Chapter 3 by Do Ngoc Anh K17 HL https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff en-us 2023-10-19 08:09:13 UTC 2023-10-20 13:32:52 UTC hello@padlet.com Consumer Markets and sonsumer buyer behavior anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756126400 2023-10-20 11:59:33 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756126400 Characteristics Affecting Consumer Behavior anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756128701 2023-10-20 12:01:53 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756128701 Model of Consumer Behavior anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756129098 2023-10-20 12:02:19 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756129098 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756130291 Social Factors           
Cultural Factors
Personal Factors 
Psychological Factors
]]> 2023-10-20 12:03:25 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756130291 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756130739 Cultural Factors
•Buyer’s culture
•Buyer’s subculture
•Buyer’s social class
]]> 2023-10-20 12:03:53 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756130739 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131007 Personal Factors
•Age and life-cycle stage
•Occupation 
•Economic situation
•Lifestyle
•Personality and self-concept
]]> 2023-10-20 12:04:09 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131007 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131269 •Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption.
•Consumer market refers to all of the personal consumption of final consumers.
]]> 2023-10-20 12:04:24 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131269 SOCICAL anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131664 •Reference groups
•Family
Roles and status
]]> 2023-10-20 12:04:46 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756131664 The Buyer Decision Process anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756135078 2023-10-20 12:07:36 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756135078 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137011 Dissonance-reducing buying behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference among brands.

]]> 2023-10-20 12:09:21 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137011 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137503 Five stages in the buyer decision process
1.Need recognition
2.Information search
3.Evaluation of alternatives
4.Purchase decision
5.Post-purchase behavior
]]> 2023-10-20 12:09:46 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137503 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137815 Habitual buying behavior occurs when consumers have low involvement and there is little significant brand difference.
Variety-seeking buying behavior occurs when consumers have low involvement and there are significant brand differences.
]]> 2023-10-20 12:10:03 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756137815 Complex Buying Behavior anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756138316
Occurs when consumers are highly motivated in a purchase and perceive significant differences among brands.
Purchasers are highly motivated when:
Product is expensive
Product is risky
Product is purchased infrequently
Product is highly self-expressive
]]> 2023-10-20 12:10:30 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756138316 Types of Buying Decision Behavior anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139105 2023-10-20 12:11:08 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139105 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139527 Psychological Factors
•Motivation
•Perception
•Learning
•Beliefs and attitudes
]]> 2023-10-20 12:11:33 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139527 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139745 Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Variety-seeking buying behavior
]]> 2023-10-20 12:11:46 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756139745 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756215384 1.Model of Consumer Behavior
2.Characteristics Affecting Consumer Behavior
3.Types of Buying Decision Behavior
4.The Buyer Decision Process
5.The Buyer Decision Process for New Products
6.Consumer Behavior Across International Borders
]]> 2023-10-20 13:11:11 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756215384 The Buyer Decision Process for New Products anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756241521 2023-10-20 13:30:18 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756241521 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756242214 A new product is a good, service, or idea that is perceived by some potential customers as new.
The adoption process is the mental process  an individual goes through from first learning about an innovation to final regular use.
]]> 2023-10-20 13:30:50 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756242214 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756243182 Stages in the Adoption Process
1.Awareness 
2.Interest
3.Evaluation
4.Trial
5.Adoption
]]> 2023-10-20 13:31:35 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756243182 Consumer Behavior Across International Borders anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756244116 2023-10-20 13:32:17 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756244116 anhdnhs171121_ https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756244650 Differences can include:
Values
Attitudes
Behaviors
The question for marketers is whether to adapt or standardize the marketing. 
]]> 2023-10-20 13:32:40 UTC https://padlet.com/anhdnhs171121_/uiezqcf0t3ltflff/wish/2756244650