Cultures of Advertising Padlet by

Cultures of Advertising Padlet by https://padlet.com/matthewhabersaat/Bookmarks en-us 2020-08-27 16:10:56 UTC 2025-12-03 15:44:20 UTC hello@padlet.com "Why KFC isn't stickin' with its famous finger lickin' slogan... for now" - 8/29 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/702984633 While I have never seen an ad like this in person, I have noticed a dramatic change in recent KFC ads on TV. I think this image relates to our class discussion on 8/25 regarding how ad campaigns must adapt to the current state of the world (in this case, the COVID-19 pandemic). I found the ad playful (regarding their slogan "finger lickin' good") but at the same time serious with its clear message of preventing the spread of germs. It shows corporate consciousness on the brands part, for understanding that it was not the time to relaese their new ad campaign because of the push to stop the spread of germs.

Source: https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now]]> 2020-08-27 16:23:11 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/702984633 "Big Bertha B21 Driver || Distance Any Way You Swing It" - 9/2 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/706730412 I chose this Callaway Golf Commercial not only because of my interest in golf, but also by the commercial's format. This commercial would fall into the "hard sell" category. It's product oriented and the point is clear (the point being, you should want to buy this club). There are various camera angles of the club as well as statements advertising its physical benefits that can increase your golf game. I found the commercial very similar to the OxiClean commercial we viewed in class on 8/27 in regards to format.

Source: https://www.youtube.com/watch?v=P6uw3-GQTSc]]> 2020-08-29 18:17:26 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/706730412 "Keep Racism Out" - 9/9 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/731519581 This advertisement for the Belgian Professional Soccer League caught my eye because of its unique association of soccer fans returning to stadiums and racism. As an avid soccer fan, I am aware of the amount of racism seen in the game and I think this ad does a nice job capturing that message while also showing an understanding for the burden of not being able to watch a soccer match in person. The music is appropriate for the ad as it correlates well with the dark images of empty soccer grounds. The copy line at the end ("Bring Passion Back, Leave Racism Out") is very well put and left a strong impact on me after watching the ad.
Source: https://www.adsoftheworld.com/media/film/pro_league_keep_racism_out

]]> 2020-09-09 15:15:00 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/731519581 "Travis Scott's McDonalds Meal Advert" - 9/15 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/748825467 A few weeks ago, McDonalds released a new ad campaign centered around Rap Music Star Travis Scott and his signature McDonalds order. The commercial features Scott's voice as he goes over the contents of his order while his music plays in the background. I found this ad significant because it is a strong example of content that we discussed on 9/10 about Brand Exposure. Here we see McDonalds taking advantage of a very popular celebrity to not only make a financial profit, but also to expand the culture of their brand (they even have a new merchandise line with both Scott and McDonald's branding). Scott did not need the sponsorship but understood that the partnership would be beneficial for both parties.
Source: https://www.msn.com/en-gb/foodanddrink/other/travis-scott-s-mcdonald-s-meal-advert/vi-BB193ClS]]> 2020-09-15 17:12:45 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/748825467 "Coke Mystical" - 9/22 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/769029027 This Serbian commercial aired in March of 2020 and features a new line of coke bottles that include some of the most haunted sights in all of Serbia. The commercial consists of young adults consuming he beverage and disapearing only to appear in a supernatural/haunted world with their friends. There are vampire references in the poem as well as never ending fun as the kids in the commercial are seen smiling the entire commercial. After viewing the commercial, I made the connection to package designing as well as the commercial being a consumer oriented approach. I feel that the package design since it is not too different from the original, features imagery of a connotation of lifesyle. I was able to make a similar connection to products that feature sights in the city that I grew up around and I think it makes the product more engaging as well as personal.
Source: https://www.adsoftheworld.com/media/film/cocacola_coke_mystical

]]> 2020-09-22 16:43:35 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/769029027 "DWYANE WADE WANTS TO FIX DIVERSITY ISSUES IN MARKETING" - 9/30 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/792526750 This article I found on "Adweek" discusses how former professional NBA player, Dwayne Wade, is helping marketers connect with a more diverse audience. His organization is called CAA AMP, and has already had success in advising companies such as EA (video gaming) and Wilson Sporting Goods. The article also mentioned topics such as brand behavior and how brands need to focus less on the data points in their research and more time trying "to understand the entirety of their consumers’ lives and what motivates them" (Stanley). Finally, the article discusses how the organization is guiding brands on how they should speak about racial issues, in addition to becoming advocates for people of color. I think this last idea applies to the Nike commercial we watched in class on 9/8 which has a clear appraoch to supporting poeple of color as well as highlightig racial issues.

