https://padlet.com/jiaheng1/u5ox2wk4wkf1edey en-us 2021-09-16 07:50:50 UTC 2025-08-21 17:35:04 UTC hello@padlet.com huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781003476 2021-09-30 11:17:19 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781003476 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781009470 The advertisement features multiculturalism in Australia by involving people with different cultural and linguistic backgrounds as well as Aboriginal and Torres Strait Islanders. This advertisement emphasizes the main purpose of vaccination is for both individuals and wider communities. ]]> 2021-09-30 11:20:33 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781009470 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781012868 This advertisement repeats 'Have you taken your jab? Hurry, go get your jab. Everyone, have you taken your jab? Hurry, go get your jab.'
Strategy 5 can be found in the Singaporean video advertisement with the information of side effects after vaccination to reduce people's concerns about vaccination, by saying 'After taking the jab, you may experience muscle aches and fever. But you will have better immunity.']]> 2021-09-30 11:22:34 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781012868 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781032122 2021-09-30 11:33:36 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781032122 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781061937 This advertisement is conducted by Ad Council and the COVID Collaborative, a non-for-profit advertising organization and a national assembly to tackle the COVID-19 crisis, who collaboratively work with many influencers to deliver the information of Covid-19 Vaccine, including former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama Laura Bush, Hillary Clinton and etc. ]]> 2021-09-30 11:49:47 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1781061937 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1785359004 The texts chosen in this presentation including short videos and posters released by advertising campaigns from Australia, Singapore, United States, China and Saudi Arabia respectively. Through the texts, we have found the differences as well as similarities in persuasive strategies across distinct cultural settings. 
Speaking of the motivation, when sharing different personal experience of persuasion in workplaces in our group discussion, we realized that we had been used multiple persuasive strategies in different scenarios by people with different power, cultural backgrounds and relationships. Even we used different persuasive strategies in social interactions by positioning us in different places. Therefore, we believe it is interesting to explore the topic of persuasive strategy in this poster. Considering it is a broad topic, we chose the texts of COVID advertisements as this theme has been highly relevant to everyone's daily life since last year, so it is easy for audience to understand the theories that we discussed in the poster.
Please have a look the texts displayed on the Padlet, which helps you to think about the two questions in Poll.]]> 2021-10-02 01:49:24 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1785359004 huishen1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1785459873 Offering incentives for the vaccinated is quite common in some parts of China, which is aligned with the Strategy 6.]]> 2021-10-02 03:46:08 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1785459873 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786819493 The advertisements produced by these official and powerful organizations are primarily aimed at appealing people for getting COVID vaccine, especially for persuading those who are hesitant or not willing to get vaccinated. For all governments, convincing their citizens to get vaccinated is a huge challenge. On the one hand, it is a matter of effectively persuading people by non-coercive methods. On the other hand, governments have to continually address the potential public health risks posed by the unvaccinated people. Using advertising as a widely distributed medium, governments have adopted a variety of persuasive strategies to address the issue, which are interesting to look through.
In this poster, the topic of persuasive strategy in cultures is discussed through the illustrations of government advertisements across multiple countries. The theory of power and positioning, moreover, explains the distinct effectiveness of different strategies implemented in the advertisements. Last but not the least, two questions are set up via poll for inviting more discussions. ]]> 2021-10-03 06:44:05 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786819493 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786824628 Convince others with their own practical actions. Dispelling others' doubts with real actions directly can be very powerful. It replaces extra words with facts. Moreover, these actions can be even more convincing when they are initiated by prestigious people or celebrities, who are highly influential.]]> 2021-10-03 06:51:16 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786824628 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786829899 Involving people's voices and individual experiences, i.e., letting someone tell their own stories about getting the vaccine, or the mindset shifting in considering vaccination. Their personal stories can demonstrate faith, hope and honesty to others.]]> 2021-10-03 06:58:08 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786829899 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786830291 Finding out and highlighting what people value the most can make them think differently. Make people understand that vaccination is equivalent to a protective shield that can protect their loved ones, their families, the community they're living. ]]> 2021-10-03 06:58:40 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786830291 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786831132 That means, providing people with credible and reputable information sources to refer. If someone do not trust the government, then presenting them the professional opinions from specific organizations. Such as, quotes from prestigious professors of Public Healthcare, documents of Centers for Disease Control and Prevention (CDC), and the World Health Organization (WHO).]]> 2021-10-03 06:59:48 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786831132 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786833576 Listen and understand people's concerns first, to know the deep reasons for their hesitant or unwillingness. Are they worrying the safety, or the side effects, or the cost of medical test? Then responding to their specific concerns, and show empathy by telling them that most of us share the same concerns.]]> 2021-10-03 07:02:58 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786833576 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786835282 Anything from presents, household items, to financial rewards, can be used to attract people.Sometimes this is a very powerful tool. ]]> 2021-10-03 07:05:11 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786835282 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786870019 2021-10-03 07:48:14 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786870019 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786871024 2021-10-03 07:49:22 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786871024 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786873287 2021-10-03 07:50:19 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786873287 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786879110 2021-10-03 07:51:56 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786879110 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786890532 👉🏻👉🏻👉🏻 You are welcome to leave your comments here! ]]> 2021-10-03 08:04:55 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786890532 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786934014 Imagine you are the team leader. A project that was originally planned for completion next month has to be done by this weekend. You want your team members to work late for the next few days to catch up.
👉🏻👉🏻👉🏻 Write down where you are from and some extra comments at OTHER option in the poll. ]]> 2021-10-03 08:51:43 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1786934014 yuanyuc https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1788251568 1. Role (The government vs. citizens)

