User Personas by https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6 Expand your user profiles into user personas en-us 2021-10-05 02:02:06 UTC 2025-05-30 13:45:29 UTC hello@padlet.com User Persona aishah_mohamed_dawood https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426507 Key behaviour:
Name:
Quote:
General Description:
Age:
Gender:
Income:
Location:
Family Situation:
Annual Income:
Education:
Ethnicity:

Key Goals:
Key Pain Points:
Brand Affiliations:
Tech Profile:]]> 2021-10-05 02:06:32 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426507 User Profile 2 aishah_mohamed_dawood https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426655 Key behaviour:]]> 2021-10-05 02:06:35 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426655 User Profile 3 aishah_mohamed_dawood https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426830 Key behaviour:]]> 2021-10-05 02:06:39 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426830 User Profile 4 aishah_mohamed_dawood https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426992 Key behaviour:]]> 2021-10-05 02:06:43 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791426992 Skincare Enthusiast https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791535928 Must know every details of the product.
What kind of product/s to use for.
Usually mid - high income.
Will spend money for the perfect skincare product/s.
Usually females.]]> 2021-10-05 02:50:25 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791535928 Influencer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791559183 -Cares alot about their skin
-mid to high income
-spend an average of 4 digits a month on skincare products
-Organic products will be a plus point.
-Mostly Females]]> 2021-10-05 02:59:14 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791559183 Trend Follower https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791563079 Typically Gen Z.
Just follow influencers and trend.
Don't really care about the details of the products.
Joins the Hype and asks friends to join too.
low - high income.]]> 2021-10-05 03:00:53 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791563079 Average person https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791571115 -Recently facing breakouts on their skin.
-Wants to remove the breakouts asap.
-low to high income
-will spend at least 3 digits if it helps improves their skin.
-Both genders included]]> 2021-10-05 03:04:16 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791571115 The "idc about my skin" https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791572061 Usually settle with life already.
Washes face with water daily.
Doesn't want to spend money on skincare products.
low - mid income.

]]> 2021-10-05 03:04:36 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791572061 Wealthy Wife https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791575643 -Introduced to the products by her rich friends
-Wants to look younger at the age of 50
-high - very high income
-will spend any amount of money to get the results she desire
-Females only]]> 2021-10-05 03:06:06 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791575643 Targeted Consumers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791603771 - Prone to having more skincare problems (stubborn acne, oily face, etc.) than any other persons
- Would like to see an overnight change or quick results to resolve the skincare problems
- Looking to buy any skincare products that offer high quality and promise a better outcome
- Spends at any cost to get good treatment for their skin
- Mostly women but can be men too
- Middle to high income]]> 2021-10-05 03:16:41 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791603771 Skincare Expert https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791625772 - Do reviews on any social media platform for audiences who are interested in skincare
- Promote some products that they think it is suitable for any skin type and is sustainable and fuss-free
- Knowledgable about every type of skincare products for people with different types of skin conditions
- Both men and female ( e.g. Hyram, skincare influencer on Youtube)
- Low to high income ( must be affordable too for everyone)

]]> 2021-10-05 03:25:45 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791625772 Elderly Females https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791637368  (55-65 years old)
-Generally recently retired or a housewife who neglects skincare routines
-Signs of wrinkles and spots in their face
-Looking for anti-aging products
-Insecure about their face and wants to maintain their appearance
-Preferably looking for skincare products that moisturize the skin 
-Low-mid income


