1.Clear thesis statement and stances : In my essay, I need to ensure that my thesis statement is clearly stated and directly addresses the limitation.2.Evaluation of definitions and limitations: When discussing definitions and limitations, I should provide my own evaluation and analysis. Show my critical thinking.I will implement the following action points:

Practice writing clear and concise thesis statements for my essays to ensure a strong and focused argument.Read academic articles and books to gather a broader range of perspectives and ideas, and practice synthesizing this information in my writing.Develop my critical thinking skills by evaluating and analyzing definitions and limitations, providing my own insights and perspectives.

From the consumption habits,young people are willing to embrace innovation and represent the future. so they will always switch brands.On the one hand, there are a large number of elderly people, and at the same time, they demonstrate more brand loyalty, making them an attractive prospective.

From the consumption power aspect,young people have less money to expend.But older people have more disposable income.

Before deciding on the target audience, companies should carefully consider their products and future strategies. If they value innovation, targeting the younger generation may be more beneficial. Ultimately, when making a decision on which consumer group to target, the company must consider both short-term and long-term impacts as well as its own product positions

In general, you only partially answered the essay question. Your thesis was quite clear and gave your stance on the limitations of each field. You gave an outline for your essay, but it didn't always correspond to the topic of your body paragraphs. You gave clear topic sentences that explained the main idea of each paragraph, but your concluding sentences didn't always summarised the main points well. There were some good descriptions of the differences, but there was little evaluation of the limitations. You should have discussed the effects of the limitations in more detail. You presented some relevant ideas within your essay that were supported by evidence, but the conclusions you reached weren't explained well in order to justify your stance. You need to work on writing reference lists. Check what information should be included and how to include it carefully, which varies depending on the type of source. Always check that all sources in the reference list match all the in-text citations in your essay.

I really enjoyed teaching you this year, and I wish you the best of luck with your future study at Ulster.

Rik