Smappy LLC by https://padlet.com/kks999/uo13swjmwdfk Gift is simple. en-us 2019-10-09 12:23:46 UTC 2024-07-10 02:08:32 UTC hello@padlet.com https://padlet.net/icons/png/1f973.png PESTLE analysis of ”Smappy” kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/395536622 Political: political stability, international relations (if something will go wrong - it will be difficult for us to collaborate with other countries from Russia)

Economic: purchasing power of consumers, change in demand for gifts

Social: gift culture, holiday value, gift trends

Technological: innovation, artificial intelligence and machine learning, trend of deep analysis via neural networks, social networks for selling gifts

Legal: exclusive rights on the company’s intellectual property

Environmental:by decreasing the level of unwanted gifts using the deep personalization, the company helps in trash reduction]]> 2019-10-09 12:25:08 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/395536622 Competitive advantage kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/395545756
  • Machine learning algorithm - unique algorithm to define the gift receiver’s interests
  • Personal approach - “Smappy” accurately analyses gift receiver preferences to recommend presents, while other platforms provide only a couple of questions to make a gift compilation
  • Easy to use - search by tags, price, event, reviews and country
  • Creativity incentive - as the number of shops on the platform increases, shops suggest more and more creative gifts to survive (there is a competition going within an app)
    • ]]>     2019-10-09 12:42:51 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/395545756     Solution for the gift giving dilemma and what makes us unique kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/395549133
  • Fast gift choice - machine-learning algorithm collects open-source data from the gift receiver’s social networks and suggests relative gifts. 
  • Creative range of presents - to avoid the boring gift patterns our teams decided to partner with gift shops that have a unique assortment of usually hand-made goods. 
  • Works even with the lack of data - in case of gift receiver’s modesty or unwillingness to share information in social networks, the app enables to choose a gift by entering interests like tags.  

    • ]]>     2019-10-09 12:48:35 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/395549133     What is “Smappy”? kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/404431791 It is an app that we created to help our users find a perfect gift for anyone they want almost with a press of one button.
    We believe that this app will solve the gift-giving dilemma forever. ]]>     2019-10-30 13:38:17 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/404431791     Why do you need “Smappy”? kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/404435298
  • It is the fastest way to choose a gift
  • With Smappy you can find a cool gift among the vast range of presents provided by our partners
  • If you didn't like any gifts from our partners, you could always try to find the right present in our chain store catalog (Amazon, Walmart, eBay, etc.)
    • ]]>     2019-10-30 13:42:38 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/404435298     kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410216490 2019-11-12 19:49:46 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410216490 What is inside? kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410230431 2019-11-12 20:12:00 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410230431 Financials kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410247999 Our business model is both B2C (business to customer) and B2B (business to business): we charge our customers for using the gift recommendation system on the subscriptions basis (approx. 2$ per month) and we partner with small businesses providing a unique range of gifts for our platform which is crucial for the customers. ]]> 2019-11-12 20:43:34 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410247999 Growth over 12 months kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410253158 Our current KPI’s are:
    1) Achieve 300K audience reach in November and maintain it during the year
    2) Help to sell more than 25K gifts on our platform]]>     2019-11-12 20:53:47 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410253158     Market description kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410256692 Our main target audience is young and trendy people (18-35 years old). These people do not have much time on thinking about the creative gifts. 
    Total addressable market of Smappy is global gifts retailing market which is estimated as USD 77 billion. ]]>     2019-11-12 21:01:22 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410256692     Competition description kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410258135 Our biggest competitors are Giftagram and Token.
    Competitive advantages relating to Giftagram are vast partnership with the gift shops and developed machine learning algorithm.
    Concerning Token, it is a platform especially dedicated to corporate gifts which is not a primary field of Smappy. ]]>     2019-11-12 21:04:25 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410258135     SWOT analysis for Smappy kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410263875 Strengths:
    • High barriers to entry
    • Experienced co-founders
    • Motivated team
    • Limited competition in our location
    • Patented deep-personalization system 
    • Limited startup risk
    • Very high gross margins
    • High-end mobile app
    • Highly visible website

    Weaknesses:
    • Competitors can offer similar service (our company has all rights related to the deep personalization system, however, competitors may copy the technology using workaround)
    • Limited startup costs
    • Limited flexibility in pricing

    Opportunities: 
    • Acquisition of additional rounds of capital
    • Affiliate relations with affiliated vendors
    • Development of wholesale distribution relationship

    Threats:
    • Changes in existing regulations can impact the business
    • Products are already sold by major competitors
    • Insurance costs are continually increasing 
    • Increase in price input can cause upward pricing
    ]]>     2019-11-12 21:17:16 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410263875     We have made a questionnaire for our target audience and this is what we found out kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410270939 2019-11-12 21:32:50 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410270939 kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410271206 2019-11-12 21:33:25 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410271206 kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410271991 2019-11-12 21:34:59 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410271991 kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410274171 2019-11-12 21:39:48 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410274171 kks999 https://padlet.com/kks999/uo13swjmwdfk/wish/410274430 2019-11-12 21:40:22 UTC https://padlet.com/kks999/uo13swjmwdfk/wish/410274430