]]> 2021-10-05 03:30:12 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791637368 Dermatologists https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791638872 (>20 years old) Any gender
- Wants to provide the best insight for their patients
- Trying new skincare products and analyzing ingredients for research
-Uses skincare products daily, morning to night
-Usually uses affordable products to suit their patient's needs
-low-mid income]]> 2021-10-05 03:30:48 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791638872 Celebrities & Tiktok Star https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791638959 - Setting the trend and promoting various sponsors on their platform (atas status)
- Huge advantage to followers who admire them
- Knows how to lure followers into buying the skincare products they desire for. Sometimes skincare products could be affordable
- Middle to high income
- Typically females
- Age ranging around from teens to adults (14-30)]]> 2021-10-05 03:30:50 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791638959 People with acne-prone skin https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791639567 Any age, generally from age 13 years old onwards
-Having acnes affect their self-esteem and confidence
-Does not want time to research on wide variety of products
- Prefers products that easily counters acne within hours or a day
-Intense skincare routine to reduce pores
-For people who wears makeup daily, the makeup might clog the pores and worsen acne condition
-Looks for product that solves the above issue
-Looking for affordable products, most acne-prone skin users starts from teens
-Low income]]> 2021-10-05 03:31:05 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791639567 Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791640907 (18-25 years old) Any gender
-Wants to look presentable in events or photoshoots or filming
-Has a regular skincare regimen
-Looking for skincare products that retains the fresh appearance of the skin
-Prefers organic, cruelty-free natural products to support eco movements as trends
-With overwhelming beauty products online, they can try out many products and review it online, gives insights to consumers about which product bests suits them
-mid to high income]]> 2021-10-05 03:31:34 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791640907 Price-Based Buyers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791654055 - Buying from different skincare brands at lower prices in various online stores (Lazada, Shopee, Carousel, etc.)
- Selling on price is even more apparent now to attract a bigger audience and is a successful marketing strategy
- Doesn't have to pay for the same products at a higher price than in online stores
- Convenient and delivers fast
- Target price range from low (very affordable) to high
- Mostly Female]]> 2021-10-05 03:36:50 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791654055 Traditional consumer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791762063
  • Reads from online / offline and buys products
  • Influenced by media
  • Don’t spend time pursuing the latest trends
  • Low – high income 
    • ]]>     2021-10-05 04:27:14 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791762063     Influencer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791763804
  • Obsessed with the latest news
  • Buy the latest products regardless of actual needs
  • Buy the products that are on trends
  • Mid – high income 
    • ]]>     2021-10-05 04:28:06 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791763804     Skincare expert https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791779617
  • Independently make purchase choices
  • Understand different product ingredients
  • May be particularly loyal to a specific set of high end brands
  • Low – high income
    • ]]>     2021-10-05 04:35:39 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791779617     Beginner https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791793837
  • Search for the infomation before buying the products
  • Care about product review
  • Low – mid income 
    • ]]>     2021-10-05 04:42:42 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791793837     The Normal Person https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791806144 1. Buy based on the reviews of the product

    2. Relatively brand conscious but has a budget and will not overspend

    3. Usage Timeline of Product considered normal

    4. When product is good and used finished, he/she will likely go back to the same brand again

    Middle Income

    ]]>     2021-10-05 04:47:31 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791806144     The Rich "Tai Tai" https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791828864 1. Will only go for brands like Dr. Barbara Sturm, Dior and Sisley, because Innisfree and Body Shop is too low class and cheap.

    2. Will probably buy in bulk for next time's use, storing in huge dedicated cabinets

    3. Usually subscribes to email newsletters of these brands to stay up to date on them.

    4. Will probably get the brand's representatives to hand deliver products to their door steps and even get them to do a facial for them

    High - Very High Income



     

    ]]>     2021-10-05 04:58:03 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791828864     The Singaporean Mum https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791844275 1. Has a WhatsApp group with all her "Auntie" friends to discuss what brand to buy

    2. Buys in group orders with friends when Lazada or Shopee 8.8 Sale is on

    3. Usually shares the products she buys with the whole family and says "this one good sia"

    4.  Walks around the house with her white facemask on, scaring the entire family.

    Middle Income]]>     2021-10-05 05:05:44 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791844275     The Acne Blowout https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791852597 1. Will panic buy products just to solve their acne problem, regardless of how much it cost, the cycle continues until a solution is found

