IDM Journal Assignment 1 by Go, Kian Francis Ernest De Leon - goykf001

Initial Thoughts

goykf001_2 — 2023-03-01 05:18:05 UTC

I am excited and looking forward for this course! Also, excited to create new ideas that I won't usually think of!

My 80 ideas

goykf001_2 — 2023-03-01 05:18:20 UTC

1. How fun and good of a service Virginia Primary School OSHC is
2. Why drinking is actually not cool even though films make it out to be
3. Why bullying is actually not cool even though films make it out to be
4. Why basketball is the best sport
5. Why Nike Gt Cut 2 is the best basketball shoes
6. Why music is the best form of therapy
7. Air-fryers are better than deep fryers
8. Remote control lawnmowers
9. Digital touch screen toaster
10. Finger chopsticks
11. Hologram phones
12. Hologram display glasses
13. Spring Water better than tap water
14. Touchscreen Keyboard (can switch between emojis)
15. Basketball tracking device that can track your miss and makes
16. Glue Sole for basketball shoes so you don't slip
17. Spring on shoes so you can jump higher
18. Waterproof band-aids
19. Self-driving shopping trolley
20. Why Central District basketball club is a great club
21. Why Horror movies are the best
22. Self making beds
23. Self washing dishes
24. Transforming furniture
25. Extending ruler
26. Cancel steroids use
27. Tequila tap
28. Insulated drink bottle but can't be dented
29. Why driving manual is better
30. Virtual room treadmill
31. Esky with a portable fan and speaker
32. Basketball that never go flat
33. Hole proof clothing
34. Backscratchers
35. Go S Kiang Foundation
36. Mental Health Awareness cause
37. Suitcase Scooter
38. Let's Chat with Kat Podcast
39. Off The Heezy Podcast
40. Finger guard
41. Twist off cap instead of needing a bottle opener
42. Foldable drink bottle
43. Rocket Powered Cars
44. Real Hoverboards
45. Sewing Machine that will sew whatever design you want or intent.
46. Remote control holder
47. Why Cardholders are better than wallet
48. Why people should take ice baths
49. Pain-less tattoo
50. Portable toilet sanitizer
51. Fingerprint padlock
52. Home robot security guard
53. Knife that warms up butter to make it easier to spread
54. Necklace that can turn into other piece of jewellery
55. Save trees
56. Plastic search party in the ocean
57. Self rebound system
58. Coffin with a screen that shows the person not dissolved.
59. Car that can be turned on with your phone
60. Wallet with fingerprint scanner
61. Hearing aid translator
62. Refillable lip balm
63. Dimmable light
64. Portable Cooler
65. Why people should buy vinyls again
66. Table with built in charger and fridge
67. Device that can turn anything into a speaker
68. Jetpack!
69. Robot that gets your rebound
70. Why people should donate clothes instead of throwing it away.
71. Mood rings
72. Promoting Central District Basketball Club
73. Save the trees!
74. Self-washing and reusable toilet paper
75. Self manecure and pedicure kit
76. Why wired headphones are better than wireless
77. Recyclable materials on shoes
78. Gum packets with compartment for old gum
79. Why performance training is better than bodybuilding
80. Protein Boba

Annotated Bibliography

goykf001_2 — 2023-03-08 04:46:09 UTC

Cherry, K 2022, Color Psychology: Does It Affect How You Feel?, verywellmind, viewed 17 March

Government of South Australia 2023, Benefits of OSHC to the school environment, Department of Education South Australia, South Australia, viewed 3rd April 2023,

MSPS 2022, Mildura South Primary School, video, YouTube, 13 September, viewed 14 March 2022

Razak, A, Jackson, J & Greaves, E 2023, Transitions to outside school care: Opportunities hiding in plain sight, The Spoke, viewed 3rd April 2023,

TGSTV 2019, Gilbert School 2019 Promotional Video, video, YouTube, 29 October, viewed 14 March 2022

The Y NSW 2022, The Y NSW OSHC Before & After School Care, video, YouTube, 25 July, viewed 14 March 2022,

AIDA

goykf001_2 — 2023-03-08 04:57:30 UTC

Why kids should attend OSHC, specifically Virginia Primary School OSHC (if based near the area)

Attention- I intend to grab the audience's attention by starting the advertisement fast pace and straight to the point. I want to utilise staff narration so that it will include a bright and light-hearted atmosphere. The scenes will include staff showing a variety of activity and explaining the facilities that is included with the service. The aesthetics of the advertisement will be colourful and bright to further boost the atmosphere. Upbeat music will also be played throughout the video.

