Experiential Retailing- Dauphinette Research by Sarah Wade https://padlet.com/sarahwade3/tve621aqid6om7kn en-us 2022-10-12 08:57:49 UTC 2022-12-16 00:39:17 UTC hello@padlet.com https://padlet.net/icons/png/1f353.png Choosing a brand sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343863146 I initially looked into three brands that were all based in New York; Orseund Iris, Lirika Matoshi and Dauphinette. ]]> 2022-10-17 19:18:27 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343863146 Orseund Iris sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343864122 I also looked into New York brand 'Orseund Iris'; however the brand's lack of diverse size representation as well as the more neutral colour palette ultimately led me to choose against it. 

]]> 2022-10-17 19:19:11 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343864122 Lirika Matoshi sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343865134 One of the brand's I considered was Lirika Matoshi a New York based brand that is known for it's quirky design's and infamous strawberry dresses. Despite, their being plenty of opportunity for this brand when it came to this project I ultimately decided against it due to not feeling inspired by the brand's current design's.

]]> 2022-10-17 19:20:00 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343865134 Dauphinette (Chosen brand) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343868149 I decided on Dauphinette due to their innovative approach to sustainable fashion. ]]> 2022-10-17 19:22:19 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343868149 Initial moodboard sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343869989 Considering the colour palette, signature, previous and present designs of the brand as well as traditional botanical art. ]]> 2022-10-17 19:23:24 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343869989 Initial ideas (colour palette, font etc) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343876498 When initially brainstorming for a experiential retail event for the brand I was inspired by the art of Yayoi Kusama and their 'Obliteration Room' installation at the Tate.

I was certain that I wanted to incorporate the designers love for nature and food inn whatever event concept I created.
I was also inspired by seed paper considering how this could be used (however upon further research found that the brand has already used this). ]]> 2022-10-17 19:28:09 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343876498 Brand History Research sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343877429 Initial brand research- research the history of the brand and their growth pre and post pandemic]]> 2022-10-17 19:28:55 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343877429 Outside (and inside) Inspirations sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343886564 From the fashion industry I was inspired by designer Suzana Lee's  'Biocouture' research project which focuses on making sustainable fabric from micro-organisms.

I was also inspired by Anya Hindmarch's 'The Ice Cream Project' a pop up store that was open over the summer hosting unique, unheard of ice cream flavours based on British culture such as Heinz Baked Beans and PG Tips.

The use of face filters in singer Olivia Rodrigo's 'Brutal' music video directed by Petra Collin's also interested me as they were achieved through use of AI/ AR technology.
Additionally, set design for Ariana Grande's VEVO series inspired me looking at nature in a conceptual way incorporating with technology. 

]]> 2022-10-17 19:35:53 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343886564 Dauphinette Design Process sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343891466 Dauphinette has a very intimate and hands on design process working with sustainable and vintage materials.
Examples being their non-toxic resin which they source from Japan and the pressed flowers in their designs that come from the designer Olivia Cheng's parent's back garden.

INITIAL IDEAS: the research into the brand's design process made me consider their packaging and the idea for reusable paper/fabric wrapping that can be ironed and repurposed by the customer]]> 2022-10-17 19:39:46 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343891466 Current retail space sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343899638 As well as their website Dauphinette have a flagship store in New York as well as a former pop up they had in the Rockefeller Centre in New York.

Their store experience is very intimate with clothing rails being made from tree branches from the designer's childhood garden and murals in the store being hand painted by the designer.

IDEAS FOR INNOVATION:
Though the store aesthetic is very traditional I considered how technology could be incorporated into it - Additionally, how could the intimate feel of this store be further extended to consumers?]]> 2022-10-17 19:46:53 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343899638 IDENTIFIED GAP sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343906725 The gap in Dauphinette's current retail space in a wider sense is their lack of global presence especially in the European market.