    Income is not in the equation 

    ]]>     2021-10-05 05:10:10 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791852597     Skincare Enthusiast https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791893544 - obsessed with new and noteworthy skincare products
    - occasionally try new products
    - frequently experiment with new products or trends
    - follow the latest trends
    - comparing products to see which is better and worth the money]]>     2021-10-05 05:31:22 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791893544     Influencer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791896077 Name: Steph Gingrich
    Age: 25
    Gender: Female
    Job: Record store manager and radio DJ
    Location: Colorado, USA
    Quote: "I don't normally get involved in other people's dumb decisions."
    Bio: Steph is working as a record store manager and local radio DJ in a small town called Haven Springs in Colorado. After graduating from high school, she moved to Seattle to study video game design, but ended up being pulled into the art and music scene there. In her free time, she does Tiktok videos for her different interests and has over 350k followers. Her video content includes reviews on affordable skincare products, along with trying out products sent to her for free by skincare companies to promote them.
    Family Situation: Steph is an only child and lives alone. She occasionally visits her parents in Seattle.
    Annual Income: $109,570
    Education: College
    Ethnicity: Caucasian

    Key Goals:
    - To travel the world
    - Make music

    Key Pain Points:
    - Busy working long hours
    - Barely has time for herself as she's working two jobs

    Brand Affiliations:
    - Tiktok
    - Dr. Martens
    - Vans

    Tech Profile: Savvy]]>     2021-10-05 05:32:46 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791896077     Older People https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791900800 - mostly women ages 40 and above
    - maybe retired
    - have wrinkles, sagging skin
    - wants to look youthful
    - looking for products to moisturize and tighten skin]]>     2021-10-05 05:34:03 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791900800     People with Skin Conditions https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791903477 - deals with a specific skin condition (acne, eczema etc.)
    - have dry, itchy, sensitive skin
    - looking for the right product that will treat their skin]]>     2021-10-05 05:35:34 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791903477     Skincare Enthusiast https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791961586 - Recommend/ share knowledge of facial skin care products with friends and family to try out.
    - Will always on the lookout for something better, even if satisfied with her current skin care.
    - Willing to spend more on higher quality facial skin care products.
    - Love to try new facial skin care products.


    ]]>     2021-10-05 06:05:57 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791961586     Influencer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791965152 - High followings
    - Good influences 
    - Trendsetter
    - Provide information on products with details
    - Mid to High Income]]>     2021-10-05 06:07:45 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791965152     Beginner https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791966478 - Recommended by other people such as friends, influencer, advertisements.
    - Seek out advice/​recommen­dations from friends on facial skin care products.
    - ]]>     2021-10-05 06:08:26 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791966478     Trend Seeker https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791992481 - Buy whatever skincare product that is viral in social network (e.g. Tiktok, Instagram, Facebook).
    - Constantly spending money without thinking that whether the product is beneficial towards his/her face. ]]>     2021-10-05 06:20:49 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1791992481     Regular consumer/buyer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792004082 - Knows their own skin problem
    - Knows which skincare product is the best in their own knowledge
    - Low-Mid income
    - Know the price well
    - Does not change other brand skincare products easily, since they are satisfied with theirs.]]>     2021-10-05 06:25:41 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792004082     People with Ance problem https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792068338 - Finding a suitable product to match their skin
    - Needing feedbacks and reviews for the product before buying
    - Willing to spend if product is effective ]]>     2021-10-05 06:55:06 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792068338     The Average Joe https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792125354 - Buy products either by friends recommendation or just by some convincing ad

    - Easily convinced by good reviews

    - Only spends on products when needed

    - Low - High Income]]>     2021-10-05 07:20:19 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792125354     Sensitive Skin https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792135466 - Buys products based on ingredients

