategies to create a brand which loved by customers. Also, we ensure that our work will always be delivered on time and at it’s finest as we believe that creativity is nurtured by discipline and hard work.

Objectives 

1. What is your background? Education, Work Experience

2. Can you provide me with a description of your business?

3. How long have you been in business? In this business? In other businesses?

4. What are the advantages of this form of business ownership?

5. How did you get started in this business?

6. How did you get the background and baking skills necessary to run this type of business?

7. How do the social, economic and environmental impact your business?

8. Do you know who your competitors are?

9. How do you market your business? How are people aware of your business?

10. Where do you see your business in the next year? In the next five years? The next ten years?

11. Do you plan to compete in the global market place? If yes, how? If no, why not?

12. How has the internet, impacted on how you conduct business?

13. Whom do you seek advice from for your business?

14. Do you have a business plan to operate your business?

15. Does your business have a stated mission statement, the reason that this business exists?

16. Do you do marketing for your business?

17. Can you describe your customers?

18. Why do your customers select you over your competitors?

19. Are there any ethical concerns that your type of business must deal with

20. How do you overcome these ethical problems?

21. What are the biggest issues for running this business?

22. What is the future for this type of business?
23. What do you want your business to achieve in 3 months?
24. What do you want your business to achieve in 5 years?
25. What are the challenges that you experience in marketing your business?
26. What kind of person that usually purchase your products?

1. What is your gender? 

-Male

-Female

2. What is your age?

-13-18

-18-25

-25-40

-40 and above 

3. Kindly choose your occupation 

-Student 

-Self Employed 

-Employed

-Government Servant

-Housewife

-Others 

4. Where do you typically buy cakes from? 

-Restaurant 

-Cake shops 

-Home made (Personalised)

-Coffee Shops

5. What would you look for in a custom made cake 

-Design

-Taste

-Price 

6. What cake do you normally buy? 

-Cheesecake 

-Mousse

-Fruit Cake

-Cream Cake 

-Sponge Cake

7. What flavour’s do you prefer 

-Black Forest 

-Chocolate

-Vanilla

-RedVelvet

-Fruit/Nuts

-Others 

8.What are the main criteria for you to place an order from an online-based baker?

-Baker’s portfolio 

-Online store popularity/ review 

-Level of convenience to place an order 

- others

9. Rank your priorities while purchasing a cake. 

-Taste

-Price

-Design

-Service

-Free gifts

-Packaging

10. What price range do you consider for a 6inch 1kg cake?

-100-200

-200-300

-300-400

-500 and above 

11.  Why would you purchase a custom made cake instead of a ready-made cake? 

-Festive occasion

-Birthdays

-Parties 

-Anniversaries 

-Holidays/ Weekends

12.How often do you consume cakes?

-Once in a week 

-Several times a month 

-Once in three months

-Several times in a year