https://padlet.com/bmkucherka/uglpda2w2axz Having a public relations campaign and an integrated marketing communications program that work together can benefit the overall effectiveness for an organization. Here is an overview of our public relations campaign for Southwest Airlines. en-us 2016-07-10 19:59:23 UTC 2024-05-28 00:54:13 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Rocket.png bmkucherka https://padlet.com/bmkucherka/uglpda2w2axz/wish/116165709 One of Southwest's main goals is to  put themselves at the front of the line for diversity.]]> 2016-07-10 20:13:46 UTC https://padlet.com/bmkucherka/uglpda2w2axz/wish/116165709 bmkucherka https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176072 The main PR goals of Southwest is to differentiate themselves from other airlines and influence their public opinions.]]> 2016-07-11 01:34:09 UTC https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176072 bmkucherka https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176361 By delivering consistent messaging, goal alignment, stakeholder feedback, and a measurement of criteria Southwest will be able to address all major internal PR issues.]]> 2016-07-11 01:40:53 UTC https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176361 bmkucherka https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176441 Southwest's target public's are customers (past and present), potential customers, employees, and stakeholders. ]]> 2016-07-11 01:43:33 UTC https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176441 bmkucherka https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176574 The tools Southwest uses for public relations are social media, Internet, newsletters, corporate letters, press conferences, sponsorship, and spokespersons.]]> 2016-07-11 01:48:02 UTC https://padlet.com/bmkucherka/uglpda2w2axz/wish/116176574