Boost Juice Bars are one of the international chains of retail outlets that are specialized in fruit juices and smoothies. Established in the year 2000, the first store of the organization was found in Adelaide, South Australia. The founder of the organization started the use of Styrofoam cups in order to minimize the costs as well as to portray Boost Juice Bars as an environment-friendly brand. The company at present has over 270 stores in Australia with over 195 stores across the globe, summing up to over 465 stores worldwide. 

·         Lack of management 

·         Complex business process

·         Reduction in the digital promotion
Each and every aspect of business operation requires to be changed and revised time to time in accordance with the market needs of the contemporary time. It is to be noted that, the facets of innovation are extensively implemented within the premises of an organization, in order to elevate the business processes. However, in the context of Boost Juice Bars, it has been found that these three issues are responsible for the somewhat reduction in the business sales of the organization.

It is important for any organization to change their process of management in order to cater the current needs of the organization. In this regard, it needs to be mentioned that lack of effective management complicates the operational management of the organization. As Boost Juice Bar has not implemented any necessary changes in their operational and human resource management, the company has failed to launch any innovative products or services in recent years. It has influenced the productivity of the company as well. 

The business operation procedure of the company is complex and it has further affected the seamless business operations in the global market. In order to achieve success in the global market, it is important for a company to understand the market needs in accordance to the market of the country in which the company is aiming to operate.  New process and policies are important in order to change the conventional business procedures of a company. It is important to note that, the company operates globally. However, the business operation procedure of the company is complex and it has further affected the seamless business operations in the global market. 

In recent years, the digital promotion has proved to be effective in occupying the target market acquisition. Therefore, in order to expand their business in the international markets, it is important for Boost Juice and bars to increase their digital promotion. It is important to change the market strategy of a company in accordance with the demands of the customers in order to gain the aspired results. In recent years, the digital promotion has proved to be effective in occupying the target market acquisition. Therefore, in order to expand their business in the international markets, it is important for Boost Juice and bar to increase their digital promotion. It is important to change the market strategy of a company in accordance with the demands of the customers in order to gain the aspired results.