Strong project management skills

Communication skills

Planning skills

Multi-tasking

Organised

Understanding of the marketing mix and customer journey

Reasoning and problem solving ability

Quick, confident reactions to threats

Ability to work under pressure, meet tight deadlines

Independent problem solving

Analytical and confident in reviewing results

Eye for detail

Strategic thinker

Experience in paid social media or digital performance media

Planning and performance optimising across paid social channels

Management of social partners and agency relationships

Strong numeracy and excel skills

Strong analytical skills

Attention to detail

Logical

Collaborative - works well as part of a team

5 years experience in marketing

Excellent written and verbal communication skills in English

Designing strong marketing campaigns

Strong computer literacy; Excel and PowerPoint

Organised

Diligent

Efficient

Solution orientated

Analytical thinker

Knowledge of the business

Effective communication skills

Quick perception and cross-functional thinking

Experience as a social media manger or similar

Creative and visual storytelling skills

Brilliant written and verbal communication skills

Excellent attention to detail

Mastery of social media channels; Facebook, Twitter, Instagram, Pinterest, TikTok, Youtube etc

Experience using and acting on data collection from key analytical tools

Entrepreneurial spirit

Strong work ethic

Inquisitive

Working alongside key stakeholders, plan and execute performance led social campaigns

Manage the relationship with your counterparts at our media agency

Support the paid social lead in managing the relationship with social media partners

Monitor and work with the agency to optimise all activity

Support and drive the  strategic vision and planning for the channel 

Work with the partners to explore new and innovative opportunities

Manage the reporting  for your campaigns accurately and regularly

Regularly present key campaign findings/insight identified

Stay up to date with the digital media landscape

Strong platform knowledge is essential. Ideally in at least two of the key media platforms i.e. Meta, TikTok, Pinterest and Snapchat.

Broad understanding of tagging and data. 

Work with colleagues in our data and finance team to understand the true value of the paid social activity you run

Planning, execution and operations of all marketing related activities within Turkish market

Creation and implementation of local marketing calendar

Local marketing budget management - planning, revising and tracking

Campaign implementation and content briefing across various channels: own retail, wholesale, franchise and outlet context

Identifying business opportunities as well as developing and optimizing tactical marketing activations

Managing and developing relationship with WHS clients, key cooperation partners, stakeholders and external agencies

Activation management of drive to store activities, sponsorhsips, celebrity and influencer relations

Customer Loyalty Program management and campaigning

Preparing KPI based CRM reports, tracking performance and presenting to the internal stakeholders

Adaptation of the global PR assets and contents into local language, creating local press releases and performing send-outs

Sample management for fashion shoots

Media clipping reporting, web tracking and monitoring

Play an integral role in managing Citizen Femme’s presence across social media, working closely with both the Editorial lead and Commercial Partnerships lead.

Create visually stunning content that aligns with the brand's aesthetics and values. 

Manage and be responsible for the uploading of all content day-to-day across all social platforms.

Juggle tight deadlines while upholding a consistent level of productivity and output.

Track and analyse social media metrics to measure the success of posts, campaigns and regularly report to management.

Strategy creation & execution of data-driven growth tactics to increase readership, social engagement, video views, podcast listens and access untapped audiences.

Use data insights to refine strategies, content and improve social media performance.

Work collaboratively with the team to plan and execute social media campaigns (both for marketing and commercial partnerships).

Monitor and analyse campaign performance, adjusting strategies as needed to achieve objectives.

Understand the target audience and make meaningful differences to increasing the publication’s awareness and figures.

Ability to work towards and exceed ambitious audience growth targets.

Act as the team’s eyes and ears on social and analytics platforms. Alert the team to breaking events, trending topics and feed into the editorial workflow to maximise traffic.

Own and lead regular analysis of Citizen-Femme.com articles, feeding back to the Editor to optimise existing content and future output.

Work with the Editor on the forward-planning process through the curation and expansion of our data-aware editorial calendar, both for audience development and commercial gain.

To own and deliver the short and long term targets set by the business

To create, develop and drive forward a full marketing plan and CRM journey

Work to integrate and be aware of the impacts of the wider business campaigns and ambitions

Identify, investigate and develop commercial opportunities, and to then effectively communicate these to internal and external stakeholders

Coordinate and manage system development projects

Develop a deep understanding of competitors, and consumers, and to use this to continually analyse and improve the service propositions and marketing plan

Develop strong relationships with internal teams to drive results and efficiencies e.g. PR, Data, Systems, Design, Commercial and Social

Work closely with Legal and Compliance teams to adhere to advertising regulations