The History of Coca-Cola by Student Devin Bennett https://padlet.com/dmbennett22/ugks2cqmnhb7 An in-depth look at some the many Coca-Cola advertisements trough the years en-us 2019-05-13 14:40:37 UTC 2019-06-04 14:09:53 UTC hello@padlet.com https://imgglb.padletcdn.com/v13/image?t=g_auto&url=https%3A%2F%2Fpadlet.net%2Ficons%2Fpng%2F1f964.png 2015 Print Ad dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360357709 2019-05-15 14:21:47 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360357709 1950s Commercial dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360359202 2019-05-15 14:24:43 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360359202 Targeting/Demographc dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360362196 I believe that Coca-Cola purposefully used people of different races, unknown genders and ages to show that Coke is for everybody.]]> 2019-05-15 14:30:12 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360362196 Rhetoric Strategy dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360799016 I would say its ethos because this ad is trying make you think that Coca-Cola cares about people and bringing them together when it relly is just trying to sell soda.

]]> 2019-05-16 14:10:15 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360799016 1980s Max Headroom Commercial dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360804276 2019-05-16 14:20:11 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360804276 Ad Techniques dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360805163 Technique: Image  Explain: They made an image of a coke bottle with their hands. Also,  they are holding a Coke bottle cap.

Technique: Plain Folks   Explain: They show just normal average people, which look like they could have been pulled from the street, forming the iconic Coke bottle.
MorepThe ad has no brand name or coke name anywhere near it. The brand uses subliminal messaging to try and put the image of coke into your mind
]]> 2019-05-16 14:21:50 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360805163 Real/Perceived Value dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360809565 The main thing aobut this ad is that there is no real value in this ad whatsoever. The only hint of value is the outline of a Coke bottle formed by there hands. But there is a lot of perceived value. you perceive that the Coke bottle is an iconic image and Coca-Cola itself can form in the happiness of others.]]> 2019-05-16 14:28:20 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360809565 Thoughts and Ratings dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360816433 This ad never tells you the actual product they are selling it could be anything.  But I really enjoy this ad because it doesn't barrage you with brand and logos and names and just tells a story while still being advertising. I would give it a 4 out of 5.]]> 2019-05-16 14:39:53 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/360816433 Rhetoric Strategy dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361192904 This ad with its warm-hearted narrator is trying to act like Coca-Cola is a great product for the whole family.

]]> 2019-05-17 14:20:49 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361192904 Demographic dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361193473 The audience targeted in this ad would be your middle class folks and this ad especially targets woman as they are the only consumer shown in the advert.

]]> 2019-05-17 14:22:03 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361193473 Ad Techniques dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361193944 Technique: Jingle/Song  Explain: Near the end of the video, the ladys in the ad start to sing about Coke. This is made to try and get stuck in your head.

Technique: Image Explain: The image of a working class person all tired, reaching for some Coke is now almost a tradition for Coca-Cola ads

Technique: Image Explain: The image of a working class person all tired, reaching for some Coke is now almost a tradition for Coca-Cola ads

Technique: Character Appeal Explain: The narrator talks throughout almost the entire advertisement and has nice soothing voice to calm and make you believe in Coca-Cola.

]]> 2019-05-17 14:22:58 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361193944 Thoughts and Ratings dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361194618 They never EVER talk about what is actually inside of a Coca-Cola, they only talk about of refreshing and good it tastes. This ad also felt a little bit irritating on the ears. I did like the narrator but the song was annoying to me. I would give it a 3 out of 5.


]]> 2019-05-17 14:24:25 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361194618 Rhetoric Strategy dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361735879 The ad is Pathos because Coke is trying to get you excited and amped up. It also wants you to feel that if you don’t have Coke or drink Pepsi instead, then your just not cool.


]]> 2019-05-20 13:55:53 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361735879 Demographic dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361736579 The audience being targeted would be the “hip” and “cool” kids of the 80s. The ads jingle “catch the wave” shows how it promoting to kids that Coke is cool.

]]> 2019-05-20 13:57:29 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361736579 Ad teh dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737539 2019-05-20 13:59:45 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737539 Ad Techniques dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737543 Technique: Bandwagon  Explain: The catchphrase of “Catch the wave” at the end of the ad seems to say that you need to lose Pepsi and jump on the Coca-Cola hype train.

Technique: Celebrity Appeal  Explain: The ad uses a famous puppet known as Max Headroom and is commonly know as the “First AI Generated TV Show Host” Even though he was never actually an AI. He was very popular back in the 80s and had his own TV show and video game.

Technique: Story Explain: The commercial is about Max Headroom interviewing a can of Pepsi, he talks about how more people enjoy the taste of Coke instead of pepsi and soon enough, A can of Coke appears on screen with Max spitting out his catchphrase.

]]> 2019-05-20 13:59:46 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737543 Thoughts and Ratings dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737950 I did enjoy this advert but They still never show the actual ingredients of their sodas and only focus on things like taste and how cool it makes you. But still, Ireally like the cool vibes coming from this ad. I would give it a 4 out of 5.]]> 2019-05-20 14:00:42 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361737950 Conclusion dmbennett22 https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361741267 I think that when Coca-Cola tried their new product, “New Coke”, they used  a completely different strategy than their other commercials and it backfired on them. That is why these new ads are much more similar to the older ads of the 60s and 70s, rather than the New Coke era of the 80s. I wonder why Coca-Cola changed up their advertising scheme? They had a really good strategy now and back in the 50s.

]]> 2019-05-20 14:06:48 UTC https://padlet.com/dmbennett22/ugks2cqmnhb7/wish/361741267