However, Dauphinette stores though visually pleasing have a lack of social media appeal, for e.g space for photo opportunities , in comparison to retail spaces such as the Glossier stores; more aesthetic/photogenic retail experiences gain more traction online.  Additionally, due to lack of technology in there store  there's a clear disconnect between Dauphinette's physical and digital store front like many other current retailers.]]> 2022-10-17 19:53:09 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343906725 Initial pop up ideas sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343928932 An initial idea for the pop up was to celebrate the opening of a new store in a Europe (perhaps in a London location) Dauphinette is hosting a 'Night at Home with Dauphinette' in the new pop up space.
The pop up would follow a circular path similar to the brand's circular eco-friendly design as they attendees make their way through the pop up that divides itself into sections of a house.
With activities such as:
-making your own seed bag with seed bags having QR codes on the back that give attendees early access to the most recent collection/ free subscription.
-A community garden space where attendees can plant seeds to grow new flowers that will be tended to in store and use in future garments.
-A Photo Booth that prints images onto seed paper/ temporary tattoos on seed paper.
-Making edibles art inspired by signature designs
-Contributing to the new stores mural wall/ origami flowers that are activated by AI filter ]]> 2022-10-17 20:10:43 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343928932 Current Influencers and Muse/future collaborators sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343976428 2022-10-17 20:55:10 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343976428 Brand Ethos and Moral's sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343988234 'The Mission of the brand, which is bring about this kind of avant gardeist statement making style that doesn't need to take such a toll on the planet' - Olivia Cheng, Designer/Founder]]> 2022-10-17 21:08:25 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2343988234 Pop up research (Outside Inspiration) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2344845578 2022-10-18 10:14:23 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2344845578 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2344845972 2022-10-18 10:14:46 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2344845972 Competitor Research (physical space) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2346604995 Researching competitor physical store space. As my chosen brand does not have a UK physical store (hence the inspiration for a London Pop Up) I chose to look at competitor stores. Whilst these stores had plenty of products available for purchase it was well curated with accessories laid out on tables allow consumers to feel and immerse themselves with the product. ]]> 2022-10-19 08:13:44 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2346604995 Competitor Research sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2355448245 2022-10-25 13:32:29 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2355448245 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362288675 2022-10-30 19:18:45 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362288675 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362291262 2022-10-30 19:23:18 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362291262 Store Inspiration sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362297306 2022-10-30 19:33:36 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2362297306 Survey Results sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365017799 Google survey exploring reaction to brand designs, what people look for in a pop up and the prices customers are willing to pay for sustainable design.]]> 2022-11-01 14:26:36 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365017799 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365019963 2022-11-01 14:27:43 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365019963 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365021653 2022-11-01 14:28:40 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365021653 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365023988 2022-11-01 14:29:55 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365023988 Initial sketches for pop up sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365230500 Initial sketch up for a circular pop up event where consumers can immerse themselves in content and art based entertainment whilst also getting the chance to contribute to future designs. ]]> 2022-11-01 16:29:46 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365230500 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365232759 2022-11-01 16:31:09 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365232759 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365233680 2022-11-01 16:31:45 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365233680 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365235310 2022-11-01 16:32:45 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2365235310 Initial PR package concept (pop up launch) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2375565930 In terms of PR for the launch of my pop up I considered arts and crafts and making as well as the brand founder's love of food and fashion. Combining both concepts to promote the pop up At Home With Dauphinette; 

The PR package will encourage influencers who receive it to share it with the pop up hashtag to tease the event. ]]> 2022-11-08 19:10:59 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2375565930 Formative Presentation- 2/11 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2376607759 2022-11-09 11:05:28 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2376607759 Mockup filter (Digital) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2385357645 Initial snapchat face filter mockup. This filter will be available through the website relaunch of my brand on the website's new community page- allowing an immersive element for those unable to attend pop up. ]]> 2022-11-15 18:49:26 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2385357645 Mockup filter (full body) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2386533035 Initial mockup fashion filter of a Dauphinette print turned into a hoodie; ultimately this felt too streetwear for the brand. ]]> 2022-11-16 12:57:23 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2386533035 Update since Formative sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2404998928 NFT 
Instead of an NFT I chose to make a fashion filter on snapchat. This is due to NFT's being highly environmentally friendly due to being downloaded and taking up storage space leading to an increase in carbon offsets. 