Source: https://search.proquest.com/docview/2443863402/D9945F0111434970PQ/12?accountid=27680
]]> 2020-09-30 18:19:54 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/792526750 "Don't Make Ads, Make Tik Toks: How Top Brands are Finding Success Making Tik Toks, Not Ads" - 10/5 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/804458861 This article discusses how some brands have begun using the app Tik Tok to expand their brand and enter a new market of consumers. In fact, the author of the article goes as far as to say that some companies should refrain from other forms of physical advertisements and devote more time to Tik Tok content. The article includes examples of brands such as Manchester City (English Soccer Club) and Heinz and discusses how the brands utilize the app. Heinz for example, started a playful "#Squuezesafe challenge" that is very popular among a younger market of consumers. I thought this article related to our class discussion about Brand expansion on 9/10. This article talked about brands expanding their market audience as well as the platforms they use to advertise. In addition to these ideas, many brands sponsor Tik Tok content as well as hire celebrities in their Tik Toks to improve their image which also falls under the same category of Brand expansion.

Source:
https://www.campaignlive.co.uk/article/top-brands-finding-success-making-tiktoks-not-ads/1693743?utm_campaign=CAMnative&utm_medium=Native&utm_source=CAM&mvt=i&mvn=63a6488a62b640a8b0068f40b127f951&mvp=NA-WWWCAMPCOUK-11235995&mvl=Article%20-%20Related

]]> 2020-10-05 19:05:15 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/804458861 "Problem Solved #21: Budweiser on going ‘hyper-local’ to attract younger consumers" - 10/15 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/834143308 This article from TheDrum.com discusses a case study that looks at the situation that Budweiser experienced after they realized that mass market channels were beginning to get quieter. In response, the brand chose new advertising methods to expand their brand to a younger audience. Budweiser did this by teaming up with well-known rapper: Big Sean and creating a limited-edition beer can to celebrate the release of his new album. The can was exclusively released in Michigan due to that being the home of the rapper. They also created Labor Day promotions while also declaring itself “the official beer of shift change” and are even attempting to become the official beer of Utah! I enjoyed this brief case study because it relates to our class discussions on brand image /personality as well as brand exposure which can be seen with the teaming up with a celebrity. Also, it is interesting comparing this case study to the present Coors Light advertisements seen on TV. Both brands are using the tactic of declaring themselves “The official Beer of …” for whatever target market they desire. I think it’s a fascinating tactic

Source: https://www.thedrum.com/news/2020/10/13/problem-solved-21-budweiser-going-hyper-local-attract-younger-consumers]]> 2020-10-15 22:30:20 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/834143308 "Trojan Peas" - 10/20 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/846589253 I thought this commercial by Haagen-Dazs Ice Cream was fantastic. While still producing a product-oriented commercial with traditional elements of food pornography (close up images of the ice cream), Haagen-Dazs played on the idea of hiding ones ice cream in the freezer and are even generating their own packaging...in the form of frozen peas. In the commercial, there are scenes of Haagen-Dazs employees searching for "ugly" packaging colors and there is even a scene where the package is analyzed emphasizing its unattractiveness. I thought this ad related to our classes on packaging design but from a different perspective where the consumer is supposed to make fun of the PDP rather than admire it. In the end, I'm not sure how effective the packaging was from a selling standpoint, but the company’s effort is incredibly unique and really caught my attention.

