Before you go, read through the description so you can collect pictures/images of yourself, the space, your community, your routine etc. 

If you’re not taking part in your activity between now and Weds/Feb 05 you can find images online to support your response.

How did you feel, and what did you do before your session? 

• Do you have any routines or rituals to prepare yourself for your activity? Do you do these often? Why?

How did you feel, and what did you do during your session? 

• How much did you like/dislike the session? Why is that?

How did you feel, and what did you do after your session?

Did you interact with anyone before/during/after your session? (e.g. other participants, instructors, etc.) 

• Describe what that was like, and how that made you feel?

What brands are authentically portraying and/or have a positive impact in your activity, and why do you say that?

What brands are inauthentically portraying and/or have a negative impact in your activity, and why do you say that?

If a new brand were aiming to create apparel for your activity, and resonate with people who participate in your activity, what do you think would be important for that brand to do?

What activity you’ll be speaking about this week?

Are there specific types of this activity that you do (e.g., a type of yoga, a type of pilates, a type of dance, etc.)?

How often do you participate in this activity?

Where do you participate in this activity, and why?

What is your preferred day(s) of the week, and time of day to do this activity, and why?

Are there any reasons that prevent you from participating/practicing currently, or could make you pause/stop participating? Why is that?

Is there anything in, or related to your activity that you want to try but haven’t? Why is that?

What brands are part of this outfit?

Describe how this outfit makes you feel physically (fit, feel, function, fabrics) and emotionally.

What do you dislike about this outfit? What doesn’t work? (Be as specific as possible!)

How could these items be improved?

For what other occasions/activities would you wear this outfit, and why?

What do you prefer to wear for your activity? (i.e., leggings/pants/shorts? Long sleeve/ short sleeve/tank tops/ sports bras?)

What does apparel need to do / deliver on to be suitable for your participation in this activity?

Describe what prompts you to purchase new apparel for your activity? When / why / what reasons make you go shopping?

What brands are your favorite to wear for this activity, and why?

How / where do you learn about new brands that offer products/apparel for this activity?

Do you feel like those myths/stereotypes are true or false? Why do you say that?

Do you identify with your activity? Why/why not? 

• Do you identify with those myths/ stereotypes? Why/why not?

How popular is your activity where you live? And among your friends? How has that changed, or is it changing?

What trends in, or related to, your activity are interesting/exciting to you, and why? 

• Are there any trends you dislike, or avoid? Why?

Are there any events / celebrations / moments / days / dates that are important to your activity? What are they, and what are they important? 

Who is inspiring, or where do you turn for inspiration related to your activity? Why?

What other fitness activity/activities are most similar to the activity we’ve been speaking about, and why?