https://padlet.com/jpmedia43/udrxamg4r96r by Joseph Perry en-us 2017-06-23 11:21:43 UTC 2017-06-26 08:23:12 UTC hello@padlet.com jpmedia43 https://padlet.com/jpmedia43/udrxamg4r96r/wish/177288621 Richard Dyers star theory is the idea that all icons and celebrities are manufactured by institutions for financial gain.
Increasing the brand identity benefits the institution as they become a household name increasing sales in all of the media platforms they are in as they have a greater fan abse. This is built by having the celebrity be relatable to other everyday people. Therefore from this more ticket sales and albums are bought. As they're relatable the audience believe they share a charcateristic to the celebrity. Therefore they will adopt their behaviours, this could have both positive and negative impacts. If the celebrity in question takes drugs etc. they will bring a negative outocme for the audience as they will be likely to copy them. ]]> 2017-06-23 11:24:14 UTC https://padlet.com/jpmedia43/udrxamg4r96r/wish/177288621 jpmedia43 https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290399 Maslow had a theory that there is a hierarchy of needs in the media and different people require different things from it. For example in level 3 there is love/belonging. in music videos it is common to see the celebrity be the main focus of a love interest etc. By watching the video they may feel they belong. ]]> 2017-06-23 11:59:00 UTC https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290399 jpmedia43 https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290862 Stated that music videos may be characterised by three broad typologies:
1.) Performance - videos that show the band or music artist performing, either in a concert or rehearsing
2.) Narrative - videos which tell a story and generally involve the music artist or group in a scenario related to the lyrics of the song.
3.) Conceptual - videos which create a mood or atmosphere similar to that of the song without telling a story.]]> 2017-06-23 12:07:43 UTC https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290862 jpmedia43 https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290892 Illustrative - the visuals literally represent the lyrics.
Contradictory - the visuals contrast the lyrics.
Amplification - amplifying the meaning of the lyrics
Disjunctive - songs meaning is ignored.
Notions of Looking - 'watching' the performer and gaining pleasure from it.

]]> 2017-06-23 12:08:08 UTC https://padlet.com/jpmedia43/udrxamg4r96r/wish/177290892 jpmedia43 https://padlet.com/jpmedia43/udrxamg4r96r/wish/177424731 Close ups are used to create intimacy with the audience, it sells the artist not just the song.
Pace creates a mood for the video and depending on the genre the pace of transitions will be fast or slow.
He believes in music videos the female body is there to please the male viewers.
The mise - en - scene adds to the realness of the video. ]]> 2017-06-26 08:16:27 UTC https://padlet.com/jpmedia43/udrxamg4r96r/wish/177424731