https://padlet.com/juliebeusmans/ibflifecycle2 Add touchpoints, actions and moments where your brand could interact with the customer en-us 2020-06-14 10:54:39 UTC 2020-06-15 08:29:43 UTC hello@padlet.com tracyleongjiaen https://padlet.com/juliebeusmans/ibflifecycle2/wish/626920519 1. I need to keep my family safe and well
-  Social: In Asia, Family is very important. 
- Social: We value family above self
- Emotional: I am being responsible by wanting my family is safe
- Function: "I need" needs to be made a priority for family

Angle: Safe for family 
Keywords: family]]> 2020-06-15 08:08:22 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626920519 tracyleongjiaen https://padlet.com/juliebeusmans/ibflifecycle2/wish/626921197 2020-06-15 08:08:52 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626921197 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626927386 Moment: Post Covid Phase 1, school starts. Kids are back in school. 

Vulnerable to virus exposure ]]> 2020-06-15 08:12:48 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626927386 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626929778 Finding things that the kids will take with them to be clean 

Talk to other parents

Promotion: Ads / Blogs


]]> 2020-06-15 08:14:21 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626929778 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626931682 buy online or in store

]]> 2020-06-15 08:15:38 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626931682 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626933674 Kids use, put it in the bag]]> 2020-06-15 08:17:01 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626933674 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626934663 Giving feedback to their other parent friends / reviews for the community 


]]> 2020-06-15 08:17:42 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626934663 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626936033 Check if it needs a refill 
Add to shopping list


]]> 2020-06-15 08:18:37 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626936033 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626938325 Remind kids to wash hands. ]]> 2020-06-15 08:20:14 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626938325 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626944550 Paid Search
Microsite
PR Stories]]> 2020-06-15 08:24:40 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626944550 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626948111 We put ads based on what they feel at the research stage

Doctor Dettol

]]> 2020-06-15 08:27:04 UTC https://padlet.com/juliebeusmans/ibflifecycle2/wish/626948111 https://padlet.com/juliebeusmans/ibflifecycle2/wish/626950076 Ad Targeting based on search words . 
Lazada /shoppee promo 2 + 2 60%


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