HAKUNA MA"TATAS" by Chua Hui Ping https://padlet.com/lostinlife341/casestudy_hakuna_matatas en-us 2016-03-07 05:09:54 UTC 2016-03-07 13:47:47 UTC hello@padlet.com https://padlet-assets.storage.googleapis.com/portrait/rose_close.jpg Achievement: Breast Cancer Awareness lostinlife341 https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99290616 Issue: People don't give much thought about cancer since they always seem to think that it will happen to anyone else but them.

There is a lack of achievement because breast cancer ads and products, cause women to be more objectified, and the money donated does not necessarily go towards breast cancer research, not to mention the inherent sexism involved which causes objectification of women.

There is achievement because people are more aware about breast cancer in general and there are a lot of charities that donate to breast cancer causes.]]> 2016-03-07 05:10:43 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99290616 Negative feedback from a women with breats cancer about the "awareness" project hannahlo https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99291256 Kate says she’s grateful that she was diagnosed with a disease that gets so much attention—but that she thinks the conversation around breast cancer awareness needs to shift. Many breast health advocates agree.

“As more people have been diagnosed with breast cancer, they see the disconnect [between the breast cancer awareness messaging] because they're living it,” says Sulik. “Breast cancer is not just one disease, and early detection doesn't cut it. … We want to get the diversity of stories out because there's been so much of a focus over the years about heroically beating breast cancer, and there are too many people who don't beat it. There are too many people who may still be alive and living with it but are certainly not cured, so I think that stuff has to get out, as well.”
http://www.womenshealthmag.com/health/pinktober]]> 2016-03-07 05:21:59 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99291256 Comment on efforts to spread awareness in the US hannahlo https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99291952 At this point, it’s safe to say that most women are aware of breast cancer, and that the focus needs to shift to reaching populations who think it’s not a problem for them, and to improving cancer prevention, treatment, and management. We need to be fighting carcinogenic pollutants, the dismal rates on screening and treatment for women of color and low income women, and the sluggish diagnosis rate among men, who, yes, get breast cancer too. Perhaps one of the first and last times you’ll hear me saying, “but what about the menz?”

But these things aren’t sexy and easy to market, so they’re not what the industry focuses on. And in recent years, breast cancer “awareness” has taken an especially pernicious, gross, and exploitative turn that makes me want to hurl. I’m not the only one. A lot of survivors, patients, and families are just as grossed out by the way breast cancer campaigns frame women as jumbles of abstract body parts, not whole human beings.
http://www.xojane.com/issues/what-next-in-the-name-of-breast-cancer-awareness

]]> 2016-03-07 05:32:24 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99291952 The "real" face behind the "tragedy" of breast cancer hannahlo https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292406 Yet, a lot of “awareness” campaigns make it sound like the great tragedy here is not that people are dying, but that funbags go away. It’s so horrifically objectifying and appalling that every year, I brace myself with gritted teeth for the next iteration of awful “awareness” campaigns in the name of breast cancer that reduce people to a pair of sacks of fat-filled flesh.

Because that’s apparently what breast cancer patients are, is a pair of giant walking tits.

]]> 2016-03-07 05:40:05 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292406 Impact of lack of achievement on community X (women in US) lostinlife341 https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292798 The lack of achievement in effectively spreading awareness about breast cancer in the US causes the women in US (with cancer or no) to feel objectified]]> 2016-03-07 05:47:36 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292798 Medical Journal with professional insight on breast cancer hannahlo https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292819 http://jnci.oxfordjournals.org/content/93/20/1520.full
Women’s misperceptions of breast cancer risk may be based partly on the fact that for women younger than age 55, specifically, breast cancer does cause more deaths than heart disease or other cancer sites, including lung cancer. For that specific age group, only accidents cause more deaths than breast cancer, according to a study by Phyllis Wingo, Ph.D., and colleagues at the American Cancer Society, Atlanta, and at the Fred Hutchinson Cancer Research Center in Seattle. They point out, however, that women probably don’t recognize that absolute death rates are very low, in general, at young ages, and how dramatically heart disease death rates increase with age when compared to breast cancer death rates. These age-specific findings underscore the importance of judicious reporting.]]> 2016-03-07 05:48:01 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292819 actual campaign against breast cancer awareness month hannahlo https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292982 http://thinkbeforeyoupink.org/past-campaigns/stop-the-distraction/]]> 2016-03-07 05:51:05 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99292982 Created by:Hui Ping and Hannah :D lostinlife341 https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99365186 2016-03-07 13:42:17 UTC https://padlet.com/lostinlife341/casestudy_hakuna_matatas/wish/99365186