E-Commerce & E-Marketing by SeanZhang https://padlet.com/shawnchang728/u6ae5govyr5f Sean, Kagan, Choi en-us 2018-05-03 09:55:31 UTC 2018-05-03 10:45:42 UTC hello@padlet.com E-commerce shawnchang728 https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257575955 Jesper Brodin said that Ikea is currently reviewing its warehouse store opening strategy, and that some planned openings may be cancelled, while some may be converted to city-center formats.

The retailer also aims to strengthen its online delivery muscle through a new IT platform that has been piloted in Britain, Brodin said.

For example, if its too close to city centre or right in the city centre, it will be reduced people searching their products online.

On the other hand, if less people cannot access to the internet, they will not be able to shopping online, thus they will reduce the customers]]> 2018-05-03 10:03:49 UTC https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257575955 2. What advantages and disadvantages could online shopping have for IKEA India? cgsdhn https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257576691

]]> 2018-05-03 10:07:33 UTC https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257576691 E- marketing oguzkrdg17 https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257578140 IKEA, the world’s largest home furnishing retailer, is one of the early adopters of the digital mode of marketing and has made maximum use of the social media clubbed with massive emphasis on its digital catalogue which forms the core of the retailer’s marketing strategy.

With 345 operational stores across the world (as of year 2013), IKEA’s digital marketing strategy remains almost uniform – extensive use of social media with separate country pages for respective markets and an ever increasing stress on digital catalogue applications which can be downloaded on app stores such as Google Play and the Apple store.

“The 2013 edition of the IKEA catalogue application was downloaded almost 10 million times!” IKEA informs. ]]> 2018-05-03 10:14:30 UTC https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257578140 ADVANTAGES OF ONLINE SHOPPING oguzkrdg17 https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257580388 Easy access to market - in many ways the access to market for entrepreneurs has never been easier. Online marketplaces such as eBay and Amazon allow anyone to set up a simple online shop and sell products within minutes. See selling through online marketplaces.
Reduced overheads - selling online can remove the need for expensive retail premises and customer-facing staff, allowing you to invest in better marketing and customer experience on your e-commerce site.
Potential for rapid growth - selling on the internet means traditional constraints to retail growth - eg finding and paying for larger - are not major factors. With a good digital marketing strategy and a plan a scale up order fulfilment systems, you can respond and boost growing sales. See planning for e-commerce.
Widen your market / export - one major advantage over premises-based retailers is the ability expand your market beyond local customers very quickly. You may discover a strong demand for your products in other countries which you can respond to by targeted marketing, offering your website in a different language, or perhaps partnering with an overseas company. See exporting - an overview.

]]> 2018-05-03 10:24:43 UTC https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257580388 DISADVANTAGES OF ONLINE SHOPPING oguzkrdg17 https://padlet.com/shawnchang728/u6ae5govyr5f/wish/257580501
  • Website costs - planning, designing, creating, hosting, securing and maintaining a professional e-commerce website isn’t cheap, especially if you expect large and growing sales volumes. See common e-commerce pitfalls.
  • Infrastructure costs - even if you aren’t paying the cost of customer-facing premises, you’ll need to think about the costs of physical space for order fulfilment, warehousing goods, dealing with returns and staffing for these tasks. See fulfilling online orders.
  • Security and fraud - the growth of online retail market has attracted the attention of sophisticated criminal elements. The reputation of your business could be fatally damaged if you don’t invest in the latest security systems to protect your website and transaction processes. See security weaknesses.
  • Legal issues - getting to grips with e-commerce and the law can be a challenge and you’ll need to be aware of, and plan to cope with, the additional customer rights which are attached to online sales. See the law and selling online.
  • Advertising costs - while online marketing can be a very efficient way of getting the right customers to your products, it demands a generous budget. This is especially true if you are competing in a crowded sector or for popular keywords. See pay-per-click and paid search advertising.  
  • Customer trust - it can be difficult to establish a trusted brand name, especially without a physical business with a track record and face-to-face interaction between customers and sales staff. You need to consider the costs or setting up a good customer service system as part of your online offering. See manage your customer care.

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