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      <title>DA Seminar Week 9 by Marina Davidson</title>
      <link>https://padlet.com/mdmkuk/u86auz6vtsn4</link>
      <description>Please post your comments, suggestions here.</description>
      <language>en-us</language>
      <pubDate>2020-03-16 12:09:00 UTC</pubDate>
      <lastBuildDate>2023-05-22 20:36:32 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url></url>
      </image>
      <item>
         <title>Tutor&#39;s comments</title>
         <author>mdmkuk</author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461769571</link>
         <description><![CDATA[<div>Please assess onsite searches and write your comments and suggestions  on how to improve onsite search for these websites. Are you happy with the design/functionality of the onsite searches for these websites? </div>]]></description>
         <enclosure url="https://econsultancy.com/blog/66658-24-best-practice-tips-for-ecommerce-site-search" />
         <pubDate>2020-03-16 12:19:38 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461769571</guid>
      </item>
      <item>
         <title>Onsite Analysis</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461827851</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:24:27 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461827851</guid>
      </item>
      <item>
         <title>Even though Tesco.com is not the best looking website, it is very clear and easy to navigate which is essential when shopping </title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461829311</link>
         <description><![CDATA[<div>Sainsburys is more difficult, their categories don't make sense. For instance, flower and plants are under fruit and veg category </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:25:47 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461829311</guid>
      </item>
      <item>
         <title>Onsite Analysis</title>
         <author>jparent1234</author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461829481</link>
         <description><![CDATA[<div>All three websites are (obviously) professionally made. Tesco is probably the best out of the group. Waitrose is currently down right now and Sainbury's is a bit more unnecessarily complicated.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:25:58 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461829481</guid>
      </item>
      <item>
         <title>Improvement</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461834422</link>
         <description><![CDATA[<div>Sainsburys website could be simpler. The same information/prdoucts are<br> found in several places </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:31:04 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461834422</guid>
      </item>
      <item>
         <title>Usability</title>
         <author>jparent1234</author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461835620</link>
         <description><![CDATA[<div>Tesco is about average in navigation and layout. Waitrose came back online and is very visually appealing. Sainbury's has the busiest layout and feels overwhelming. All three sites have the same downloading speeds and everything loads instantly. </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:32:31 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461835620</guid>
      </item>
      <item>
         <title>Comparison</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461837332</link>
         <description><![CDATA[<div>Visitors: Tesco 25m<br>Sainsburys 14m<br>Bounce rates are similar at 39% vs 41% <br>More page visits at Sainsburys which might indicate that it is more difficult to find products compared to Tesco <br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:34:40 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461837332</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461841269</link>
         <description><![CDATA[<div>Well done for adding some comments and suggestions!<br>Please also have look at the article "24 best practice tips for e-commerce site search" (URL is in the doc file with the seminar tasks, plus also included above)<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:38:35 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461841269</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461845809</link>
         <description><![CDATA[<div>What about the onsite search bar? Are you happy with the design/functionality of the search bar for these websites?  </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:42:44 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461845809</guid>
      </item>
      <item>
         <title>Traffic sources</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461847282</link>
         <description><![CDATA[<div>The most common sources are search and direct for Tesco and Sainsburys. Customers do not shop spontaneously at these companies<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:44:14 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461847282</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461850265</link>
         <description><![CDATA[<div>Thank you for adding the comments. What about responsiveness? Can you check websites on different devices - on your mobiles and perhaps laptops? Is the site well-adaptable to the different screen sizes?</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:46:58 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461850265</guid>
      </item>
      <item>
         <title>Search bars</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461852540</link>
         <description><![CDATA[<div>The search bars are similar on Tesco and Sainsburys websites. When searching a dropdown list of suggestions appear which is very useful <br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:48:55 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461852540</guid>
      </item>
      <item>
         <title>Laptop and Mobile</title>
         <author>jparent1234</author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461854906</link>
         <description><![CDATA[<div>The layout is very adaptable for all sites. Tesco is noticeably slower than the others. Waitrose is average and Sainbury's is pretty good.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:50:57 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461854906</guid>