    - Only sticking to the products that works for them

    - Mostly women with sensitive skins

    - Usually buys quite a lot of products to care for their skin]]>     2021-10-05 07:24:54 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792135466     Average/Normal Person https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792198076 - Will not spend too much money on expensive products
    - Will seek for advices from those with experience before they purchase anything 
    - Will only purchase when needed (eg: sudden unusual breakouts)
    - Low to Mid Income]]>     2021-10-05 07:53:19 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792198076     Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792205948 - High numbers of followers
    - Priorities their skincare to look presentable
    - Able to spend lots of money on products regardless of the price, just to look nice
    - Making reviews on their social media platforms to attract their followers to buy the product
    - Mid to High Income]]>     2021-10-05 07:56:31 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792205948     Skincare Enthusiasts https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792210931 - Will search for information, know each and every detail of the product before actually purchasing it.
    - Will always be eager to try new products despite the price
    - Will put in lots of efforts to find the most absolute perfect skincare each day
    - Low to High Income ]]>     2021-10-05 07:58:51 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792210931     Skin Issues https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792214630 - Will always look out for the ingredients of the products before purchasing it 
    - Might always want to try samples first before purchasing a product.
    - Might not be interested to try new products after using one that already suits them. 
    - Low to Mid Income]]>     2021-10-05 08:00:35 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792214630     Trend follower https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792391219 - Gen Z
    - Likes the attention
    - Gets hype over something people uses as well
    - low income but wants nice things]]>     2021-10-05 09:23:34 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792391219     Skin problems https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792393047 - People who has skin problems or need special care
    - sensitive to sunlight

    ]]>     2021-10-05 09:24:27 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1792393047     Teens https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793022205 -search for product review before buying 
    -follow trends especially k-beauty
    -low to mid income]]>     2021-10-05 13:31:32 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793022205     People with Ance problem https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793027546 -hope to buy products that suitable for their skin
    -very concern about the ingredient
    -wiling to spend a lot money on products that can help them
    -low-high income]]>     2021-10-05 13:32:49 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793027546     teens https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793078461 — between 13-19 years old
    — likes having variety of products to choose from
    — follows the latest trends (be it on tiktok, instagram, etc)
    — budget (low to mid income)]]>     2021-10-05 13:44:09 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793078461     influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793092330 — can be of any age, usually 18-25 years old
    — high followings on social media
    — helps to promote products (trends, sponsorships)]]>     2021-10-05 13:46:51 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793092330     middle-aged women https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793109161 — between 40-60 years old
    — shops for products under the influence of others (friends, family)
    — hopes products would help improve their skin condition (wrinkles, eye bags)]]>     2021-10-05 13:50:46 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793109161     people with sensitive skin https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793118373 — can be of any age
    — have certain skin problems
    — hoping to find products that suit their skin]]>     2021-10-05 13:53:05 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793118373     People with acne problems https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793628596 - adolescents and young adults between ages 12 and 24

    - wants to look for better and suitable skincare products to help counter their acne problem

    - wants to completely stop acne from continuously appearing by finding, trying and getting the suitable product for their skin type 

    - listens to recommendations online or through friends etc 

    - continuously getting that particular skincare product because it has helped them with their acne problem]]>     2021-10-05 16:03:55 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793628596     Korean Product Enthusiasts https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793666798 - they saw/chance upon K-pop idols or actresses mentioning the type of skincare product they used 

    - Korean skincare products are very good compared to other skincare products 

    -  use social media to search for information about potential purchases 

    - shares their own product reviews

    - some Korean beauty products provide some health benefits

    - some consumers want the skin of Korean celebrities ]]>     2021-10-05 16:15:12 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793666798     Women (in general) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793682825 - women aged 18 and above are cosmetic business' target market

    - wants to look younger in old age 

    - wants to protect their skin from potential UV rays

    - wants to take good care of their facial well-being 

    - wants to prevent/not have many breakouts 

    - to look presentable ]]>     2021-10-05 16:20:08 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793682825     Idols and Celebrities https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793708124 - they have to often look presentable in front of fans and cameras/media

    - they have to keep their skin flawless (and acne-less)

    - they have to take good care of their facial well-being to look handsome/pretty for photoshoots, MVs, video shooting, fan meet etc 

    - they need their good looks to draw the crowd in 

    - to prevent netizens or haters from commenting on their beauty ]]>     2021-10-05 16:27:46 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793708124     Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793763012 - mostly adults (20 and above)
    - very enthusiastic with latest trends
    - gets sponsored
    - huge amount of followers on social media that can help to promote products
    - does reviews on their social platforms to acknowledge the uses of it to the viewers (food, products)
    - mid to high income]]>     2021-10-05 16:44:26 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793763012     Consumers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793763952 -       enjoy new products and finding new brands
    -       seeking out locally-made, artisanal, natural products in all consumer categories
     
