https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv Rhetorical Situation in the Body of Work en-us 2022-10-09 21:23:55 UTC 2026-03-17 15:03:09 UTC hello@padlet.com https://padlet.net/icons/png/1f914.png ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332778406 2022-10-09 21:28:04 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332778406 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332779751 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:31:23 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332779751 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332780294 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:32:39 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332780294 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332781932 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:36:18 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332781932 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782036 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:36:33 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782036 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782139 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:36:49 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782139 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782205 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:36:58 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782205 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782292 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:37:11 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782292 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782341 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:37:19 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782341 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782420 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:37:29 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782420 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782532 Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? ]]> 2022-10-09 21:37:45 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2332782532 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349411252 2022-10-20 16:50:45 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349411252 5432210 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349411958 2022-10-20 16:51:13 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349411958 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349415628 2022-10-20 16:53:29 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349415628 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349416545 https://drive.google.com/file/d/1uhkpB4enbuBSVk_AOEaCo-tMJYVNN0Ia/view]

]]> 2022-10-20 16:54:04 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349416545 6079410 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349418411 2022-10-20 16:55:16 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349418411 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349423568 During the summer of 1969, President Nixon removed the troops from Vietnam. He was a newly elected president. There started to be more societal changes due to the fact that women were becoming more involved from the wars. A major cultural event that occurred was the first man to walk on the moon. Overall, this time period was a big cultural shift for all different aspects of society. ]]> 2022-10-20 16:58:39 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349423568 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349424258 The rhetorical context was that Walpiznisky was able to persuade the amry with jeans that were against uniform, but comfortable for him. ]]> 2022-10-20 16:59:06 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349424258 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349424895 Text- the words that exist within an image
Juxtaposition- the positioning of different elements according to each other
Subject- the main thing in the image that is being portrayed or described.
Background- the setting, or whatever is going on behind the subject
Ethos- using credibility and ethics to appeal
Pathos- appealing to emotion
Logos- using logic and reasoning to appeal
Ambiance- the character/atmosphere of a place
Mood- the creator uses visual elements to invoke a particular emotion, or mood, in the viewer.]]> 2022-10-20 16:59:31 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2349424895 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353828626 2022-10-24 15:27:15 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353828626 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353836113 Ad Placement- After the ad has been created, it is important to place it in mediums that reach your specified target audience.

Contact Info- It's a good idea to provide contact information or a "next step" to your audience within the ad. 

Name & Logo- It is important to include a way for the audience to connect the ad to your brand. Flagrantly displaying your name and logo will connect the impression of the ad to your brand.]]> 2022-10-24 15:30:56 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353836113 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353836591 2022-10-24 15:31:12 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353836591 3704317 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353839266 In 1969 the New York Times made it known that gloves used for fashion were out of style. ]]> 2022-10-24 15:32:38 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353839266 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353839800 The Olay brand was developed by a man in South Africa named Graham Wulff. The oil was originally a pink liquid that was branded as an "anti-aging beauty fluid". Olay would constantly change names depending where it was sold. The brand itself was captivating to the women due to it being used for skin care and the most captive as an "anti-aging".]]> 2022-10-24 15:32:53 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353839800 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353840745 2022-10-24 15:33:20 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353840745 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353843648 During the 1960s, women were still not seen as equals although they had equal rights. They demanded equal pay and stood against domestic abuse and discrimination within their households.]]> 2022-10-24 15:34:50 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353843648 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353845710 In the 1960's, women had few rights, such as they couldn't get a credit card, get an Ivy league education, and experience equality in the workplace. Women began to fight against inequality, in the late sixties. ]]> 2022-10-24 15:35:54 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353845710 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353847011 In the 1980s, the United States was creating ads to encourage people to join the air force during the Iran-Iraq war in order to strengthen their military. It was urging not only pilots but also mechanics. With the air force being used frequently in the war, the United States wanted to recruit as many Air Force workers as possible in any field, not just fighting. They encouraged people who were interested in mechanics to join as well. So the ads said things like "no matter what you want to do" and offered training so more people would join.]]> 2022-10-24 15:36:34 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353847011 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353854064 The subject of the ad is an audio system and the needs that it fits within a household. The audience of this ad is both men and women within a relationship in a household. The purpose of this ad is to sell the audio system, and they do this by saying women will like the appeal of its look within their household and the men will enjoy the sound of the system. This ad assumes that women do not value audio and do not care for the object as long as it is pretty to look at. Within the time period this fits with the unequal treatment of women as they were told to be homemakers rather than getting a job. So this ad was meant to appeal to the way women were treated saying that they only value how it looks rather than the soul purpose of what the audio system is for.]]> 2022-10-24 15:40:10 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353854064 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353854220 This ad was created in 1972. Cassettes were very new and popular at the time. Up and coming technology. Since it was new technology, there were lots of competitors in the industry. People at the time didn't know a lot about cassette tapes, like what was good and what was bad, so this ad aims to trick people into believing that TDK is the only good cassette company and you should buy from only them. This ad discredit other cassette tape companies by comparing them to Pandora's Box. The company is trying to create a parallel with the unknown mysteries of Pandora's Box and the unreliability of other cassette tape companies.
Logos: Logic is used to justify why their cassette tapes are better than competing companies. 
Ethos: The high fidelity stamp at the bottom adds credibility to their product, making the audience feel trustworthy of their product.
Pathos: The large photo of the woman with the tattoo of Pandora speaks to audiences emotions. She has a worried look on her face, and paired with Pandora's Box, it makes the reader feel weary of other companies that aren't TDK.]]> 2022-10-24 15:40:15 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353854220 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353855295 The offer- offers readers a benefit or reason to learn about your product, such as a sale, the offer is in the hook. 

