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         <title>5.1 Unit Introduction Lecture</title>
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         <title>5.1 Unit Introduction Script</title>
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         <pubDate>2023-06-13 16:07:09 UTC</pubDate>
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         <title>5.2.1 QANTAS branding promotion 1 and 2</title>
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         <pubDate>2023-06-13 16:08:18 UTC</pubDate>
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         <title>5.2.1 Script</title>
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         <title>5.2.2 Memorable Advertisements</title>
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         <pubDate>2023-06-13 16:09:23 UTC</pubDate>
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         <title>5.1 Questions for checking Note-taking</title>
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         <pubDate>2023-06-13 16:12:19 UTC</pubDate>
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         <title>Lesson 13 Homework and 5.1 Answer Keys</title>
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         <pubDate>2023-06-13 16:14:16 UTC</pubDate>
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         <title>5.3.1 Video 1960</title>
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         <pubDate>2023-06-14 04:54:56 UTC</pubDate>
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         <title>5.3.1 Video 1980</title>
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         <pubDate>2023-06-14 04:55:06 UTC</pubDate>
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         <title>5.3.2 Lecture Audio File</title>
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         <pubDate>2023-06-14 04:55:54 UTC</pubDate>
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         <title>5.3.2 Lecture Script</title>
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         <pubDate>2023-06-14 04:56:27 UTC</pubDate>
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         <title>Homework 5.4.1 Video</title>
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         <pubDate>2023-06-14 04:58:05 UTC</pubDate>
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         <title>Homework 5.4.2 History of Marketing video</title>
         <author>lmrae</author>
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         <description><![CDATA[<div>To complete this assignment, follow the instructions in your textbook on pages 74, 75, and 76.</div>]]></description>
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         <pubDate>2023-06-14 04:59:20 UTC</pubDate>
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         <title>Lesson 15 PPT</title>
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         <pubDate>2023-06-14 05:17:55 UTC</pubDate>
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         <title>Unit 5 Lesson 2 Dictation</title>
         <author>lmrae</author>
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         <description><![CDATA[<div><strong><br></strong><br></div><div><strong>Dictation<br></strong><br></div><div><strong>1.</strong>&nbsp; &nbsp; &nbsp; &nbsp;<strong>Advertising is defined as communication which persuades customers to buy<br>&nbsp; a particular product.</strong></div><div><strong>2.</strong>&nbsp; &nbsp; &nbsp; &nbsp;<strong>Public relations focus on building a favourable impression of the company.<br></strong><br></div><div><strong>3. Branding is the process of building a recognizable logo and name which customers&nbsp;<br>&nbsp;will remember and connect with the company’s positive attributes.<br></strong><br></div><div><strong>4. Place can refer to distributing the product in physical shops where consumers who<br>&nbsp; are likely to buy the product shop.<br></strong><br></div>]]></description>
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         <pubDate>2023-06-14 06:21:52 UTC</pubDate>
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         <title>5.4.1 Sample Notes</title>
         <author>lmrae</author>
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         <pubDate>2023-06-20 11:02:57 UTC</pubDate>
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         <title>5.3.2 Sample Notes</title>
         <author>lmrae</author>
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         <pubDate>2023-06-20 13:46:44 UTC</pubDate>
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