    ]]>     2021-10-05 16:44:44 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793763952     The Instant Fix https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793765811 -       refers to the age-old desire for instant gratification, focused on the skincare segment. 
    -       Products that allow a consumer to see immediate improvement in bags or lines or brightening are often in this class.
    ]]>     2021-10-05 16:45:17 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793765811     Skin Care from the Earth https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793767244 -       The skin category continues to explode with more natural, clean and even food-standard products.
    -       There is a perception that skin and mind are linked and there's a connection between skin care and wellness.
    ]]>     2021-10-05 16:45:45 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793767244     Average Person https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793778268 - tends to find out things from social medias or by friends or family
    - usually spends it when it is needed
    - not into expensive products that are not worth it
    - good reviews are easily convinced to get 
    - low to mid income ]]>     2021-10-05 16:49:17 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793778268     People with sensitive skin https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793795092 - mostly teenagers and adults (13 and above)
    - looks through the reviews before getting them
    - finding a compatible one that specifically suits your skin
    - willingly would spend on it if it is worth 
    - looks through the ingredients to ensure that it is safe
    - would try samples outside before purchasing them
    - low to high income]]>     2021-10-05 16:54:36 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793795092     Skincare enthusiast https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793805329 -Follow trends
    -New products is a must try
    -Will try everything and anything to make sure they don't breakout
    -reads reviews and makes sure its 5 stars

    ]]>     2021-10-05 16:58:06 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793805329     People with sensitive skins https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793810244 -Of all ages
    -needs to look at ingredients and reviews before getting the product
    -Try samples first to make sure their skin does not react badly to the product]]>     2021-10-05 16:59:41 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793810244     Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793825925 -Needs their skin to stay flawless to avoid hate from their dedicated fanbase
    -usually age 18-30
    -Help promote brands to their usually younger fanbase through sponsorships]]>     2021-10-05 17:04:47 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793825925     The "want to stay young" https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793842435 -Usually older women, aged 40 and above
    -Avoid wrinkles and acne
    -Willing to spend more on branded goods
    -Clickbaiting would probably work on them (VERY WELL)]]>     2021-10-05 17:10:12 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793842435     Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793879733 - Both gender of age between 18-35 years old.
    - Help skincare company promote their products on social media. Eg, Facebook, Instagram, Youtube.
    - Does reviews on the products.
    - Recommend skincare products to people who have skin care problems. Eg, teenagers with acne-prone skin and mid-age women with dark spots/wrinkles.]]>     2021-10-05 17:22:26 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793879733     Teens https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793921090 - Both gender between 12-21 years old.
    - Starting their puberty period, with acne-prone skin problems.
    - Low budget with skincare products.
    - Checking online reviews on different skincare products.
    - Learning different ingredients inside different skincare products, knowing whether is it harmful to them to use.
    - Following the Korean skincare products trend. Korean products are always well known as the top best solution for people who are suffering from skincare problems.]]>     2021-10-05 17:36:04 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793921090     Middle-aged Women https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793986086 - 35-55 years old.
    - Due to daily makeup, skin texture getting worse. Looking for face mask/ toner/ serum/ moisturizer.
    - Lack of sleep, suffering from dark circles and puffy eyes. Looking for eye cream/ eye mask products.
    - Harmful UV Rays, causing the growth of dark spots on their face. Looking for sunscreen/ anti-dark spot serum or cream/ skin brightening products to prevent all these problems.
    - Aging, the skin wasn't as dewy or bouncy as before. Looking for anti-aging products.]]>     2021-10-05 17:57:20 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1793986086     Influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794861776 - ages 17 and above 

    - keep up with latest trends

    - have high follower and exposure on multiple media platform

    - majority are females

    ]]>     2021-10-06 01:05:40 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794861776     Average Joe https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794867906 - mostly teenagers and adults

    -watchers influencer and beauty gurus

    - spends on affordable beauty products

    -low to mid income]]>     2021-10-06 01:08:09 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794867906     Wonderful Beauty Guru https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794873008 - They know their beauty products

    -They have tried multiple different products

    - have tried cheapest to most expensive products

    - Share different type of beauty routine that is able to feed needs to different type of people]]>     2021-10-06 01:10:12 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794873008     The Korean Wannabe https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794880836 - Kpop fans

