Week 7 Lesson 1: Manchester United Case study by Usic https://padlet.com/usictech/txjkpaj1q5rokka3 Read the case study of Manchester United and answer the questions from the case en-us 2021-05-10 08:55:55 UTC 2021-05-14 08:42:21 UTC hello@padlet.com https://padlet.net/icons/png/26bd.png JPMA01 GRP 02 jfeng311 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512317434 1.Football tickets
2.Television rights
3.Sports clothes
4.Other related products (e.g. mobile phone, travel)]]> 2021-05-11 06:48:08 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512317434 JPMA01 GRP 02 jfeng311 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512328921 Direct competitors：Real Madrid, Arsenal.
Competitors in other industries:It could be a basketball club or a rugby club]]> 2021-05-11 06:53:14 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512328921 Group 02 nli242 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512478792 1. Experience
2. Exchanges and refunds
3.After-sales service]]> 2021-05-11 08:08:19 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512478792 GRP16 hwang157 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512731864 1.TICKETS OF FOOTBALL MATCH, TELEVISION RIGHTS ,SPORTS CLOTHS AND OTHER PRODUCTS RELATED TO "MU BRANDS",SUCH AS MOBILES,TRAVELS AND FINANCIAL SERVICES]]> 2021-05-11 10:23:05 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1512731864 JPMA01 GRP02 xhu72 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1513437095 In my opinion, is to bring up loyal customers in marketing a football club. According to MU, loyal customers support MU because of the famous football players. However, MU need to spend money to keep famous players, because there are so many competitors football club in the market. Therefore, bring up loyal customer may be a challenge for marketing a football club.]]> 2021-05-11 14:05:39 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1513437095 JPMA01 GROUP 02 yluo56 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1515183620 The marketing environment
macro environment:
1.economic: no promotional advertising
2.technological: media
Marketing information system
consumer database: publicity photos
provide partnered service: nike


]]> 2021-05-11 20:23:49 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1515183620 GRP03 syue31 https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1524001580 Macro environment: economy and technology
Marketing information systems: provision of consumer databases and provision of partners.]]> 2021-05-14 08:42:02 UTC https://padlet.com/usictech/txjkpaj1q5rokka3/wish/1524001580