National Humane Society Marketing Strategy by https://padlet.com/babelindaniel/um11ujdfdoqb Humane Society en-us 2018-10-10 09:25:42 UTC 2018-11-14 10:06:56 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png PESTLE babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291138197 2018-10-10 09:27:25 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291138197 Political babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291138255 The Animal Welfare Act (1966)

Nonprofit tax exception

Questions regarding volunteering vs employment

Questions regarding the treatment of animals
]]> 2018-10-10 09:27:39 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291138255 Economy babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291140352 Affordable adoption?

Has to put the charity before the business
]]> 2018-10-10 09:34:00 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291140352 Social babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291140768 Trust: Do people trust this nonprofit with their animals?

Do people trust this nonprofit to appropriately distribute money

Managing public perception on common issues (overpopulation)

 
]]> 2018-10-10 09:35:30 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291140768 Technological babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291141143 Staying up to date with emerging medical technology / treatments

Increase in digital opportunities for expansion

Modernizing communication between the organization and its "customers"

]]> 2018-10-10 09:36:47 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291141143 Environment babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291142398 Sustainable growth

Use of sustainable products

Possible market that can be tapped into

Quality of animal treatment
]]> 2018-10-10 09:40:52 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291142398 Legal babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291143742 Adoption of pets requires legal documents

Treating animals requires legal permission

Legal requirements change state to state

Difficulties regarding liability: e.g. are they liable if they treat a stray dog and it dies
]]> 2018-10-10 09:45:52 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/291143742 SWOT Analysis babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741003 2018-10-17 09:18:35 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741003 Strengths babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741046 Partnerships with other organizations

135000 volunteer hours

emotional attachment to the product

emotional attachment to the organization
]]> 2018-10-17 09:18:48 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741046 Weaknesses babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741090 73% of revenue is from donations

Doesn't cater to 'elegant' breeds

Poor organizational culture

Poor reviews on glassdoor

]]> 2018-10-17 09:19:00 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741090 Opportunities babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741164 Online engagement

Growing awareness and concern

Low amount/capability of competitors



]]> 2018-10-17 09:19:23 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741164 Threats babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741251 Getting corporate help can be seen as a negative

'Customers' return infrequently

Expensive to integrate new technology

Facilities can be seen as old or dirty

No way of implementing online 'purchasing'

Not selling a discreet product
]]> 2018-10-17 09:19:49 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/293741251 HSUS Competitors babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111051 2018-11-14 02:44:42 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111051 HSUS Glassdoor reviews babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111254 2018-11-14 02:45:58 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111254 HSUS Social Media babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111547 2018-11-14 02:47:36 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304111547 HSUS Annual Report babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304112111 2018-11-14 02:51:40 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304112111 ASPCA babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304112915 102.7M in revenue (primary)

SPCA is a provider of dog, cat and small animal adoption service

Charity Navigator:
     Financial: 2/4
     Accountability: 4/4]]> 2018-11-14 02:56:38 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304112915 Best Friends babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304113001 2.7 M in revenue (secondary)

Best Friends is an animal welfare organization that focuses on ending the killing of dogs and cats.

Charity Navigator:
     Financial: 3/4
     Accountability: 4/4]]> 2018-11-14 02:57:06 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304113001 Sonoma Humane Society babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304113074 13.3 M in revenue (secondary)

Sonoma Humane Society provides medical care and welfare services for animals.

Charity Navigator:
     Financial: 3/4
     Accountability: 4/4]]> 2018-11-14 02:57:36 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304113074 Humane Society United States babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304114409 184.7 M in revenue

The Humane Society of the United States provides hands-on care and services for the protection of animals.

Charity Navigator:
     Financial: 1/4
Accountability: 4/4]]> 2018-11-14 03:01:23 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304114409 Segments babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116302 Corporations
Food companies
Cosmetic manufacturers
Fashion companies
Circus shows
Law enforcement]]> 2018-11-14 03:12:44 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116302 Targets babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116337 2018-11-14 03:12:54 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116337 Position babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116351 1. We help animals
     annual report
     advertising 
     social media
     partnerships with similar organizations
     partnerships with large brands
     emotional manipulation
     aggressive]]> 2018-11-14 03:12:59 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304116351 babelindaniel https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304177728 middle income (class)

families

individuals]]> 2018-11-14 09:13:32 UTC https://padlet.com/babelindaniel/um11ujdfdoqb/wish/304177728