•

•Females aged between 25 and 30 buy the herbal supplements (blue)

•

•Females aged between 25 and 40 buy Vitamins (green)

Females aged between 25 and 30 buy the herbal supplements - DONE BELOW

2) Females aged between 30 and 40 buy Vitamins - THIS ONE

Loyalty

Belief

Gender

City

Opinions

Platforms used

Times of the day a device is used

Religion

Income

•Geographic

•Demographic

•Psychographic

•Behavioural

Include the channels they may go through such as Google Search, Website, Print Advertising

How is it triggered?

•Understand the influences on the customer decision-making process

•Understand the differences between B2C and B2B buyer behaviour

•Understand the customer journey, including offline and digital touchpoints, and how to engage customers at different stages of their journey

•How to create customer personas

How to segment audiences for targeting

Influences: What people, things or places may influence how the user acts?

Feelings: How is the user feeling about the experience? What really matters to them?

Pain Points: What pain points might the user be experiencing?

Overall Goal: What is the user’s ultimate goal? What are they trying to achieve?

It is triggered through either ex-smokers who want to move to a safer alternative, or as it is a FMCG, it is very often once the product has ran out, they will buy another.

It is triggered by making want the members want available and easy to search/access

Our service helps fulfil that by advertising certain job vacancies, on the right platforms and reaching the right people (age, location)

Triggered by the need to see how well they are reaching people and brand awareness (I think this is what you meant)

Battery Capacity

Range of Flavours

Digital UI

USPs- such as dual coil, turbo mode etc.

Delivery time

- client needs to build awareness for their brand in order to receive a greater ROAS or ROI

Information Search

• client will look for companies that can offer what they need in order to achieve this by looking through social media or partner companies or google search

Evaluation of alternatives

• client will compare us and other companies against a checklist to see which company would be better suited for them, who is cheaper to hire but can bring in more quality work

Purchase

• client will see that my company is better suited for their long-term goals and decides to hire us

Post purchase eval

• client will see how well we have been doing for their brand in the first 4 weeks and will decide if they want to continue with us or not. Did they have a massive increase in reach or impressions in those first 4 weeks? did we use budget wisely?

• Platforms used

• Times of day a device is used

Demographic

• Age

• Gender

• Religion

• Income

Psychographic

• Belief

Behavioural

• Loyalty

• Opinions

• city

Demo

• age

• gender

• religion

• income

psychographic

• opinions

• loyalty

• beliefs

Behavioural

• times of the day a device is used

• platforms used

• City

Demographic

• Age

• Gender

• Income

• Religion

Psychographic

• Belief

• Opinions

Behavioural

• Loyalty

• Platforms used

• Times of the day a device is used

Loyalty- Physcographic

Belief- Demographic

Gender- Demographic

City- Geographic

Opinions- Physcographic

Platforms used- Behavioural

Time of day- Behavioural

Religion- Demographic

Income- Demographic

• Search engine

• Social platforms

• Content marketing

• Website

• loyalty programs and rewards

Offline:

• Events

• Word of mouth

• sponsorships/partnerships

• SERPs

• SEO

• Organic Social Media

• Blogs

• Website

• Email Marketing

  
  

  Offline Touchpoints

• Leaflets

• POS Assets

• Trade Shows

• WoM

• Paid search so PPC

• display advertising

• social media platforms such as facebook and tiktok

• digital loyalty discounts

Offline

• sponsorships and partnerships

Offline

• Events

• Word of Mouth

AIDA Funnel:

• Awareness:
  Targeted LinkedIn or Instagram ads highlighting Amazon’s exciting engineering roles, company culture, and innovation (e.g., “Build the future at Amazon – Engineers wanted”).

• Interest:
  User clicks through to a dedicated campaign landing page created by Tomorrow, featuring compelling video content, real employee testimonials, and key benefits of working in Amazon tech teams.

• Desire:
  The landing page includes a clear call-to-action (e.g., “Register Your Interest” or “Explore Open Roles”), with a form where candidates can submit their details and view tailored job matches.

• Action:
  Candidates who engage are prompted to complete a formal applicatio), or receive automated follow-ups via email with next steps, job alerts, or interview tips.

• Email

• Click on Link

• Read all the event info

• Book your tickets

Potential drop off points:

• Not everyone checks their emails

• Description on email 'interesting or engaging enough

• Link takes ages to load or wrong link attached by accident

• 'i'll look later' and forgets.

Tactics to improve:

• Send email at a better time e.g. during lunch hours or after work

• Attach images with email

• Better engagement information