-Can appeal to customers who want a luxury experience and social status with their coffee

-Stores are designed for comfort and Wi-Fi, and a community feel

-Drinks are customizable and marked as trendy or sometimes seasonal

-Value proposition: "We provide high-quality personalized coffee with a cozy cafe experience."

-Appeals to busy, budget people, and families who need coffee quickly

-Store emphasizes drive-thru and a quick grab-and-go instead of lounging or atmosphere

-Products are simple, reliable, and less expensive than Starbucks

-Value proposition- "We deliver affordable, reliable coffee for everyday people on the go"

Primary Product/Service-

Premium coffee and espresso drinks, and a third-place cafe experience

Dunkin

Primary Product/Service-

Affordable coffee, donuts, and quick grab-and-go service (Drive-thru)

Starbucks

Target customers-

Students from the middle class to the upper-income and atticts

Dunkin

Target customers-

Families, people on budgets, and consumers who want fast coffee