    - Follows the latest hype in korea entertainments 

    - Wants beauty standard similar or the same of their korean celebrities

    - Both males and female but mostly female]]>     2021-10-06 01:13:13 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794880836     Repeat customer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794886366 -they know which product is suitable for them
    -buy many during sales 
    -mid-high income]]>     2021-10-06 01:15:28 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1794886366     the "new to skincare" https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795347318
    • between 13-18 years old 
    • budget [ low - mid ]
    • more likely to follow influences 
    • prone to stubborn skin due to puberty
    • more likely to purchase acne prone products 
    ]]>     2021-10-06 04:31:59 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795347318     older people https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795348012
    • 45 years and above 
    • budget [ mid - high ] 
    • already know what products/ingredients work for them 
    • likely to purchase products that advertise to be anti-ageing or help with skin texture 
    ]]>     2021-10-06 04:32:23 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795348012     the influencers https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795352612
    • 20 years and above 
    • budget [ low to high ]
    • most likely sponsored 
    • review skincare on a daily 
    • high following on social media platforms
    ]]>     2021-10-06 04:35:03 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795352612     User Persona https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795439981 2021-10-06 05:25:16 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795439981 User Persona (Price-Based Buyers) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795975152
    1. Name: Naomi Miller
    2. Personal Quote: 'To Travel Is To Live'
    3. Age: 22
    4. Gender: Female
    5. Place of residence: Munich, Germany
    6. Job: Freelance Travel Writer
    7. Bio: Naomi is a passionate writer who loves to travel as well. She seeks out places and shares every detail with her readers. As a child, her parents brought her to places near her hometown and that was where she developed the love for travelling. Naomi is also a frugal person who does not like to spend a lot on high-end brands. During her free time, she would play tennis with her siblings and explore the shopping platform, Amazon, since she loves to shop online when there are any sales. Naomi is also deeply inspired by beauty gurus too when she watches their channel during her free time to learn about skincare.
    8. Annual Income: $40 268
    9. Family situation: Naomi who is the eldest daughter among her 2 younger siblings is a family-oriented person. She still supports them financially as her siblings were schooling and her father retired. She visits them whenever she could.
    10. Education: Bachelor's Degree in English, Journalism
    11. Ethnicity: German, Catholic


    12. Key goals:
              - Earn the title of 'Best-seller'
          - Improve skills to attract more readers
          - Build an image/personality to get recognised worldwide
    13. Key Pain Points/Frustrations:
          - Busy working long, irregular hours to meet editor's deadlines
          - Always travelling, did not have the time to have personal 'me time'
    14. Brand Affiliations:
           -     Amazon
          - Airbnb
          - Instagram
          - Starbucks Coffee
    15. Tech Profile: Tech-savvy
    16.  Motivation: As stated before, Naomi wanted to build her image to get her work recognised worldwide. She also wanted to spend a bit of her time beautifying her appearance as inspired by the beauty gurus she followed online. She was even more motivated by how they can influence their audience with their aura and recognition which made her deeply inspired to keep on working until she earns her title. 
    ]]>     2021-10-06 10:08:33 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1795975152     The Super Basics(Regular consumer/buyer) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1796431080 Name: Jamie Ong
    Personal Quote: 'Simple is best'
    Age: 28
    Gender: Female
    Place of residence: California, USA
    Job: Clerk
    Bio: Jamie is an accountant clerk for 6 years. She spent frugally for beauty as she wants to work to earn money to support her family. She will always spend time with her family during weekend going out, playing, walking and other activities. 
    Annual Income: $43, 590
    Family Situation: Only child of the family. Mother is a housewife and Father soon to be retiring. Currently, she is financially supporting them. 
    Education: Diploma in Accountancy
    Ethnicity: Christian

    Key Goals: 
    - Support her family well first before her needs
    - Marriage before 35 years old
    Key Pain Points/Frustrations:
    - Busy working, accounting for employees and company
    Brand Affiliations:
    - Instagram
    - Facebook
    - Tiktok
    Tech Profile: Very Fluent]]>     2021-10-06 13:20:32 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1796431080     User Persona (The Beginner) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1796621903 Name: Zanilia Zhao