      </item>
      <item>
         <title>Mobile </title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461855584</link>
         <description><![CDATA[<div>Sainsburys is easier to use on the mobile, it appears less messy. Both are adaptable for mobile use <br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:51:36 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461855584</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461856164</link>
         <description><![CDATA[<div>Thanks for your comments. Please use SimilarWeb and assess the most common keywords that drive the traffic to the website via search.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:52:10 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461856164</guid>
      </item>
      <item>
         <title>Keywords</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461857728</link>
         <description><![CDATA[<div>I can't find any info about keywords on SimilarWeb. Is it on the overview page?<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:53:24 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461857728</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461859561</link>
         <description><![CDATA[<div>What about Zara.com search bar? Can you assess its design and functionality? </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:54:59 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461859561</guid>
      </item>
      <item>
         <title>Sainbury&#39;s</title>
         <author>jparent1234</author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461862043</link>
         <description><![CDATA[<div>Totally agree that it's less messy on a mobile site. It seems to work better than a computer, which could be a marketing strategy.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:57:09 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461862043</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461863632</link>
         <description><![CDATA[<div>Please go to the Search sectionll down, after Overview section</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:58:33 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461863632</guid>
      </item>
      <item>
         <title>Zara</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461864273</link>
         <description><![CDATA[<div>Overall Zara's website is a bit tricky to navigate (at least before you get used to it). Maybe they focus more on design than perfect functionality? <br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 13:59:01 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461864273</guid>
      </item>
      <item>
         <title>Keywords</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461865779</link>
         <description><![CDATA[<div>I can't access that section. Do I have to register? </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:00:25 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461865779</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461866636</link>
         <description><![CDATA[<div>No, you just need to use one website at a time. It is after Overview and Referrals. The section "Search" will show 5 top most popular keywords.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:01:14 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461866636</guid>
      </item>
      <item>
         <title>Keywords</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461869048</link>
         <description><![CDATA[<div>Thank you! All keywords include Tesco so people intentionally search for them. Same for Sainsburys</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:03:24 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461869048</guid>
      </item>
      <item>
         <title>What about waitrose.com? Can you please assess its bounce rate with SimilarWeb.</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461872618</link>
         <description><![CDATA[<div>Is it higher than bounce rate of other websites?</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:06:29 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461872618</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461875684</link>
         <description><![CDATA[<div>Good points! Actually Zara search bar is hardly visible - perhaps they can make it more prominent.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:09:26 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461875684</guid>
      </item>
      <item>
         <title>Waitrose </title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461876037</link>
         <description><![CDATA[<div>The bounce rate is higher at 53%<br>And their total number of visitor is significantly lower at 4.43m</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:09:47 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461876037</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461885504</link>
         <description><![CDATA[<div>Thank you for your contribution to today's discussion.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 14:18:10 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/461885504</guid>
      </item>
      <item>
         <title>The bounce rate for Tesco is 39.60% whereas the bounce rate for Sainsbury&#39;s is 41.68% using Similar web </title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/462109319</link>
         <description><![CDATA[<div>This is evident in the screenshot below</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/356143924/b8e342d56448b9b39e20254e7d3f976d/Screenshot_2020_03_16_at_17_18_07.png" />
         <pubDate>2020-03-16 17:17:44 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/462109319</guid>
      </item>
      <item>
         <title>Marina&#39;s comments</title>
         <author></author>
         <link>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/462118479</link>
         <description><![CDATA[<div>Good points! Please assess the bounce rates of asda.com and waitrose.com by using SimilarWeb.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-03-16 17:24:20 UTC</pubDate>
         <guid>https://padlet.com/mdmkuk/u86auz6vtsn4/wish/462118479</guid>
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