Starbucks add divisions to their company like:

- U.S. Store Development

- U.S. Licensed Stores

- U.S. Finance

- Partner Resources

- Marketing

- In-Store Experience

- Global Supply Chain

- Global Communications

- Partner & Asset Protection

 

This action is aim to make all major teams that involves big part on the company to be divided into divisions to support the company in terms of reaching their goals and also to support, and especially to attach with their goals which is “TO ENHANCE CUSTOMER EXPERIENCE”. 

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-          “Creating A Culture of Belonging, Inclusion and Diversity” is an idea to give the ability to enhance each personality of the employees, to be open-minded and to be able to accept one and another. 

 

"Together, we are on a journey. Not only as a company, but as partners who share a Mission and purpose. Acting with courage, challenging the status quo and connecting with our customers and each other, with dignity and respect have long served as Starbucks core values."
 Howard Schultz, in a message to Starbucks partners on March 18, 2015.

 

-          The store designs  were aim to reflect the surrounding  environments to be able to blend in to the culture itself.. Easch of their store would based on one of their concepts which are heritage, artisian, regional modern, and concept. 

http://www.starbucks.co.id/coffeehouse/store-design 

Business Ethics and Compliance” which allows for Starbucks employees to make ethical decisions at work in order to protect their culture and reputation.  

Which in this case Starbucks has been nominated for “2016 World’s Most Ethical Company”

 

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-          In order to build their empire worldwide, Starbucks has been helped by many global partnerships, which they are commit to bring Starbucks coffee around the world. http://www.starbucks.com/business/international-stores

-          April 21, 2016, Starbucks has expand their market to South Africa for the first time, they open a store there.

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-          Starbucks have been preserving the art of coffee by making new beverages for their customers. 

 

-          In terms of store designs, Starbucks have been listening through customer’s advices to open first hand coffee design, which they were able to receive their order so quickly. 

 

 

-          Starbucks has also add to their mobile order payment which gives the opportunity for their customers to order their drinks and pay them, which then Starbucks would deliver them to the customers. 

 

 

-          In 2016 Starbucks also launch a program called “Starbucks Rewards Prepaid Card” which allows Starbucks members to get a point in every purchases which would give benefit to the customers for programs that Starbucks offers to the customers. 

 

 

-          Starbucks in terms of their humanity action has been focusing to fight hunger through a program called “Starbucks FoodShare – Hunger Relief in Action”, which they work with more than 7000 stores across US involving this action. 

 

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