• Products: Dried chicken (khô gà), dried beef (khô bò), cashew nuts, sunflower seeds, and other traditional snacks.

• Services: Online delivery via platforms like Lazada, Shopee, Facebook, TikTok, and retail availability in stores.

2. Target Customer Segment:

• Age: including young adults (students, office workers and middle-aged consumers also those who enjoy snacks while watching movies or during social gatherings.)

• Income: Middle and low income.

• Location: major cities such as Hanoi, Ho Chi Minh City and urban areas.

• Interests: Snack lovers, those who concern about food with clear origin and source. And major of younger consumers active on social media.

• Company: Vietnam Soymilk Company – Vinasoy

2. Main Products:

• Key Product: Boxed soy milk (especially the Fami brand)

  • Fami Original: Traditional soy milk, rich in nutrients

  • Fami Canxi (Calcium): Fortified with calcium, promoting bone health

  • Fami Kid: Soy milk designed for children, enriched with nutrients for height and brain development

3. Target Customer Segments:

• Age Group: Diverse, from children (Fami Kid), adults, to seniors (Fami Canxi).

• Geographical Coverage: Nationwide distribution, reaching both urban and rural areas through a strong distribution network.

• Income Level: Mass-market segment with affordable pricing, suitable for all income levels.

4. Customer Needs:

• Individuals who prioritize health and natural plant-based products.

• Families seeking nutritious, convenient, and safe products for both children and the elderly.

• Consumers interested in plant-based nutrition, vegetarian, or vegan diets.

Main Products: Noddle ( Hảo Hảo, Siukay, Đệ nhất,... )

• Acecook Vietnam has expanded its product portfolio such as vermicelli, pho, porridge and salt, with many flavors and special recipes to diversify its products and meet the growing needs of the market.

Service: Customers can contact service staff via phone, email to share feedback.

• Social media platforms: Facebook, Instagram and Twitter

• Online feedback form: on the official website

Target Customer Segment

• Age: Ranging from 6 to 15 and from 16 to 35 with its customers primarily students, office workers, and housewives.

• Income: Middle to low-income flow (a salary base of around 1-3 million VND)

• Location: Often purchased at grocery stores, convenience stores, or supermarkets in big cities and towns.

• Psycho: Frugal lifestyle, have little time to cook, regularly purchase for quick, time-saving, quality, and convenient meals. 

Food & Beverages: Dairy products, coffee (Nescafé), bottled water (Pure Life), confectionery (KitKat), cereals, and frozen foods.

Infant Nutrition: Baby formula (Gerber, NAN).

Pet Care: Purina pet food.

Health Science: Medical nutrition, supplements (Boost, Garden of Life).

Professional Services: Food solutions for businesses (Nestlé Professional).

2. Nestlé targets a broad customer base, segmented as follows:

   Age Range: All ages – infants (baby formula), children (cereals, chocolates), adults (coffee, dairy, frozen meals), and seniors (medical nutrition).

   Income Level: Middle to upper-income consumers, though some products cater to budget-conscious buyers.

   Location: Global presence, with products tailored to local tastes in over 180 countries.

   Interests & Preferences: Health-conscious individuals (organic, protein, and medical nutrition), pet owners (Purina), convenience-seekers (instant coffee, frozen foods), and indulgence-driven consumers (chocolates, ice cream).