6 Design Principles by Ryan Holland

Balance

1939829518_ — 2024-01-08 17:07:55 UTC

It refers to the distribution and visual weight of elements in a composition. A well-balanced design is naturally pleasing to the eye and exudes a sense of equilibrium.

Proximity/Unity

1939829518_ — 2024-01-08 17:10:08 UTC

Proximity, which often goes hand-in-hand with repetition, also helps to create unity. Users understand that objects that are close together are related or similar.

Alignment

1939829518_ — 2024-01-08 17:11:25 UTC

Alignment is a design principle that refers lining up text or graphics on a page. While you probably won't notice when the elements in a design are aligned, you will almost definitely notice when they aren't. A design with poor alignment will look cluttered and unfinished.

Reppition/Consistency

1939829518_ — 2024-01-08 17:15:35 UTC

The repetition design principle refers to the use of similar (or identical) elements throughout a design. By harnessing this principle, you can guide readers through your communications, create visual cohesion and help reinforce other design principles, including hierarchy, unity and rhythm

Contrast

1939829518_ — 2024-01-08 17:16:35 UTC

The design principle contrast refers to the use of visually different elements. In addition to capturing attention, contrast can guide the viewer's eye to a focal point, highlight important information and add variety, or even drama, to a design.

White Space

1939829518_ — 2024-01-08 17:18:03 UTC

The white space rule in design recommends using enough blank spaces in a design layout. It means maintaining the spaces between lines of text, paragraphs, and different design elements.