Airbnb Market Analysis by Anna Pokecz https://padlet.com/pkcz_anna/uhm53qxh959t en-us 2018-11-09 11:46:39 UTC 2024-07-25 05:23:42 UTC hello@padlet.com pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302510007 2018-11-09 11:49:48 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302510007 Defining the market: pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302510799 - Airbnb is an online community marketplace connecting travellers with locals. 
- able to both rent and rent out property
-global brand
-one of the leaders of the lodging industry]]> 2018-11-09 11:53:09 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302510799 Internal and External Environment Analysis pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515509 2018-11-09 12:13:56 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515509 Airbnb SWOT Analysis pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515630 2018-11-09 12:14:28 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515630 Porter's Five Forces pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515693 2018-11-09 12:14:44 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515693 Consumer Trends pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515809 2018-11-09 12:15:18 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302515809 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302516264 2018-11-09 12:17:37 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302516264 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302516348 2018-11-09 12:17:56 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302516348 Belong Anywhere pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302544371 Home to Home]]> 2018-11-09 13:38:28 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302544371 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302862261 -Founded in 2008,San Francisco by Nathan Bleckarczyk, Joe Gebbia and Brian Chesky
-online marketplace
-connects hosts with travellers
-its an experience service
-company valuation:
 $31 billion

]]> 2018-11-10 14:07:20 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302862261 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302982157 2018-11-11 14:07:52 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302982157 Segments: pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302982582 -cost sensitive travellers
-business travellers
-hosts looking to rent
-people who want a authentic/ cultural travel experience
-freelance photographers]]> 2018-11-11 14:11:02 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302982582 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302996338 2018-11-11 15:52:23 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302996338 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302996829 2018-11-11 15:55:50 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302996829 Targets: pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302997438 - hosts
-travellers

]]> 2018-11-11 16:00:47 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302997438 Positioning pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302997493 -Belong Anywhere
-pioneer of home-staying as it identified a niche market
-issue of safety,however Airbnb was able to position itself through the input of customers to avoid that issue]]> 2018-11-11 16:01:10 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/302997493 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/303000851 2018-11-11 16:18:44 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/303000851 pkcz_anna https://padlet.com/pkcz_anna/uhm53qxh959t/wish/303001933 2018-11-11 16:24:46 UTC https://padlet.com/pkcz_anna/uhm53qxh959t/wish/303001933