https://padlet.com/bn20kjat/u2188tcp7258yrsa B&B Padlet en-us 2021-02-15 10:50:51 UTC 2021-02-16 15:26:11 UTC hello@padlet.com bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203875988  Your target market is singles and couples that are looking for an authentic London experience, rather than a standardised offering. Your customers are well-off and don’t mind spending a little extra for high quality

active social media users, particularly on Instagram, Pinterest, Weibo and occasionally TikTok. ]]> 2021-02-15 14:45:44 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203875988 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203879030 1. What do you think are the key issues in consumers’ minds when deciding to book an hotel?

2. What type of visual content, e.g photos on Instagram or short videos on TikTok, can encourage potential customers to book a stay with you?

3. Discuss the visual identity of the B&B Instagram account, how should the account be organised and look like? (If you don’t have access to Instagram chose photos that you would post on their website or Weibo account) Create a padlet board to show examples of the visual identity you would go for and explain your answer.*

4. How can user generated photos & videos stabilise or destabilise your brand? Show examples from a variety of platforms to explain your answer, please create a padlet board for this*.]]> 2021-02-15 14:46:46 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203879030 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886419 Comfort, price, amenities, location, reviews/customer service]]> 2021-02-15 14:49:15 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886419 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886654 photos of rooms, photos of people having a good time at the hotel, photos of people enjoying the local area + the location they're staying tagged, videos of people enjoying amenities/food/extra benefits

video - get influencer to video their day out and then they come back to your B&B ]]> 2021-02-15 14:49:20 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886654 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886824 posh... perhaps a little rustic.. authentic London... georgian houses




(B&B is a small boutique hotel which you have recently refurbished. Your target market is singles and couples that are looking for an authentic London experience)]]> 2021-02-15 14:49:24 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203886824 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203887771 Stabilise by having people wearing nice clothes and smartly dressed taking photos - tracksuits maybe less so ... GOOD SIDE OF LONDON ONLY]]> 2021-02-15 14:49:42 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1203887771 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207205137 2021-02-16 14:55:04 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207205137 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207207705 2021-02-16 14:55:39 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207207705 bn20kjat https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207211314 2021-02-16 14:56:27 UTC https://padlet.com/bn20kjat/u2188tcp7258yrsa/wish/1207211314