brand system exercise 5: brand touchpoints by Sarah Tan https://padlet.com/sarahtan_tp/touchpoints Products (Packaging), Service and In-store Experience (MUJI, Apple & Coffeebean) en-us 2019-10-22 06:15:41 UTC 2025-12-06 12:48:48 UTC hello@padlet.com Example: Name sarahtan_tp https://padlet.com/sarahtan_tp/touchpoints/wish/400699671 Brand: MUJI
Products -
Service -
In-store Experience -]]> 2019-10-22 06:28:35 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400699671 nat https://padlet.com/sarahtan_tp/touchpoints/wish/400744151 Brand: Apple
Products - macbook, iphone, ipad, ipod, apple watch. items are packed neatly in a white box with clear instructions

Service - staff is bubbly and efficient, knowledgable, helpful

call service is bad tho like they emailed me to call them urgently then when i called i had to wait an hour on hold and listening to some music and just for them to tell me i can't collect my laptop yet and thats the urgent thing stupid

In-store Experience - clean, spacious, crowded, noisy, minimalistic, organised, everyone seems very busy and occupied, ]]> 2019-10-22 09:10:49 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744151 Willy https://padlet.com/sarahtan_tp/touchpoints/wish/400744363 Brand: MUJI
Products - Household, consumer and clothing goods.
Service - Staff are quiet compared to uniqlo but are very kind and helpful.
In-store Experience - very quiet, peaceful, clean and minimalistic. Their products are made with mostly recycled or with the intent of it being able to be recycled. Very organised store. Their items do not have packaging as they avoid waste in production and packaging.]]> 2019-10-22 09:11:26 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744363 q https://padlet.com/sarahtan_tp/touchpoints/wish/400744432 Brand: CBTL
Products - coffee beans, coffee capsules, iced tea/coffee, hot/tea coffee and cakes, breakfast/lunch menu

Service - fast, helpful, knowledgeable about the products they sell

In-store Experience -
cosy, enjoy air-con,  the smell of coffee *_* provides magazines for paying customers to read while they enjoy their drinks/food, self-service counter that allows customers to take sugar packets, straws etc]]> 2019-10-22 09:11:37 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744432 abs https://padlet.com/sarahtan_tp/touchpoints/wish/400744446 Brand: apple
Products - gadgets, (iPhone, Apple Watch, AirPods, Ipad, Macbook, I Mac) clean and minimalistic (only the logo is on the white box) white instruction booklet.

Service -  fast and efficient, straight-forward

In-store Experience - professional, simple and clean environment, minimalistic and bright.


]]> 2019-10-22 09:11:40 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744446 Jess Y. https://padlet.com/sarahtan_tp/touchpoints/wish/400744460 Brand: Coffee Bean Tea Leaf
Products -
hot/iced coffee, cake, CBTL pods, tea, membership card, pastries, sandwiches. cup sizes, straws, serviettes.   
Service -
mostly: fast, attentive and friendly staff.
sometimes: anal cause i only buy drink and i stay for hours. they want to chase me out lel.
WIFI service.
In-store Experience - comfortable, calming, chill-vibe, homey feels. coffee bean fragrance/aroma. greetings from staff, promotional items. ]]> 2019-10-22 09:11:43 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744460 https://padlet.com/sarahtan_tp/touchpoints/wish/400744493 2019-10-22 09:11:49 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744493 Rad 1805355c https://padlet.com/sarahtan_tp/touchpoints/wish/400744531 Brand: MUJI
Products - household, garment, stationery, snacks, diffuser, cosmetics

Service - Approachable, Courteous, greet customers when they enter the store

In-store Experience - neat and organised, clean, minimalistic, relaxing mood, fresh]]> 2019-10-22 09:11:53 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744531 hUe https://padlet.com/sarahtan_tp/touchpoints/wish/400744553 Brand: APPLE
Products - IPHONE, IPAD; packaging are minimalistic, smooth and sleek, giving it a sensory experience

Service - Employee is trained to walk a customer through five steps that spell out the acronym A-P-P-L-E
A: Approach customers with a personalized, warm welcome
P: Probe politely to understand the customer’s needs
P: Present a solution for the customer to take home today
L: Listen for and resolve issues or concerns
E: End with a fond farewell and an invitation to return

In-store Experience -
[orchard outlet]
Minimal, bright, interior infused with nature elements, organised and spaces that encourages customers to explore the outlet