    Quote: Being gorgeous is about feeling good in your own skin

    General Description: Zhao Li Ying, also known as Zanilia Zhao, is a Chinese actress. She won the Favorite Newcomer award at the 4th China TV Drama Awards, Most Popular TV Actress award at the 4th LeTV Awards and Favorite New Actress award for the mainland region at the Tudou Young Choice Awards. Her popularity only increases with hit dramas like "Boss & Me" and "Journey of Flower". In 2017, she had a memorable film role in "Duckweed" and the drama "Princess Agents". She ranked 4th on Forbes China Celebrity 100 list in 2017. 

    Age: 24
    Gender: Female
    Job: Actor
    Place of residence: China (Hebei)
    Annual Income: 100K
    Ethnicity: Asian

    Key Goals:

    • Maintaining youthful looks through good health.
    • Protect their skin from environmental and internal damage.
    • To looks gorgeous on screen (tv, social media)

    Key Pain Points:

    • Don’t know which kind of skincare product to use
    • Unsure if the product will work on them
    • Unsure if the product is suitable to their skin

    Brand Affiliations: Dior
    Tech Profile: Tech savvy
    ]]>     2021-10-06 14:08:10 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1796621903     Foolish Ladies https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1797092097 These delusional middle-aged people  thinking they still can look as young as they were long long time ago.

    -middle class^ 
    -age 40^ 
    -usually get products that covers their flaws only

    ]]>     2021-10-06 16:15:17 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1797092097     User Persona : Women (in general) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1797675287 Name : Cristine Raquel Rotenberg
    Personal Quote : “Cristine with no H”
    Age : 32 
    Gender : Female

    Place of Residence : Ottawa, Canada, North America
    Job : 
    1. Crime Statistics Analyst 
    2. Youtuber 
    3. CEO of Holo Taco
    Bio : Cristine Raquel Rotenberg, also known as "Simply Nailogical", is a Canadian YouTube personality, businesswoman, crime statistics analyst for the Government of Canada, and former child actress. She is known for creating nail art tutorials and humor themed YouTube videos. She has four YouTube channels, "Simply Nailogical", "Simply Not Logical", "SimplyPodLogical", and "SimplyPodLogical Highlights". Rotenberg is the owner of the nail polish brand "Holo Taco".

    Annual Income : $479.7k (youtube alone)
    Family Situation : Cristine is the older sister to her sibling, Jennifer Rotenberg. She does not live with her sister and parents. Instead she lives with her boyfriend, Benjamin Mazowita, in an apartment. Cristine and Benjamin got two cats named, Menchie and Zyler, which they care for as their children.
    Education : Received a master's degree in sociology with a concentration in criminology from Carleton University.
    Ethnicity : Not religious

    Key Goals :
    • encourages young people to think of education as important 
    • teaches her viewers that fame isn’t everything 
    • desires to inspire others who watches her by setting an example for them to follow
    Key Pain Points :
    • uncertain of the future and what is to come 
    Brand Affiliations :
    • Starbucks
    • Twitter
    • Snapchat
    • DavidsTea
    • Live Love Polish
    • F.U.N. Lacquer
    • Holo Taco
    Tech Profile : Quite Fluent
    ]]>     2021-10-06 20:04:14 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1797675287     -health crazy wei82107 https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798093736 -willing to try on different skincare products
    -spend more than others (consume more)
    -no fixed age