Source: https://www.adsoftheworld.com/media/integrated/haagendazs_trojan_peas ]]> 2020-10-20 20:23:35 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/846589253 "How Heineken’s using the biggest ever non-alcoholic beer sponsorship to grow the category" - 10/27 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/866310273 This article discusses the recent increase in advertising efforts by Heineken to promote their non-alcoholic beer to the mass soccer fan audience. It talks about the fact that "traditional" Heineken beer was the sponsor for the UEFA Champions League (a major European Sporting Event) and promoted the idea that their beer and spectating a soccer match are an ideal match. With the introduction of the non-alcoholic beer advertising, Heineken are maintaining that message but are adjusting it to the current state of the world. With so much soccer on TV these days (during the week especially), it would make no sense to be drinking that much alcohol (for health reasons). As a result, Heineken are promoting the non-alcoholic beer as a way to enjoy the taste of beer without suffering the consequences of potentially drinking too much. I found this article extremely relevant to our class because we have talked about many other brands adjusting their messages and promotions to fit the current state of the world that we are in today.

Source: https://www.thedrum.com/news/2020/08/11/how-heineken-s-using-the-biggest-ever-non-alcoholic-beer-sponsorship-grow-the ]]> 2020-10-27 15:55:19 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/866310273 "Burger King reveals a more tender side asking people to support McDonald’s" - 11/3 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/887141146 This article discusses the recent advertising campaign released by Burger King on November 2nd where they are endorsing McDonalds as well as other fast food chains. While this may seem weird to the consumer's eye upon first glance, Burger King is addressing the issue of unemployment due to the COVID-19 pandemic and are explaining to their consumers that the whole fast food industry is in need of their support. The copy in the advertisement is playful when they state "We never thought we'd be asking you to do this..." and it is almost as if they are making fun of themselves (a topic discussed in class on 10/13). Overall, I enjoyed the message in this advertisement and I think it is applicable to brands changing with unforeseen circumstances that arise in the world.

Source:

https://www.thedrum.com/news/2020/11/02/burger-king-reveals-more-tender-side-asking-people-support-mcdonald-s
]]> 2020-11-03 17:44:02 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/887141146 "Ryan Reynolds and Hugh Jackman reignite their longstanding feud in the name of charity" 11/10 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/911265860 This commercial / competition is between actors Ryan Reynolds and Hugh Jackman. Both actors own their own companies (Reynolds owning a Gin company and Jackman owning a coffee company) and are holding an informal competition via social media though Walmart owned Samsclub where the money of every purchase of their product till December 20th will be donated to their respective charities. The charity with the greatest amount of money will be declared the winner. I think this campaign relates to many different sections of class material we have covered so far. It covers the use of celebrities as sponsors for an advertisement as well as advertisements raising money for non-profit charities. Finally, it is also a representation of social media and interactive advertising. I am interested to see how this informal competition goes as well as how successful it is. After reading the Einstein article, it will be interesting to keep track of how much the competition becomes about the two celebrities as well as the significance behind each of their charities and why they may have chosen them.

Source: https://www.thedrum.com/news/2020/11/10/ryan-reynolds-and-hugh-jackman-reignite-their-longstanding-feud-the-name-charity

]]> 2020-11-11 02:24:58 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/911265860 "The Man Behind the Michigan" - 11/16 matthewhabersaat https://padlet.com/matthewhabersaat/Bookmarks/wish/929625989

I chose this advertisement from EA Sports (NHL 21) mainly because the video game is a personal interest of mine and also because I hadn't seen it before. The advertisement features Mike Legge, the creator of a famous hockey goal called "The Michigan" and it depicts an interview with Mike about the origin of that goal. At the end of the advertisement, the EA Sports crew tell Mike that his world-renowned goal is to be featured in the video game while simultaneously showing footage of that goal in the EA Sports graphics. Additionally, Mike is featured as a player in the video game and players from all over the world can play as his character. This may be the only ad on my Padlet that I do not think directly hits on a topic that we discussed in class. I think that the ad is definitely consumer oriented and personifies the product and maybe expands the image of the brand. Overall, I just thought the ad was interesting and told a fascinating story that most advertisements choose not to focus on. Maybe I will try to reproduce that story while I play the video game!

Source: https://www.adsoftheworld.com/media/film/ea_sports_the_man_behind_the_michigan

]]> 2020-11-16 23:19:49 UTC https://padlet.com/matthewhabersaat/Bookmarks/wish/929625989