]]> 2019-10-22 09:11:58 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744553 https://padlet.com/sarahtan_tp/touchpoints/wish/400744584 2019-10-22 09:12:04 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744584 jay https://padlet.com/sarahtan_tp/touchpoints/wish/400744597 Brand: APPLE
Products - electronics and accessories (ipad, iphones, mac etc.)
Service - organised, efficient, friendly staff that helps happily when you are in need
In-store Experience - atmosphere is clean looking, minimalistic and calm. Staff are friendly and approachable. Layout of the store is simple and easy to navigate through because it is very open and spacious.
Packaging - clean and simple, just a white box w the logo and product name at the side. very compact and well organised on the inside. Protected with a plastic sealing to ensure authenticity. Material of the box does not feel cheap even if its made of 90% recycled content.]]> 2019-10-22 09:12:06 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744597 Chun https://padlet.com/sarahtan_tp/touchpoints/wish/400744609 Brand: MUJI
Products -  Japanese lifestyle products, stationary, furniture. Mostly in monotone colors and minimalist style . More expensive compared to other products but has better quality overall.
Service -  Kind, polite and helpful staff. Takes good care of product when packaging it. 
In-store Experience -  Calming Japanese music. New house smell. Teenagers sleeping or lounging at furniture area. ]]> 2019-10-22 09:12:08 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744609 chng https://padlet.com/sarahtan_tp/touchpoints/wish/400744621 Brand: MUJI
Products - stationary, lifestyle, furniture, apparel, food, health and living
minimalistic and clean packaging, simple to use, user friendly, innovative, aesthetically pleasing

Service - friendly, efficient, knowledgeable staff

In-store Experience - warm and cosy environment, smells nice~, store layout is spacious, baskets are readily available, organised as it is easy to find products, clear lines on where to queue, your products are carefully wrapped (if its a pen) and packaged, theres a plate where they put your change so you can easily take it and keep it nack

]]> 2019-10-22 09:12:10 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744621 https://padlet.com/sarahtan_tp/touchpoints/wish/400744627 Brand: coffee bean
Products - coffee, coffee machine, coffee capsules,
Service - ordinary routine, payment to cashier, and then the barista calls your name when the coffee is ready
In-store Experience - coffee scent, most tables taken up by people doing work or studying]]> 2019-10-22 09:12:12 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744627 cheryl https://padlet.com/sarahtan_tp/touchpoints/wish/400744630 Brand: Apple
Products: AirPods, iPhone, Macbooks, everything technology

Service: Fast, Organised, Helpful and patient. Conducts classes to teach new apple users how to use the products, engaging with people of different agess. products are sleek and sharp 

In-STore Experience: Welcoming, organised, knowledgable in their product knowledge, chill, willingness to help, spacious ]]> 2019-10-22 09:12:12 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744630 fawa https://padlet.com/sarahtan_tp/touchpoints/wish/400744698 Brand: MUJI bestxd
Products - stationery, apparels, confectioneries, scents; packagings are designed in a minimalistic way, use of typography rather than illustrations, includes japanese styles

Service - staff are approachable and friendly; not pushy and does not rush you, rather they let you roam around and are available and at your service when you need to clarify something

In-store Experience - homey and comfortable; calming background music, colours of interior are shades of brown/beige. details on products are minimal so it doesn't hurt the eyes and aren't overwhelming]]> 2019-10-22 09:12:26 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744698 jx https://padlet.com/sarahtan_tp/touchpoints/wish/400744712 Brand: Apple
Products - laptop, watch, phone, tablets, computer, AirPods, etc (tech)
Service - dk how many years warranty?? staff will keep reminding u about the how the gadgets work while packing it up for u.
In-store Experience - everything is neatly arranged, looks very clean and spacious.]]> 2019-10-22 09:12:29 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744712 j https://padlet.com/sarahtan_tp/touchpoints/wish/400744760 Brand: muji
Products - minimalistic lifestyle shop+clothing, stationery.
Service - usually the staff doesnt bother u.
In-store Experience - japanese music, the humidifier smell. neat.  
simple packaging- everything has an earthy vibe (brown, maroon)]]> 2019-10-22 09:12:39 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744760 atikah https://padlet.com/sarahtan_tp/touchpoints/wish/400744795 Brand: Apple
Products 
- iPad, iPhone, Mac, Apple Watch,etc.
- packaging - Minimalistic white box with product image and sliver workmark/symbol. Products stack on each others in box (compact)
Service - Approachable staff.
In-store Experience - Open space with products display.]]> 2019-10-22 09:12:46 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744795 xy https://padlet.com/sarahtan_tp/touchpoints/wish/400744798 Brand: Coffee Bean
Products - coffee, Tea, Cake, CBTL
Service - Party Pack, membership card. Staff are approachable and friendly.
In-store Experience - fast, comfortable, calming ]]> 2019-10-22 09:12:46 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744798 Shu https://padlet.com/sarahtan_tp/touchpoints/wish/400744816 Brand: MUJI
Products - air diffuser, clothes, stationery, bedsheets, slippers, snacks, face stuff, travel kit