Interest - If there is time, I plan to create a possible scene where a parent is dropping off their child and proceeds to go inside and join in, or make the camera be the point of view of a children. This should hopefully relate to the parents that enrols their child into OSHC, knowing that they have a children and enjoy. By displaying this, it should influence the parents to book their children.

Desire - I only desire one vibe or atmosphere to be displayed within the video, which is a cheerful or light-hearted. This is the intended feeling to be delivered as I am promoting a primary school and it should be a happy environment, otherwise, it would drive parents away.

Action - After viewing the video, the audience should be more inclined to utilising OSHC as a benefit for their children and themselves. Additionally, student should be more interested in attending OSHC in order to expand their extracurricular activities.

Identify and profile target audience

goykf001_2 — 2023-03-08 04:57:51 UTC

Parents (Age 25-40+)
A main target audience for a message like this are parents as it is promoting a school related program. When watching the advertisement, the parents could learn about the different programs and an insight that is happening inside an OSHC environment, leading them to consider booking in their children either before or after school.

Students (Age 5-11)
In this advertisement/video, it could target the students as well due to the interesting activities that is included in the project. This could spark their interest and would want to be booked in or at least attend one day.

Teachers (Age 30-45+)
This advertisement can provide an insight and show the importance of what an OSHC service can provide for children in their classroom. Leading them to possibly promoting and increase the support for OSHC.

Location
The location matters in this advertisement as it is promoting a specific school service in a specific location, which is Virginia Primary School. Therefore, this advertisement is targeted at the population of Virginia or near the area.

Hobbies
This advertisement could trigger the interests of people that hobbies are revolved around sports, arts and crafts, cooking, reading and much more as these are some of the activities that an OSHC can provide. Furthermore, OSHC can provide a variety of activities that match with people's different hobbies as it is a free-play environment.

Income
Income status can have an impact as OSHC is not a free service.

Video Inspirations (OSHC advertisement by The Y NSW)

goykf001_2 — 2023-03-14 10:56:07 UTC

This advertisement inspired my idea as it is promoting a similar service to what I'm trying to promote. I also liked how they interview staff and children.

The Y NSW 2022, The Y NSW OSHC Before & After School Care, video, YouTube, 25 July, viewed 14 March 2022,

Video Inspiration (Primary School promotional video by MSPS)

goykf001_2 — 2023-03-14 11:07:30 UTC

This advertisement intrigued me as it is not directly promoting an OSHC service, but something very similar. I really like how they used students as a narrator throughout. This could be a feature that I can and possibly use.

MSPS 2022, Mildura South Primary School, video, YouTube, 13 September, viewed 14 March 2022

Video Inspirations (Above)

goykf001_2 — 2023-03-14 11:11:21 UTC

The videos created by MSPS and The Y NSW are very helpful as they promote similar services to my desired message. Also, they have features that I aspire to utilise and implement such as showing the different types of activities they provide, upbeat music and student being involved in the project.

Video Analysis (Promotional Video by TGSTV)

goykf001_2 — 2023-03-14 11:21:15 UTC

This video by TGSTV, promotes their school by showing the different type of extracurricular activities and facilities. Although it was well-made, I would try not to make my video message like this as it did not include any student or staff voices, only texts. This is not a negative, however, I feel as though real life examples would create a more personal connection to the audience.

TGSTV 2019, Gilbert School 2019 Promotional Video, video, YouTube, 29 October, viewed 14 March 2022

Research Process

goykf001_2 — 2023-03-14 11:23:58 UTC

Who does this product/message involve or affect?
This specific message affects certain viewers. There are parents that send their children to OSHC services as they start their work early and finish late. Therefore, it is an ideal service for parents that meets this situation. Furthermore, students also attends OSHC, so they could relate to the advertisement or even be interested in attending.

Who is my target audience?
My target audience are parents, students, teachers and possibly people who are interested in being employed at an OSHC. These groups are targeted as they are the most involved in this field of service.

How do these people feel?
The parents might feel stressed as they are always rushing to and from work. Thus, instead of their child waiting, they could be enrolled to OSHC. Furthermore, the students might be very excited to be a part of a service as their friends could be attending OSHC as well.

Who/What do I need to consult with during my research?
I need to consult the OSHC director and leadership at Virginia Primary School as I will need permission to create a video that include the service and school grounds. Furthermore, if possible, a permission sheet sent out to parents to gain consent for their children to be in the video.

Research - Colour

goykf001_2 — 2023-03-15 02:08:16 UTC

https://www.verywellmind.com/color-psychology-2795824
cCherry, K 2022, Color Psychology: Does It Affect How You Feel?, verywellmind, viewed 17 March

I really like this article as it provides a background and colour psychology and provide the different meanings and emotions that each colour provide. I could use this in my video by utilising the colours that display happy and cheerful feelings.

