Applied Research + Analytics Q&A Den by Dr. Jennifer Robinette

SurveyMonkey

jrcommdoc — 2017-11-15 16:31:52 UTC

Analyzing your Surveys...
Trend Analysis
Group Comparisons

Presenting Survey Data

jrcommdoc — 2017-11-15 16:32:21 UTC

Presenting your Survey Results...

Presenting Results

jrcommdoc — 2017-11-15 16:35:59 UTC

Survey Press Release

jrcommdoc — 2017-11-15 16:45:12 UTC

Writing your Press Release...

Survey Infographic

jrcommdoc — 2017-11-15 16:45:46 UTC

Creating your Infographic...

Focus Group Food

soccertrumpet — 2017-11-16 20:58:04 UTC

Q: What are the best kinds of foods to make those participating in a focus group more relaxed?

A: Snack foods that are easier to munch on while talking and not messy to eat with your fingers.

Infographic

nallysep — 2017-11-26 01:36:32 UTC

Q: Can we quickly review what needs to be done for this assignment again on Tues?

A: Think of your infographic as the photo accompanying your press release. The photo/infographic should illustrate the most important points in your press release.

jrcommdoc — 2017-12-14 00:11:03 UTC

Think of your press release and infographic as aimed at communicating your research results to popular/mass audiences.

jrcommdoc — 2017-12-14 00:13:46 UTC

Q: Could you explain the key statistics that we should feature?

A: Descriptive statistics are the percentages and the mean scores for your results.

Inferential statistics are the tests for significance like chi-square and t-Tests. These determine if differences between the mean scores for different questions are significant.

Inferential statistics also include correlations which look for relationships between mean scores for different questions.

Focus Groups Textbook

jrcommdoc — 2024-01-19 14:15:27 UTC

Stewart, D., & Shamdasani, P. (2015). Focus groups: Theory and practice (3rd ed.). Los Angeles: SAGE Publications, Inc.

eText

ISBN-13: 9781483312682

Print

ISBN-13: 9781452270982

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Additional readings may be assigned by your professor.

2:00 pm Tues/Fri

jrcommdoc — 2024-01-19 14:18:18 UTC

2:00 pm Tues/Fri

jrcommdoc — 2024-01-19 14:18:32 UTC

See the Class Teams & Zoom Info.

Submit your Shared VISUAL Link (shared so anyone can view it) before you come to class to deliver a presentation.

9:30 am Tues/Fri

jrcommdoc — 2024-02-05 17:05:50 UTC

9:30 am Tues/Fri

jrcommdoc — 2024-02-05 17:05:59 UTC

See the Class Teams & Zoom Info.

Submit your Shared VISUAL Link (shared so anyone can view it) before you come to class to deliver a presentation.

Required Textbook

jrcommdoc — 2024-02-05 17:14:11 UTC

Jugenheimer, D., Kelley, L., Hudson, J., & Bradley, S. (2014). Advertising and public relations research (2nd ed.). New York: Routledge.

eText

ISBN-10: 1317507371

ISBN-13: 9781317507376

Print

ISBN-10: 113886028X

ISBN-13: 9781138860285

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Additional readings may be assigned by your professor.