Digital Business Communications - Week Six by Lisa Campton https://padlet.com/lcampton/tuanh2lz2xf4o0y0 This is your padlet, with links to all Week Six class materials. en-us 2022-04-04 04:00:44 UTC 2024-03-31 10:20:06 UTC hello@padlet.com Academic Skills Mentor - Manny lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909505 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909505 Questions? lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909506 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909506 Effective Copywriting lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909507 10 min read incl video]]> 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909507 Perry Belscher lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909508 5 min read]]> 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909508 Week Six Portfolio Activity lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909510 Using Perry Belcher’s 21 steps to copywriting or similar models (AIDA) introduced in class, work on developing “new news” content for your business website.    400-500 words
Capture customer attention with headlines, sub-headings, of problem/solution.
Number your steps in your post on your digital portfolio 

OR 

Using the AIDA model and the Blog guide, write a blog for your business - 400-500 words as a guide.
]]> 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909510 Assessment Two - Sample Template lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909511 Case Study report, which is worth 30% of your overall grade for this unit.    ]]> 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909511 Writing copy that engages your target audience - " Sell the sizzle, not the steak". lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909513 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909513 Check in on Week Five Portfolio Activity lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909515 For your business, this will be part of your Assessment Three.

1.Create an e-newsletter/EDM
mailchimp.com, constantcontact.com, campaignmonitor.com

2.Create an infographic
piktochart.com, infogram.com, canva.com

Make sure you include references if you use any statistics.
]]> 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909515 Recap - Assessment components from last week lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909516 2022-04-04 04:00:44 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2127909516 Assessment Two lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2128309074 Due in Week 7 (next week - a Case Study report, which is worth 30% of your overall grade for this unit ]]> 2022-04-04 09:35:12 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2128309074 Lecture Recording (earlier unit backup) lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2129864134 2022-04-05 02:53:13 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2129864134 Week Six Lecture Topic lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362385579 2022-10-30 22:36:10 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362385579 Blog ideas - use this for your portfolio work lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362387560 2022-10-30 22:41:08 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362387560 Copywriting mistakes - use this for your portfolio work lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362388454 2022-10-30 22:41:47 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362388454 Lecture Recording (Mon class) lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362535687 2022-10-31 01:44:09 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2362535687 Lecture Recording (Thu class) recordings of the same lecture material lcampton https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2367747733   ]]> 2022-11-03 03:26:53 UTC https://padlet.com/lcampton/tuanh2lz2xf4o0y0/wish/2367747733