Packaging - minimalistic, has logo and product descriptions in English and Japanese

Service - helpful, fold clothes v well, friendly, patient, workers will not bother u

In-store Experience - fitting rooms, clean and spacious area, wide body length mirrors,  nice smell from air diffuser, soft ambient music]]> 2019-10-22 09:12:50 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744816 juju simjastine2 https://padlet.com/sarahtan_tp/touchpoints/wish/400744822 Brand: coffee bean
Products - coffee/ desserts/ food
Service - friendly & bright staff
In-store Experience - like listening to lofi music (?)/ p chill w no one bothering you ]]> 2019-10-22 09:12:51 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400744822 Brendan https://padlet.com/sarahtan_tp/touchpoints/wish/400745253 Brand: MUJI

Products: lifestyle (clothes, storage, home appliances, food, stationary)
Service: friendly, kind, helpful
In-Store Experience: Welcoming, calm. Staff will not disturb you only when asked for assistance.]]> 2019-10-22 09:14:11 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400745253 MX https://padlet.com/sarahtan_tp/touchpoints/wish/400745416 Brand: MUJI
Products -  Lifestyle, Wellness, Fashion, Makeup, Furniture and stationery products. 
Products are more towards the minimalistic side with mostly earthy and neutral tones. 
Packaging is very sleek and simple. Stationery items like pens are usually packaged inside a brown paper envelope with muji's red logo.

Service - Staff will not bother customers unless customers ask questions.
Overall quick and helpful.

In-store Experience - Every section is categorised neatly, making it very easy to navigate specified items.

Layout of store is very open and  calming with humidifiers spraying mist and soothing music playing in the background.

There are mirrors placed evenly around the store for customers to check themselves out .]]> 2019-10-22 09:14:44 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400745416 ger geraldinetanmeixuan https://padlet.com/sarahtan_tp/touchpoints/wish/400745958 Brand: APPLE
Products:
- Electronics that are super sleek and eye-pleasing to look at. (iPhone, iPad, iPod, Apple Watch, Mac, Apple TV)
- Accessories (Phone case, iPad case, Apple pencil, etc.)
- Packaging is very sleek and very fool-proof. Every tab to pull on has been labelled with an arrow symbol and it is very easy to open the package.

Service:
- Cheerful staff that approaches everyone asking if they need help
- Exchange and repairs are provided by the staff
- After confirming that you're buying a product, the staff will continue promoting other products

In-store Experience:
Very bright space and super clean.
The tables and decor in the store is very minimalistic with white and light woody/brown touches as their colour palette.
Very open space with all the products on display. 
No stealing sensor device thing so not to make the customers feel intimidated.
Purchases are made super quick as payment can be made anywhere and anytime. (I was super surprised by how quick I could purchase my stuff and go)
They put the products in a bag that is like the pull pull thing so it closes and ur things dont fall out.

]]> 2019-10-22 09:16:45 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400745958 https://padlet.com/sarahtan_tp/touchpoints/wish/400747159 Bryson
Brand: Apple
Products - Technology devices - clean, futuristic and simple packaging typically white and Clear plastic that set the standard of “apple product unboxing experience” with exclusive and special feel to the unboxing of the products
digital services - cohesive and intuitive with a single design sense that ties the entire brand together as one cohesive ecosystem of products that belong to the brand

Service - repairs and online services for their proprietary products as well as 
After-sale customer service with updates of the software and repairs of damaged products

In-store Experience - Clean, minimal, bright, friendly staff, knowledgeable, comprehensive and systemic, modern music playing to set the tone of its modern and clean architecture, with a lot of glass and high ceilings and symmetry used in the interior design of the store.
]]> 2019-10-22 09:21:12 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400747159 joelle https://padlet.com/sarahtan_tp/touchpoints/wish/400747209 Brand: MUJI
Products - Products and packagings are minimalistic, mostly without any decorations. Discounted or out of season mostly away from the front. Products have a huge range like bedding, diffuser, etc.

Service -After trying out clothing, there will be workers folding the clothes and putting it back on racks for you. Workers will refold and stack clothes back in neater arrangement.
 
In-store Experience - Plays calming instrumental music, have workers to greet you when enter, sometimes will need to receive their flyers.]]> 2019-10-22 09:21:21 UTC https://padlet.com/sarahtan_tp/touchpoints/wish/400747209