Art Installation over AR 
Also to lower the pop up's Carbon footprint I chose to do make an art installation of the work of British Artist Peter Gee (a big inspiration for Dauphinette founder Olivia Cheng). I found that as Peter Gee was British born but worked in New York this was ideal for London pop up as Dauphinette is a New York brand coming to London.

The Study 
In my pop up I stated that in 'The Study' room that attendees could make their own resin jewellery. However, as resin takes several days to cure this would not be an. easy process. 
To improve on this attendees can rather by pre existing resin jewellery, watch the process of how Dauphinette makes their jewellery as well as make their own beading pots 

The Garden
The garden aspect of my pop up will be split into two different rooms; the garden and the greenhouse. In the greenhouse attendees can make their own seed bags by choosing different seeds from different drawers. They will still be able to access
they will still be able to access a fashion filter in this room; on the back of the seed-paper bag they put their seeds in they will find a snap code to access a snapchat digital handbag filter based on one of dauphinette’s signature designs  that matches the hand painted mural in this room.
Attendees then walk through to the garden where they can plant there chosen seeds for the chance to have them used in future designs or take them home to plant them.  


]]> 2022-12-01 11:43:26 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2404998928 Fashion filter mockup 2 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405026334 mockup of pre-existing t shirt by the brand; however this felt ill-fitting and not inclusive to every size type. ]]> 2022-12-01 12:09:15 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405026334 Mockup fashion filter 3 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405030024 As I developed the concept of the Peter Gee exhibition in my pop up I tried to make a shirt accessible through the pop up that; a digital version of the pre-existing Peter Gee x Dauphinette collaboration that was released alongside the opening of the Los Angeles pop up. ]]> 2022-12-01 12:12:52 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405030024 Mockup of digital fashion filter sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405040400 Due to already having one digital fashion filter in a section of my pop up I decided to not make the digital version of the Peter Gee sweatshirt. Additionally, I found this impossible to do on LensStudio as I was not able to set an image on a body mesh as it only appeared as a material as shown in the previous mockup. 

Above is a mockup of how this filter would have looked if possible to make on Lens Studio. Made using a sweatshirt template on WGSN that I edited using photoshop and illustrator to look like the pre-existing sweatshirt. ]]> 2022-12-01 12:22:36 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405040400 Initial mockup of PR unboxing sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405042941 Initial mockup of PR sent to influencers attending Dauphinette London Launch event. The aim is for influencers to re-share pictures of them enjoying time at home using the contents this PR box using the hashtag #AtHomeWithDauphinette in the lead up to the pop up launch.]]> 2022-12-01 12:25:12 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405042941 Finalised PR box sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405048490 Finalised PR box mockup.
Made on SketchUp this PR box, showing what invited influencers and creators will see upon opening the PR box. This box includes signature designs alongside design inspired products such as a Dauphinette wine glass and sugar candies inspired by the fruit buttons in order to celebrate founder Olivia Cheng's love of food and fashion.]]> 2022-12-01 12:30:20 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2405048490 Current Retail Landscape- Research 1 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407139866 Case study on 'We Invented the Weekend' 
a free festival that allowed people to indulge in a variety of activities showing the importance to change how consumers can access entertainment in a more effective amid the current cost of living crisis. 

SOURCE:
https://thelowry.com/2022/07/22/we-invented-the-weekend-free-festival-for-the-north-announces-programme-celebrating-the-joy-of-free-time/ ]]> 2022-12-02 20:41:07 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407139866 Current Retail Landspace- Research 2 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407146674 WGSN research on retailers need to evolve in cost of living crisis in US and UK. From these action points I chose to develop learning resources (by creating a community page on my brands website that documents design processes and justifying price in an empathetic way).

