SDDBS Oct 2024 Social Media Strategies by Vince Fok https://padlet.com/fokvince/un3ryn7xti8iu2mj en-us 2025-01-14 10:21:18 UTC 2025-02-09 19:31:04 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f349.png Babu marshallblackstar https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290417267 1.Both platforms use algorithms to deliver content tailored to your interests, engagement history, and viewing habits. 2. Content often revolves around viral challenges, trending audio, and popular cultural themes.



]]> 2025-01-14 12:53:04 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290417267 Babu marshallblackstar https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290421187

  • Hashtags:

  • Filters & Effects

  • Trending Audio

  • Live Streaming


    • ]]>     2025-01-14 12:56:07 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290421187     Judah https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290424908 IG:

    • Carousel posts + short-form videos + 24 Hour posts

    • Endless-Scrolling type feed based on engagement history

    • Ads every 1-2 organic posts


    TT:

    • Short-form videos that try to capture attention with first few frames, by using captivating sounds & video effects

    • Endless-Scrolling type feed based on engagement history

    • Ads every 3-4 organic videos

    ]]>     2025-01-14 12:59:16 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290424908     Shaik https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290425135

  • Instagram usually target on delivering high quality images.

  • Instagram algorithm shows users preferred contents

  • Tiktok is more trend driven video contents.

  • Tiktok algorithm follows trends.

  • Both have shop now call-to-action buttons on their posts.

    • ]]>     2025-01-14 12:59:30 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290425135     Preethika https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290427042

  • The platforms uses short form content to pull audience

  • Tiktok is more trend focused where as Instagram is more tailored and professional.

    • ]]>     2025-01-14 13:01:04 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290427042     Christine https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290427851 Similarities:

    • Visually appealing content on both apps

    • Lots of user generated content

    • Both have a lot of short form content


    Differences:

    • Tiktok is more casual compared to instagram, where low effort content does better than high effort content.

    • Tiktok is more targeted towards the younger generation with more memes and funny videos, where instagram is more for aesthetic

    ]]>     2025-01-14 13:01:41 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290427851     victoria liewpeixuan04 https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290430076 differences: 

    1. the posts on tiktok is more “lifestyle” (how to style with the product etc) whereas instagram is slightly more on the product centric (product images etc). 


    1. tiktok allows users to purchase the product directly from the platform itself, whereas instagram usually directs users to the websites itself


    similarities: 

    1. able to do livestream on both platforms 

    2. focuses more on short form content

    ]]>     2025-01-14 13:03:33 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290430076     https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290430118 Phoebe

    IG

    1. More thematic

    2. More follow up content

    3. Content more curated


    Tiktok

    1. More trend focused

    2. More action packed

    3. However, topic is more random

    ]]>     2025-01-14 13:03:36 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290430118     https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290432017 similarities:

    - both has product showcase

    - both has stories

    - both has effects & filters


    differences:

    - tt has yellow shopping cart to allow creators to earn through affiliate marketing

    - more suggested lives on tt compared to ig, more people selling things on tt live to drive sales

    - tt has more short form videos compared to ig which has a balance of statics and reels

    ]]>     2025-01-14 13:05:10 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290432017     suhlainghtay2515 https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290441992 TikTok:

    1. Viral trends, short videos, and music-based content.

    2. Quick interactions, likes, shares, and comments.

    3. Create engaging, fun, and trend-based videos to go viral.

    Instagram:

    1. Aesthetic visuals, lifestyle, and curated content.

    2. Likes, comments, and more visual-based interaction.

    3. Use Stories, Reels, and high-quality photos to maintain engagement.

    ]]>     2025-01-14 13:12:41 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290441992     Benchmarks Resources fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290790525 Industry benchmarks, social metrics

    ]]>     2025-01-14 16:50:35 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290790525     fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290803347 Google Benchmarks

    https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks


    Facebook Benchmarks

    https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks


    TikTOk

    https://blog.coupler.io/tiktok-ads-metrics/



    https://www.brafton.com/blog/social-media/social-advertising-benchmarks/

    ]]>     2025-01-14 16:58:22 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3290803347     FB: Which is Better (Mothership) fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321566489 2025-02-09 19:22:20 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321566489 YT: Which is Better (Mothership) fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321566868 2025-02-09 19:22:59 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321566868 TT: Which is Better (Mothership) fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321569225 2025-02-09 19:26:49 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321569225 IG: Which is Better (Mothership) fokvince https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321571717 2025-02-09 19:31:01 UTC https://padlet.com/fokvince/un3ryn7xti8iu2mj/wish/3321571717