    ]]>     2021-10-07 00:23:28 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798093736     -the "normal" one wei82107 https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798098803 -typically browse stuffs
    -has okay knowledge about skincare since they may or may not find interesting stuff online to look at it
    -need some persuasion before accepting it into buying because they may feel uncertain
    -majority of us]]>     2021-10-07 00:25:47 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798098803     -bad hygenic person wei82107 https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798106593 -has pimples/pores
    -want to improve him/her but cant find the right solutions
    -is eager to jump into buying it but also need persuasion
    -is willing to listen to you about the knowledge you share about skincare products you selling and how it benefits them
    -no fixed age as long as they want to help themselves]]>     2021-10-07 00:29:28 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798106593     the "i have no money 4 stuff" person wei82107 https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798114012 -will listen to you but does not care about buying it
    -probably recommended it to family/friends about the products if they cant afford it to see if is as good/true as it sound
    -put into wishlists and may forget about it ]]>     2021-10-07 00:32:39 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798114012     User Persona ( Introvert Going Extrovert ) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798179976 Key behaviour: Cheerful. Talkative, likes to doll herself up and look at the mirror to admire her beauty
    Name: Crystal
    Quote: Food is Love, Food is life
    Bio: A young beautiful lady, who is currently transitioning from an introvert life and trying to branch out, becoming more outgoing, building up a following on instagram and tiktok, becoming an influencer and a well-known cosplayer.

    Age: 22
    Gender: Female
    Location: Singapore, Singapore
    Family Situation: Single
    Annual Income: $30, 000
    Education: Diploma in Business
    Ethnicity: Chinese

    Key Goals:
    - Increasing her followers on her social media
    - Trying to be affiliated on twitch
    - Pursuing  an acting career
    - Improving her cosplays

    Key Pain Points:
    - long work hours
    - usually procrastinate
    - wears heavy makeup and beauty product

    Brand Affiliations: Shopee, Lazada, AFA, Instagram, Tiktok
    Tech Profile: Savvy]]>     2021-10-07 00:58:27 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1798179976     User Personas (Influencer) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1799278702 Name: Brenda Ong
    Quote: "I really love makeup, especially the newest makeup trend"
    General Description: Brenda is a marketing officer and she has been working almost every single day. Most of the time in a very special occasion, she would always want to make herself look stunning. She is someone that loves the newest makeup trend even though she could not apply it to herself. A makeup artist is always to the rescue.
    Age: 26 years old
    Gender: Female
    Location: Singapore
    Family Situation: Brenda is pampered because she is the only child in her family. Yet, she is working really hard for parents to support them as they're retiring soon.
    Annual Income: $39,504
    Education: Diploma in Marketing
    Ethnicity: Asian

    Key Goals
    - Makeup on point in every special occasion will always increase her confidence and existence.
    - Maintaining a stunning look
    - Able to follow up the newest trend even in the middle of her tight schedule.

    Key Pain Points
    - Trial and error to find the product that works for her
    - Often getting breakouts because skin is constantly covered with makeup most of the time.
    - Understanding skin condition involves science and it's complicated.

    Brand affiliations
    - Instagram
    - Tik Tok
    - Sephora

    Tech profile: Tech Savvy]]>     2021-10-07 09:51:59 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1799278702     The influencer https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1800522121 -Usually teenager or young adult

    - Has a fanbase and follower base or high numbers on a multitude or social platforms

    -usually gets sponsored 

    ]]>     2021-10-07 17:18:41 UTC https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1800522121     User Persona (A normal person) https://padlet.com/aishah_mohamed_dawood/tz7619olhqpg4yp6/wish/1805604554 Name: Natasha Bree Jones

    Quote: 'A smille is the best makeup any girl can wear'

    General Description: Natasha is a gym instructor and she is usually working at different types of gyms from time to time. At this current situation, she is doing her work mostly through online. She is a loud and cheerful person that loves to help people physically and mentally. Her self appearance is what bothers her and wishes she could do more. 

    Age: 26

    Gender: Female

    Anual Income: $30K

    Location: Oxford, England

    Job: Gym Instructor

    Family Situation: Natasha is the only child to a family of 3. Her parents are divorced ever since she was 15. They remarried since than She is currently living alone and single. 

    Education: Master Degree in Science Psychology

    Ethnicity: White British 

    Key Goals: 
    - Getting a clear fair skin
    - Maintaning her confidence to keep herself going
    - Keeping her mental well being strong
    - Helping and inspiring people that is in need

    Key Pain Points:
    - Complications of stress and getting breakouts 
    - Keeping a positive mindset everyday
    - In need of a time for herself 

    Brand Affiliations: 
    - Instagram 
    - TikTok
    - Nike 
    - Simple Skincare 

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