Why do consumers make choices that do not maximise their benefit? by Ms Margaret Ducie https://padlet.com/duciem1/tyc05sqo6ja Write down reasons why people sometimes make choices which do not maximise their benefit. en-us 2018-08-31 00:34:50 UTC 2025-11-12 18:55:14 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Pizza.png humans are irrational (they let their personal feelings influence their choices) https://padlet.com/duciem1/tyc05sqo6ja/wish/276780499 2018-08-31 00:46:35 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780499 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780504 because they are loyal to a specific company]]> 2018-08-31 00:46:38 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780504 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780535 Sometimes people do things to maximise other people's benefits]]> 2018-08-31 00:46:53 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780535 because they might have different priorities https://padlet.com/duciem1/tyc05sqo6ja/wish/276780539 2018-08-31 00:46:54 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780539 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780546 They might want to donate to charity to help others

]]> 2018-08-31 00:46:55 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780546 Brand Loyalty 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780581 2018-08-31 00:47:04 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780581 personal preference https://padlet.com/duciem1/tyc05sqo6ja/wish/276780637 2018-08-31 00:47:24 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780637 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780652 They might be too lazy to make the extra effort to get the best deal

]]> 2018-08-31 00:47:29 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780652 Brand loyalty, influenced by others, may not know the best price https://padlet.com/duciem1/tyc05sqo6ja/wish/276780709 2018-08-31 00:47:55 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780709 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780724 they might be bad at math and can't tell if a certain deal is more worth it]]> 2018-08-31 00:48:02 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780724 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780727 because it may be a cheaper option]]> 2018-08-31 00:48:05 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780727 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780755 interest ]]> 2018-08-31 00:48:12 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780755 very intriguing product/service https://padlet.com/duciem1/tyc05sqo6ja/wish/276780765 (e.g. 'organic' 'charity' 'discount')]]> 2018-08-31 00:48:15 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780765 interest https://padlet.com/duciem1/tyc05sqo6ja/wish/276780795 2018-08-31 00:48:30 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780795 trend follower https://padlet.com/duciem1/tyc05sqo6ja/wish/276780796 2018-08-31 00:48:31 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780796 they dont want to calculate the price of the item https://padlet.com/duciem1/tyc05sqo6ja/wish/276780814 2018-08-31 00:48:38 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780814 People are not rational 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780822 2018-08-31 00:48:40 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780822 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780870 They might be going for the cheaper option and they might not want the other functions of an item]]> 2018-08-31 00:49:02 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780870 They feel like it 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780901 2018-08-31 00:49:17 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780901 https://padlet.com/duciem1/tyc05sqo6ja/wish/276780913  Sometimes, consumers do not have enough information or previous knowledge to judge and compare their current choice with other choices. Another reason, is they don't have enough time as well. So it's a matter of time and knowledge sometimes ]]> 2018-08-31 00:49:22 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780913 influenced by temptations https://padlet.com/duciem1/tyc05sqo6ja/wish/276780922 2018-08-31 00:49:26 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780922 They think more money= better quality https://padlet.com/duciem1/tyc05sqo6ja/wish/276780975 2018-08-31 00:49:48 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276780975 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781014 They might want to donate to the society and the government and help others

]]> 2018-08-31 00:49:57 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781014 The reason as to why Consumers make choice that do not maximise their benefit could be due to the consumer's feelings, trends or personal interest. https://padlet.com/duciem1/tyc05sqo6ja/wish/276781074 2018-08-31 00:50:25 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781074 It might be more convenient eg. the store may be close to their home https://padlet.com/duciem1/tyc05sqo6ja/wish/276781112 2018-08-31 00:50:46 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781112 They are too poor 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781154 2018-08-31 00:51:06 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781154 they believe that the higher the price the more valuable/ better quality https://padlet.com/duciem1/tyc05sqo6ja/wish/276781202 2018-08-31 00:51:29 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781202 Copying others https://padlet.com/duciem1/tyc05sqo6ja/wish/276781210 following decisions made by other people (e.g. celebrities, popular people)]]> 2018-08-31 00:51:32 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781210 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781264 Lack of choices]]> 2018-08-31 00:51:57 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781264 Humans are not perfect calculators 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781295 2018-08-31 00:52:13 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781295 Humans don't understand themselves 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781334 2018-08-31 00:52:31 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781334 They are rich and like to spend on material goods; don't understand needs and wants https://padlet.com/duciem1/tyc05sqo6ja/wish/276781344 2018-08-31 00:52:37 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781344 To show off https://padlet.com/duciem1/tyc05sqo6ja/wish/276781400 so other people assume they are rich and of a higher class

]]> 2018-08-31 00:52:59 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781400 They are too rich 20yangel2 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781447 2018-08-31 00:53:21 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781447 https://padlet.com/duciem1/tyc05sqo6ja/wish/276781516 discount and people buy unnecessary things


]]> 2018-08-31 00:53:43 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781516 Because they are influenced by social media and famous brand names https://padlet.com/duciem1/tyc05sqo6ja/wish/276781563 2018-08-31 00:54:03 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781563 Lack of resources https://padlet.com/duciem1/tyc05sqo6ja/wish/276781584 Unable to obtain maximum benefit (e.g. not enough money)]]> 2018-08-31 00:54:13 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781584 it is their only choice and it is their need https://padlet.com/duciem1/tyc05sqo6ja/wish/276781616 2018-08-31 00:54:25 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276781616 pressured by peers/friends https://padlet.com/duciem1/tyc05sqo6ja/wish/276782134 2018-08-31 00:59:04 UTC https://padlet.com/duciem1/tyc05sqo6ja/wish/276782134