Research Padlet by LUCAS OSBORNE

351091_4 — 2024-07-12 12:27:08 UTC

“The pandemic expedited the rise of social media influencers. In 2022, there were over 50 million social media influencers. Over 500k professional individual creators on Instagram have over 100k followers each.” (Chugh)

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“The concept of modern day influencers did not start with social media platforms, it started with mommy bloggers… Women across the globe saw mommy blogs as an opportunity to share their parenting struggles and wins with the world.” (Find Your Influence).

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“It was in 1760 when Josiah Wedgwood, a British potter, used endorsements from the royal family to promote his pottery business. In the 19th century, businesses started using celebrities to endorse their products, a tactic we still see everywhere even today.” (Wilkens).

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“...Social media influencers have both negative and positive impacts on health outcomes, with negative impacts seen consistently in studies of body image dissatisfaction. Further research is needed to harness the potential positive health impact of social media influencers, while mitigating against harmful effects.” (Powell)

351091_4 — 2024-07-12 12:39:22 UTC

People are more willing to listen to influencers, especially about good changes. “Social media marketing led farmers to adopt the new pesticide at far higher rates than just receiving the free samples, and those in groups with an influencer posted even higher rates.” (Stropoli)

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“[Social Media Influencer}s form strong bonds with their followers and share relatable content with their audience. Some studies found that when influencers created anti-tobacco content, these messages were viewed more positively than those in traditional health campaigns.” (Pramanik).

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“Several influencers are teaching practical skills such as digital marketing, content writing, copywriting, SEO, photography, coding, and other job market essentials.” (Chugh).

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“When an unhealthy food is marketed by an influencer of unhealthy appearance, this led to an increased preference for healthy snacks.” (Powell).

351091_4 — 2024-07-12 12:50:44 UTC

“‘Going into the research, we hypothesized that micro-influencers who digitally manipulate their images, offering unrealistic versions of themselves, would be more successful at engaging with other users–getting more follows, likes, and comments from them. And we do find this to be the case…’ says Schweidel” (Emory University Goizueta Business School)

351091_4 — 2024-07-12 12:52:34 UTC

It is 'easy' to change your looks using tools like PhotoShop

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“The curated content presented by influencers can contribute to unrealistic beauty, lifestyle, and success standards. Followers may experience feelings of inadequacy and body image issues as they compare themselves to these ideals.” (Creaive)

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Don't compare yourself to people like this man. It's not healthy.

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"Overweight individuals are stigmatized by social media, which can lead to bullying and stereotype development. Negative self-perceptions and body dissatisfaction can also drive unhealthy habits and lead to substance use and eating disorders" (Pramanik).

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Some tummy weight is natural, healthy even!

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“Followers seeking validation through likes and comments on their own posts might develop a sense of self-worth that is contingent on social media engagement, which can lead to mood fluctuations and low self-esteem.” (Creaive).

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In a sample size of 1,200, 50.7% of people said they bought a product after seeing an influencer use it (Izea).

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Prime is a sports drink made by popular YouTubers Logan Paul and KSI

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In the same survey, 61% of people claimed they trust posts from influencers more than those from famous TV, film, or sports stars (Izea).

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People blindly trust the people they follow

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"Recent research conducted by Carleton psychologists Chris Davis and Helen Thai found that regular social media use can contribute to feelings of anxiety, depression and lower self-esteem in vulnerable youth and that reducing screen time can drastically reduce these effects." (Lynde-Smith).

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Tackle that anxiety!

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“‘Promoting a healthier following is beneficial to influencers’ bottom line,” says Farivar, “While initially, it might appear better to encourage excessive engagement, research indicates that over time, such addictive patterns negatively impact both people and business.’” (Lynde-Smith).

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“Shane Barker, an influencer expert, predicts that we will see the rise of CGI influencers who are entirely computer generated” (Find Your Influence).

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There's been a rising amount of influencers called V-Tubers (Virtual Youtubers) who use Motion Capture software to track their movements onto a character

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“...influencers are a product of the equalizing power of social media, meaning people (not brands and not the media) get to decide who they want to follow. The result is a spectrum of diverse influencers who better reflect our society.” (Garnes).

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The struggle for followers is real.

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“The power of an influencer in being able to impact consumer purchases has not gone unnoticed by brands, as they have carved out specific budgets just for influencer marketing collaborations and campaigns. Well-known consumer brands such as Pretty Little Thing, Adidas, Morphe and even Vue Cinema have all incorporated influencer marketing into their campaigns, and as a result, they have seen their online audience engagement, sales and reputation increase.” (Birmingham City University).

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Mark Zuckerberg running ads

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“...social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution. For example, Chintagunta says it could be crucial to ensuring that everyone who needs information on communicable-disease prevention and management receives it, and he thinks that the information could even lead to improved detection and treatment.” (Stropoli).

351091_4 — 2024-07-12 13:21:17 UTC