What are brands? by https://padlet.com/karim_sadek66/marketingbreakfastchallenge A presentation classifying how brands are used in our day to day life. en-us 2017-02-09 11:45:48 UTC 2024-01-11 21:08:03 UTC hello@padlet.com First off, what IS a brand, and how did it originate? karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152737966
  •  Brands were first used to show possession of Kettles.
  •  The word derives from old Nors language word "brandr" meaning to burn.
  • Around 1900, a businessman, James Walter Thompson, introduced the idea of Trademark.

    • ]]>     2017-02-09 11:47:49 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152737966     Most famous brands? karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152739646
  • Coca-cola (est. worth 188 billion dollars)
  • Nike (est. worth 75 billion dollars)
  • Adidas (est. worth 17 billion euros)
  • McDonalds (est. worth 62 billion dollars
    • ]]>     2017-02-09 11:56:31 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152739646     Concept and benefits? karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152741977
  • Effective branding can lead to drawing more consumers.
  • Branding of unknown patented projects can draw attention to it.
    • ]]>     2017-02-09 12:09:10 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152741977     Brand association karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152742804
  • Colors of the logo go a long way of how consumers think of the brand
  • The reputation of the brands spokespeople, it will highly affect how the brand as a whole is perceived.
    • ]]>     2017-02-09 12:13:39 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152742804     Effective ways to communicate and spread a brand? karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152744159
  • Advertising on TV.
  • Billboards. 
  • Direct marketing (salesperson, tele-marketers)
  • Public relations and social media
    • ]]>     2017-02-09 12:21:24 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152744159     karim_sadek66 https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152745036 2017-02-09 12:25:43 UTC https://padlet.com/karim_sadek66/marketingbreakfastchallenge/wish/152745036