Identity Package and Brand Identity Brainstorm by Oliver Simpson https://padlet.com/oliversimpson1/u71e2oa447o82yac Made with ♥ en-us 2021-10-31 03:55:59 UTC 2026-02-12 06:26:51 UTC hello@padlet.com https://padlet.net/icons/png/2728.png Sanrio's Brand Identity oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856175371 It took me a while to pick a brand to discuss, but settled on the popular Japanese brand/company Sanrio!
Sanrio is best known for creating products and characters focusing on the kawaii ("cute") segment of Japanese popular culture.]]> 2021-10-31 04:20:20 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856175371 How do you define brand identity? oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856178037 In my eyes, a brand's "identity" is how they visually present themselves to the public and how they're perceived. Elements of a brand identity can include colors, logos, designs, etc. that distinguish said brand from others.]]> 2021-10-31 04:24:21 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856178037 oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856185159 Sanrio's brand identity focuses heavily on cute characters, pastel colors, joyful illustrations, etc.! This can be immediately identified upon visiting their website (as pictured above).]]> 2021-10-31 04:35:42 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856185159 Why is brand identity important? oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856189528 Brand identity is undoubtedly very important. A strong, unique identity allows a brand to be set apart from competitors and cultivate customers who're fond of said identity.]]> 2021-10-31 04:42:56 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856189528 What makes a strong brand identity? oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856193192 • Logic
• Look & Feel
• Memorability
• Cohesion/Consistency
• Values]]> 2021-10-31 04:48:53 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856193192 oliversimpson1 https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856194317 2021-10-31 04:50:41 UTC https://padlet.com/oliversimpson1/u71e2oa447o82yac/wish/1856194317