Additionally, hosting an IRL community event through the pop up being free to enter with free art-tainment and entertainment.

SOURCE:

https://www.wgsn.com/insight/article/6328bbe85d5e75a903d8f7f6

]]> 2022-12-02 20:51:23 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407146674 Current Retail Landscape- Research 3 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407149488 2022-12-02 20:55:31 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407149488 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407149718 Research on curating the store experience 
from this research I chose to use incorporate Art-tainment as an incentive but in a digital way therefore also achieving a sensorial reset. Additionally, the pop up concept I created is temporary therefore testing the brand's longevity as appeal for a longterm London store. 

SOURCE
https://www.wgsn.com/insight/article/93193

]]> 2022-12-02 20:55:55 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407149718 Light installation mockup sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407229847 2022-12-02 23:41:24 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407229847 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407230501 Installation of my light installation for my pop up as part of my 'Art-tainment' element. This installation based on artist Peter Gee will have physical pieces of his work on show as well as projections of the shapes and florals shown in his work. 

This mockup was made using a pre-existed image that I edited in photoshop overlaying some of the shapes from Peter Gee's work.]]> 2022-12-02 23:43:24 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2407230501 Pop Up research sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2416986058 Last minute inspiration; Successful pop up concept that priorities customers needs (in this case rest and relaxation) over purchase. ]]> 2022-12-11 19:36:47 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2416986058 Instagram Highlights sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422429039 Initial mockup of updated Instagram highlights. This will give a sleeker and more organised feel to brand's socials and these stories can be added to highlights to make information easily accessible. ]]> 2022-12-15 23:39:47 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422429039 Initial mockup of brand website community page sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422430479 Alongside the gap of the brands lack of bridge between physical and digital/ presence in European market. I also wanted to focus on lack of brand community. The new community page would allow this to be possible providing visitors to learn about upcoming events, design practices and access free content such as face filters.]]> 2022-12-15 23:42:38 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422430479 Finalised mockup of community page sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422431781 Finalised mockup focuses on brand pre-existing graphic aesthetic. Encouraging viewers to read the latest as well as popular articles. The shop button on this page will re-direct customers to the new arrivals page whereas the social buttons will launch brand socials or email to contact.]]> 2022-12-15 23:45:22 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422431781 Finalised fashion filter sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422432792 Finalised fashion filter edited onto brand compatible influencer Emma Chamberlain. This filter is live and accessible through my Market and Brand Analysis.]]> 2022-12-15 23:47:33 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422432792 Finalised beauty filter sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422433583 Finalised Snapchat beauty filter that will be free and accessible through the Dauphinette community page helping to engage those who are unable to attend pop up. This filter is now live available through my Market and Brand Analysis report.]]> 2022-12-15 23:49:12 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422433583 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422434809 2022-12-15 23:51:41 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422434809 Pop Up Mockup for Formative sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422436084 To visualise my pop up I initially used animal crossing and then edited in photoshop to get and idea of my vision. The use of animal crossing at this stage felt on par with my brand and has been used previously by brand competitor Sandy Liang who hosted a fashion show on the game during COVID. However, Dauphinette has a slightly more avant garde-ist feel than this brand.]]> 2022-12-15 23:54:35 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422436084 Custom item mockups for PR Box sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422438694 For the PR box I also made mock ups of products that expand on Dauphinette's pre-existing homeware and clothing. The Dauphinette Fruit Wine Glass as well as the sleeping mask (both inspired by brand florals and prints) aim to further encourage indulging in time spent at home.]]> 2022-12-15 23:59:22 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422438694 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422439047 2022-12-16 00:00:04 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422439047 Finalised Pop Up Mockup sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422440567 Finalised pop up mockup focuses on encouraging circularity, and creating a welcoming environment to indulge in art and content experiences whilst learning more about the brand. Each room is inspired by different rooms that you may find in a house but these rooms also link to the different product lines that the brand hosts from jewellery to clothing to homeware to floral art.]]> 2022-12-16 00:03:03 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422440567 sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422440950 2022-12-16 00:03:46 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422440950 Initial Art Installation Concept sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422443179 My initial art installation concept was to create a floral wall sculpture that when scanned with AR app Artivive would come alive into an AR art piece