2. Power
-coercive power
-legitimate power
-social orders 

3. Positioning
-rights and obligations
-interactional goals
-Moral orders
-Normative expectations


]]> 2021-10-04 01:28:43 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1788251568 yuanyuc https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1788254365 The government and the citizens can be considered as two different (social) roles. There are coercive power, legitimate power, and reward power between the government and the citizens in this case. 
As defined by Spencer-Oatey (2008), power usually occurs between unequal social role relationships. The government is subordinate to the state and exercises its powers in accordance with the law and therefore has the power to govern the citizens. As van Langenhove and Harré (1999) state, powers are derived from specific locations in social orders. Due to the side effects of the vaccine, the citizens are concerned about the injection. 
For the citizens, the government allocated an undesirable task that they want to avoid, so coercive power occurred. In addition, the government's advertisements are designed to increase vaccination rates, and the call for the government to prescribe or expect the advertisements can lead to voluntary vaccination of the citizens, which is legitimate power. 
At the same time, the Chinese government has adopted a reward mechanism for people who have been vaccinated, which is also a reward power.]]> 2021-10-04 01:30:31 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1788254365 yuanyuc https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1789098617 Harré (2012) states that positioning is 'a cluster of short-term disputable rights, obligations, and duties'. Power, social rights and obligations, and interactional goals are all taken into account when one part positions itself in relation to others. As Debray and Spencer-Oatey (2019) illustrate, positioning allows us to see how "power is constructed, claimed and legitimized".
In this context, we can say that citizens have constitutional and legal rights, but also have constitutional and legal obligations that must be fulfilled. The government's obligation is to better manage the country and to take into account the citizens. This is the moral order of one country.
In addition, the Australian government has stipulated that the border will be opened once the injection rate reaches a certain percentage. Opening the borders is a common goal for the citizens. Interactional goals can significantly affect people’s perceptions of rapport (Spencer-Oatey 2008), as any unfulfilled aspirations can cause frustration and irritation. The government expects that the citizens will act on the call, which is a normative expectation. On the basis of these factors, a position is created between the government and the citizens.]]> 2021-10-04 09:59:18 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1789098617 yuanyuc https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1789120223 2021-10-04 10:10:42 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1789120223 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791375738 2021-10-05 01:48:23 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791375738 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791486080 In the workplace, there is also a relationship of power and authority between team members and leaders. How do people deal with tasks that require everyone to face together?

]]> 2021-10-05 02:30:27 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791486080 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791993702 The ad produced by Saudi Ministry of Health appeals citizens for completing all vaccination (two doses). 
Half things --- unfinished stories
Half solutions --- do not solve the problem
Half of the immunity --- unequal confrontation.
Don't live in confusion and take the second dose ]]> 2021-10-05 06:21:24 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791993702 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791996880 2021-10-05 06:22:48 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791996880 jiaheng1 https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791998337 2021-10-05 06:23:21 UTC https://padlet.com/jiaheng1/u5ox2wk4wkf1edey/wish/1791998337