Leading Buyer through Journey with Promotions by Pamela Culver - Western TC https://padlet.com/culverpwestern/u3ujbv2t7pev When creating your promotional budget, think about how each tool works with the AIDA model to move the buyer to the next stage of the buying journey. en-us 2018-11-29 18:32:35 UTC 2018-11-29 18:50:46 UTC hello@padlet.com Attention culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309473143 What tools will grab the buyer's attention and how]]> 2018-11-29 18:34:24 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309473143 Interest culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309474374 What is going to get them to read/engage? It might be the same tools or some additional.]]> 2018-11-29 18:36:06 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309474374 Desire culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309475297 What tools/information is going to move them to the "I Need" stage?]]> 2018-11-29 18:37:20 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309475297 Action/Buy culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309475901 What tool/content is going to get them to click the Buy or Subscribe button?]]> 2018-11-29 18:38:13 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309475901 B to C Attention culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309478242 What tools will you use to grab the consumer's attention?
Example:
Google Paid Ads
Social Media Ads
SEO]]> 2018-11-29 18:41:21 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309478242 B to C Interest culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309479141 What  is going to get them to SEEK More Information?
Example:
Ad Text and/or image
Meta Description
SERP]]> 2018-11-29 18:42:37 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309479141 B to C Desire culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309480899 What is going to move them to saying "I need more information on this, it is really cool!"?
Example:
Website: Content, Images, Testimonials]]> 2018-11-29 18:45:20 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309480899 B to C Action/Buy culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309482477 What is going to get them to COMMIT?
Example:
Website: CTA]]> 2018-11-29 18:47:51 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309482477 Business to Consumer culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309483649 2018-11-29 18:49:39 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309483649 Business to Business culverpwestern https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309484273 2018-11-29 18:50:34 UTC https://padlet.com/culverpwestern/u3ujbv2t7pev/wish/309484273