The headline- key benefit you're providing, the main point you want to convey to the audience.

Image- one or more pictures that illustrates your offer, in color. 

The body- includes details about your offer, short and easy to read, use bullet points. 

call to action- urge readers to take action in order to benefit your offer.  ]]> 2022-10-24 15:40:49 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353855295 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353857215 During the time this ad was made, in the 1970s, the army was in the midst of a war against Vietnam. The army wanted to present itself as a strong and tough authority figure to the public, as the Sergeant is doing to Walpiznisky. He does this by trying to degrade Walpiznisky by calling his jeans, "fruitcake dungarees". Though, his entire perspective changes when Walpiznisky expresses that his father, General Walpiznisky, is the one who bought them for him and he too wears them. ]]> 2022-10-24 15:41:46 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353857215 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353858097 2022-10-24 15:42:15 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353858097 379725 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353858958 https://images.search.yahoo.com/images/view;_ylt=AwrFGcyZsVZjWB8892.JzbkF;_ylu=c2VjA3NyBHNsawNpbWcEb2lkAzhlZTBmYzA4ZDEzYzc0YTRhNzdjYTliZjI0NzRiZjgyBGdwb3MDMgRpdANiaW5n?back=https%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dus%2Bmilitary%2Bin%2Bthe%2B90%2527s%26ei%3DUTF-8%26fr%3Daaplw%26fr2%3Dp%253As%252Cv%253Ai%252Cm%253Asb-top%26tab%3Dorganic%26ri%3D2&w=1200&h=630&imgurl=www.armyupress.army.mil%2FPortals%2F7%2Fmilitary-review%2Fimg%2FMJ-19%2FSummers-Facebook.jpg&rurl=https%3A%2F%2Fwww.armyupress.army.mil%2FJournals%2FMilitary-Review%2FEnglish-Edition-Archives%2FMay-June-2019%2FSummers-Lowe-Reserve-1990s%2F&size=124.5KB&p=us+military+in+the+90%27s&oid=8ee0fc08d13c74a4a77ca9bf2474bf82&fr2=p%3As%2Cv%3Ai%2Cm%3Asb-top&fr=aaplw&tt=The+Gradual+Shift+to+an+Operational+Reserve&b=0&ni=160&no=2&ts=&tab=organic&sigr=IDQMx2iCmHVT&sigb=WB8RZcwiqOyd&sigi=cDUNUFnSeYJt&sigt=VXLfmBFjm_Za&.crumb=oeXacuyYWoX&fr=aaplw&fr2=p%3As%2Cv%3Ai%2Cm%3Asb-top]]> 2022-10-24 15:42:40 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353858958 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353859090 In this year, people tended to stand for their own beliefs and started turning away from war because it was becoming more ideal instead to voice their own opinion and work disputes out verbally. However, in a time of unknowns and turmoil, the US was working on expanding the army in order to be prepared for any situations that may arise around the world. Public opinion disapproved of the army, and there was little interest in the occupation.]]> 2022-10-24 15:42:45 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353859090 3762216 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353862855 The United States was in a period of transition, coming off of the 80s where recruiting was extremely strong and the idea of a fully volunteer force was proved effective. With the Cold War ending and no major conflicts beyond some coup d'etats in countries such as Haiti, the Army was aiming to continue their recruiting levels with 98.6% of their recruiting goals met in 1993. Due to the strong economy and economic boom of the early 1990s many were turning to the business sector as their career of the future. This led to the US Army trying to appeal to the public desire to work in the business field by harping on how the army prepares you for the business world.]]> 2022-10-24 15:44:15 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353862855 ejamison4 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353863491

What is the general ambience of the advertisement? ...

What is the design of the advertisement? ...

What is the relationship between pictorial elements and written material and what does this tell us?

What is the use of space in the advertisement? ...

What signs and symbols do we find?

If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)?

What does the background tell us? Where is the advertisement taking place and what significance does this background have?

What action is taking place in the advertisement and what significance does it have? (This might be described as the ad's "plot.")

What theme or themes do we find in the advertisement? What is it about? 

What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

What typefaces are used and what impressions do they convey?

What is the item being advertised and what role does it play in American culture and society?

What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-up shots have? What about the lighting, use of color, angle of the shot? 

What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

]]> 2022-10-24 15:44:36 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353863491 3704317 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353868790 My first thought about seeing a woman on the cover of this ad was that the creator played into the "Women are meant to cook and clean" stereotype. However, the feminist movement was emerging, so it probably wouldn't have been a reason for having a woman on the cover. 

The ad's creator could have used a pretty woman to attract men to buy the product.  ]]> 2022-10-24 15:47:33 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353868790 https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353954497 2022-10-24 16:34:49 UTC https://padlet.com/ejamison4/uiz7lbxlvnvmwwuv/wish/2353954497