Similarily to NFT's, AR can be unfriendly to the environment which doesn't work with my goal to create not only a sustainable pop up but a regenerative one. Additionally, with the inclusion of floral sculptures already present in my pop up in the greenhouse area this added nothing particularly new or exciting to the pop up. Another reason being whilst impressive this did not make for much tangible content opportunity. Lastly, having this as an installation would mean that every visitor of the pop up would have to download this app.

This led me to consider what other art-tainment experience I could create.]]> 2022-12-16 00:08:25 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422443179 Light Projection, Installation and Peter Gee sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422447846 I realised upon reflecting on my AR concept that much of my inspiration derived from light projection and installation as opposed to actual AR and I could not find references as to how my AR concept would even come across. 

Revisiting this mood board I was reminded of the work of artist James Turell who creates circular colour changing light chambers- famous around the world for their aesthetic particularly amongst younger demographics. 

I then derived the concept to combine inspiration from James Turell's work with the art of Peter Gee. Late British born pop artist Peter Gee was an associate of Andy Warhol in the height of the pop art movement- not only is he an inspiration to brand founder and designer Olivia Cheng but his work is ever present in Dauphinette stores making it part of the Dauphinette retail spaces physical identity. 
This led me to a Peter Gee inspired mini exhibition/light installation where attendees can view his work up close and indulge in a content based experience with the photo opportunity of the light installation. ]]> 2022-12-16 00:16:07 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422447846 Regenerative Capitalism sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422452554 A key immersive experience in my pop up is the greenhouse and garden- where attendees can make their own seedbags and plant them (if they don't wish to take them home to do so).

As part of the pop up I wanted to focus not only on a sustainable business model but a regenerative one. This meaning one that doesn't just focus on not causing any more harm but helping to reduce it by giving back to social, economical and or ecological causes.

The greenhouse and garden concept for my pop up achieves just that. By allowing visitors the opportunity to plant their seeds in store they are contributing to an ecological gain whilst having these flowers and a resin studio in house this means lack of emission to transport materials to a separate studio for jewellery can be made at the pop up with resources already readily available. Additionally, if consumers choose to take their seeds home to plant this still results in contributing to the eco system.]]> 2022-12-16 00:22:59 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422452554 INVITE (first draft) sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422458572 I wanted to make the physical invitation to the pop up purposeful. Dauphinette's use of seed paper is ongoing in their product packaging so I just expanded this into their invite. I then thought how this could be turned into a gain. As Founder Olivia Cheng puts a lot of references to her Asian heritage into her work- particularly her Spring Summer 22 collection where designs featured Origami paper cranes- I thought about paper cranes and how this could be turned into a intimate detail to the pop up. 
Therefore, launch event recipients will be encouraged to customise their invite and hand in at the door of the event for the invites to then be turned into paper cranes and hung in the entry of the pop up.]]> 2022-12-16 00:31:32 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422458572 CHOSEN SEASON sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422460602 Though initially I planned for the pop up to occur in February 2023 I pushed this back 
to March/April 2024.
For while the brand is steadily growing and even set to announce a new unknown business venture (Mey Fleur)soon it is more likely for this concept to be achievable in this timeless ]]> 2022-12-16 00:34:10 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422460602 Illustrator mockup attempt sarahwade3 https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422464353 I then attempted to mockup my pop up concept on illustrator, however felt this didn't lead to an actualised believable result; this then led me to move onto SketchUp.]]> 2022-12-16 00:38:50 UTC https://padlet.com/sarahwade3/tve621aqid6om7kn/wish/2422464353