Mind Map

goykf001_2 — 2023-03-22 04:47:45 UTC

De Bono's Six Thinking Hats

goykf001_2 — 2023-03-22 05:01:03 UTC

The White Hat (Focus on Information)
This thinking can be utilised as I need to know the history of the service and primary school. Furthermore, statistics about the service and student can possible be used.

The Red Hat (Emotions, feelings and intuition)
Emotions and feelings can definitely be considered when making the video as the actors can display cheerful and bright emotions. This can then project similar feeling to the audience.

The Black Hat (Critical Thinking)
Critical thinking can be present when watching the advertisement as although it is showing benefits and positives of OSHC, however, they could think about the possible negatives as well.

The Yellow Hat (Value, Benefits and Why something should work)
As stated before, the benefits will be displayed of attending OSHC could be displayed. Furthermore, the values of the school or service could possible appear in the advertisement.

The Green Hat (Creativity)
Creativity could be seen due to the creative aspects of the advertisement such as camera shots, characters and the overall construction.

The Blue Hat (Overviewing and Organising)
Organising is definitely an important aspect to ensure the creation of the video is organised so it is meets the intended standard.

Treatment

goykf001_2 — 2023-03-22 05:02:56 UTC

The short film will showcase a student walking through OSHC to show the type of activities they offer and narration to describe them. Furthermore, to show how fun it is.

The film starts with the camera having the POV of a child and it is getting dropped of lining up after school and with the sounds of chatting between the child and staff. The costumes are staff wearing their uniform. The student walks in and do the daily routine when going into OSHC whilst the staff is taking her along the activities. Then, the staff will describe it as they go. The lighting is bright as most of the activities are outdoors and it provides a happy and warmhearted vibe.

The scene will end with her getting picked up by the parent, thanking the staff, saying goodbye to friends and telling how good OSHC was.

Mind Map summary

goykf001_2 — 2023-03-22 05:23:54 UTC

The mind map created help me disperse my idea when creating the video such as the focused target audience, the different meanings of colours and the aspects I want to include such as the auditory and visual features.

Colour Palette

goykf001_2 — 2023-03-31 07:51:25 UTC

Palette URL: https://paletton.com/export/index.php

Tone

goykf001_2 — 2023-03-31 07:51:56 UTC

The target audience may be already aware of what OSHC is but not to the full extent of what happens during.

I want them to feel surprised and happy about what activities that are included in the service.

I will need to include a lot of different activities to engage the audience and get a surprised reaction as I believe not everyone is fully knowledgeable of the activities are included as each OSHC is different.

The colours that best convey these emotions are bright colours (perhaps yellow, green, blue as these are the natural environment). I want to use as much natural lighting.

Colour Palette Description

goykf001_2 — 2023-04-03 00:34:31 UTC

I chose the colours of Yellow and Blue as it is the main colour of Virginia Primary School. It also symbol for Hope, Joy, Wisdom and Peace. The green is also chosen as it is the colour of nature which will be seen in the video.

Articles about OSHC

goykf001_2 — 2023-04-03 00:45:00 UTC

Razak, A, Jackson, J & Greaves, E 2023, Transitions to outside school care: Opportunities hiding in plain sight, The Spoke, viewed 3rd April 2023,

This article states the the transition of kids from school to OSHC and the importance the service plays in families' lives. It also provides the information of when transition is managed, it can help build connections to the school and help children's learning. This was helpful as it shows how important OSHC can be to children and families, outside of it just being simply fun.

Government of South Australia 2023, Benefits of OSHC to the school environment, Department of Education South Australia, South Australia, viewed 3rd April 2023,

This webpage by the Government of South Australia displays the important details of OSHC such as the benefits, strategies and contact details. This is helpful as it provides extra details if needed to be added in the video.

Week 2 thoughts

goykf001_2 — 2023-04-03 00:56:35 UTC

Coming up with 80 ideas was a challenge, however, it was fun.

New Treatment

goykf001_2 — 2023-05-16 00:49:50 UTC

The short film will show an OSHC worker with a microphone and listing the reasons why Virginia Primary OSHC is the best.

The film starts with the character standing in front of a white background to provide a presentation feel. An upbeat and cheerful music will be playing in the background throughout. Pictures or videos will appear in the screen showing the different aspect or areas of OSHC. The lighting is bright as it's be outdoors and well lit area. This is because it provides a joyous feeling.

The scene will end with a picture of the OSHC entrance providing more information to sign up.